Experience

Practicing the Way

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Comms/Ops/Etc

  • sept. de 2021 - - actualidad

  Creating beautiful resources and experiences for spiritual formation that serve churches and train people to practice the Way of Jesus. Creating beautiful resources and experiences for spiritual formation that serve churches and train people to practice the Way of Jesus.



BibleProject

• United States
• Technology, Information and Media
• 100 - 200 Employee

• Chief Marketing Officer

  • ene. de 2020 - - actualidad

  Cultivating ways to engage and grow awareness for the ever-growing BibleProject community through digital and print channels. I oversee communication, social media, content publishing, digital strategies and community support for BibleProject. I have the honor of working alongside a team of marketing and creative professionals. BibleProject is a non-profit, 100% crowd-funded animation studio that produces short-form, fully animated videos to make the biblical story accessible to everyone, everywhere. We create free videos, podcasts, and resources that explore the Bible's unified story.

• Audience Engagement Manager

  • dic. de 2018 - ene. de 2020



Sydney Bolinger Digital Consulting

• Freelance Marketing Consultant

  • ago. de 2018 - - actualidad

  Past/Current Marketing Clients:Practicing the Way - John Mark ComerhhpberlinThe Maclellan FoundationSmartVetTechnology Alliance GroupMy marketing consulting work has included:- Finding creative ways to reach and engage target audiences through paid media,channel-right creative, and consistently clear messaging.- Writing and executing on marketing plans for a number of industries including non-profit,high-tech and more.- Creating personalized, email drip-nurturing campaigns that ignite action and convertleads.



Union Wine Company

• United States
• Wine & Spirits
• 1 - 100 Employee

• Digital Marketing Manager

  • mar. de 2018 - dic. de 2018

  Conveying the right stories & messages across all digital touchpoints for a Fast Company Most Innovative company.Union Wine Company, the creator of Underwood wine cans, led the "beer-ification" of wine, making products that are portable, unpretentious, and approachable for new wine drinkers. Conveying the right stories & messages across all digital touchpoints for a Fast Company Most Innovative company.Union Wine Company, the creator of Underwood wine cans, led the "beer-ification" of wine, making products that are portable, unpretentious, and approachable for new wine drinkers.



Perry Ellis International

• United States
• Apparel & Fashion
• 700 & Above Employee

• Marketing Coordinator - Nike Swim

  • ene. de 2017 - mar. de 2018

  • Collaborate on development of brand strategy, marketing initiatives, and process optimization • Manage all production, planning and on-set follow through of photo shoots, in the studio and on location • Oversee the creative development process and all projects that flow through the department• Develop all paid and organic social media content including ad campaigns, copy, and imagery • Prepare marketing reports by collecting, analyzing, and summarizing data• Build awareness of Nike Swim through retail, digital and social channels• Plan and execute in-store, digital marketing and advertising campaigns • Collaborate on PR efforts including editorials and magazine features• Manage and implement social influencer program



Freelance

• Digital Marketing Specialist / Content Writer

  • jul. de 2016 - ene. de 2017

  • Helped multiple companies achieve online success through inbound marketing strategies, content marketing, social media cultivation and paid ads, Google AdWords, email automation and retargeting programs• Assisted a German B2B SaaS company with German to English translations for marketing materials• Created go-to-market strategies for several start-ups• Served as an agile coach for agile methodology implementation • Helped multiple companies achieve online success through inbound marketing strategies, content marketing, social media cultivation and paid ads, Google AdWords, email automation and retargeting programs• Assisted a German B2B SaaS company with German to English translations for marketing materials• Created go-to-market strategies for several start-ups• Served as an agile coach for agile methodology implementation



Emergency Reporting by ESO

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Specialist

  • dic. de 2014 - jul. de 2016

  Emergency Reporting, a B2B SaaS company, aims to help firefighters tell their story through powerful station management tools for 88,000+ fire stations and Department of Defense bases throughout the world.• Executed digital ad campaigns on Google AdWords, Bing, AdRoll, and Facebook - ensured campaign optimization by performing regular A/B tests• Grew Facebook audience from 20K to 87K in two years (77%), Twitter from 899 to 6,500 (89%), and Instagram from 0 to 4,020• Conducted market research to provide data and recommendations to management to assist in company decision-making• Helped complete a website redesign that led to high increase in the overall user experience and organic search ranking• Worked alongside management, sales and product teams to create and execute strategies for new product launches• Assisted UX department with software usability testing, information architecture, and content strategy• Integrated Agile methodologies into the marketing team, increasing team morale and productivity• Drove the implementation of the company brand and ensured its consistency across all channels• Conducted usability tests with customers to create accurate personas and provide UI feedback• Created 100+ technical help articles/webinars and helped facilitate training conferences • Coordinated 20+ trade shows each year, including booth design and travel planning• Designed multi-tier email marketing campaigns that increased leads by 14%• Studied call center feedback to optimize overall customer experience• Wrote compelling copy for various channels (web, print, email)• Managed strategic digital ad spend with nationwide vendors

• Marketing Coordinator

  • nov. de 2013 - dic. de 2014



Young Life

• United States
• Religious Institutions
• 700 & Above Employee

• Volunteer High School Leader

  • may. de 2013 - jun. de 2015

  Nothing is more rewarding than building relationships with high school students, schools and parents on a weekly basis. While volunteering as a Young Life leader, I performed the following duties:• Planned and executed over 60+ youth group gatherings/events• Volunteered in different areas of Bellingham High School• Helped increase youth group attendance from 0 to 25+ high school students• Led a small group of high school freshman each week• Managed social media accounts Nothing is more rewarding than building relationships with high school students, schools and parents on a weekly basis. While volunteering as a Young Life leader, I performed the following duties:• Planned and executed over 60+ youth group gatherings/events• Volunteered in different areas of Bellingham High School• Helped increase youth group attendance from 0 to 25+ high school students• Led a small group of high school freshman each week• Managed social media accounts



Whatcom Community College

• United States
• Higher Education
• 200 - 300 Employee

• Circulation Clerk

  • abr. de 2011 - dic. de 2013

  My love for reading is what led me to volunteering at the Whatcom Community College Library. I volunteered for six months and then was offered a permanent position. • Managed a bustling library circulation desk• Performed weekly checks on overdue library materials• Assisted with book ordering and repairing• Conducted research to locate library resources per needs of the students

• Orientation Leader

  • ago. de 2011 - sept. de 2012

  While attending Whatcom Community College, I wanted to give back by helping new students feel comfortable and at home at the beginning of their college journey.• Created orientation plans for 225 students a year• Planned and executed new student orientations every quarter for 75+ people• Mentored first year college students



Berk's Towing

• Office Manager

  • jun. de 2008 - sept. de 2013

  • Implemented a new company website that increased organic search ranking• Negotiated and created towing contracts with corporate vendors• Organized towing calls amongst multiple drivers• Worked with customers in high-stress situations• Managed marketing initiatives and budget • Implemented a new company website that increased organic search ranking• Negotiated and created towing contracts with corporate vendors• Organized towing calls amongst multiple drivers• Worked with customers in high-stress situations• Managed marketing initiatives and budget