Vicky Torres

Creative Project Manager at University of San Diego - Knauss School of Business
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Contact Information
us****@****om
(386) 825-5501
Location
San Diego, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Creative Project Manager
      • Mar 2022 - Present

      • Manage marketing projects throughout the project life cycle, from scoping to delivery, including planning, budgeting, and timeline development• Manage marketing requests to ensure projects are on track and actively work to anticipate and dismantle roadblocks• Establish and maintain positive relationships with various departments to ensure that all workflows run seamlessly and efficiently• Define creative vision for campaigns and work with external and internal teams to develop visuals that align with marketing objectives• Oversee copy development, lead photoshoots, and approve in-house designs to ensure they align with USD's brand standards Show less

    • Product Marketing Specialist
      • Jun 2021 - Mar 2022

      • Implemented program-specific strategic and multi-channeled, integrated marketing and communication plans for graduate business degree programs• Developed communication and marketing strategies that addressed the student life cycle• Managed marketing-related contracts and external vendors

    • Senior Coordinator
      • Nov 2019 - Jun 2021

      • Managed implementation of marketing communications strategy for six graduate business programs• Managed our CRM system to track and report recruiting, marketing and admissions metrics• Oversaw and coordinated major events for all six of our master’s programs • Supervised student assistants and oversee their projects

    • Admissions & Recruiting Coordinator
      • Jun 2017 - Nov 2019

      • Managed and planned major events for all programs and all events for flagship MBA programs • Developed recruiting and marketing initiatives aimed at making conversions• Continuously developed automations and strategies for applicant retention• Designed email templates and email campaigns• Arranged interviews for graduate business program applicants• Created print and digital marketing materials as needed • Managed all website updates and help develop website and social media content Show less

    • Student Assistant
      • Oct 2016 - May 2017

      • Updated and manage potential and incoming student records on Salesforce • Composed e-mail campaigns and sent out mass emails through Salesforce • Created promotional brochure inventory system • Generated interest in events through calls to prospective attendees

    • United States
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Social Media Manager
      • Jul 2018 - Dec 2020

      • Developed and managed SDIFF social media short-term and long-term paid and organic strategies • Curated and created social media content to increase community engagement in our “digital piazza” • Researched and implemented the latest social media best practices and technologies • Collaborated with executive board and marketing teams to strategize and meet goals • Developed and managed SDIFF social media short-term and long-term paid and organic strategies • Curated and created social media content to increase community engagement in our “digital piazza” • Researched and implemented the latest social media best practices and technologies • Collaborated with executive board and marketing teams to strategize and meet goals

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Intern
      • Feb 2017 - May 2017

      • Managed and tracked analytics to inform data-driven decisions of various accounts • Provided account insights to social media team to create and implement digital campaigns • Maintained content calendars to keep a consistent and strategic posting schedule • Managed and tracked analytics to inform data-driven decisions of various accounts • Provided account insights to social media team to create and implement digital campaigns • Maintained content calendars to keep a consistent and strategic posting schedule

    • Internal Community Representative
      • Aug 2016 - May 2017

      • Promoted community engagement amongst members • Connected with other executive members in various organizations to stay up to date on events happening around campus • Collaborated with other organizations on events and weekly meetings • Promoted community engagement amongst members • Connected with other executive members in various organizations to stay up to date on events happening around campus • Collaborated with other organizations on events and weekly meetings

    • United States
    • Higher Education
    • 700 & Above Employee
    • Resident Assistant
      • Aug 2015 - May 2017

      • Mediated the issues of first-year students in the residence hall • Planned and executed social, educational and recreational events • Promoted events throughout the residence hall • Managed Instagram and Snapchat accounts to promote community engagement • Maintained a media schedule to stay on track with consistent Social Media content • Mediated the issues of first-year students in the residence hall • Planned and executed social, educational and recreational events • Promoted events throughout the residence hall • Managed Instagram and Snapchat accounts to promote community engagement • Maintained a media schedule to stay on track with consistent Social Media content

    • Marketing Coordinator
      • Aug 2015 - May 2016

      • Coordinated marketing campaigns for monthly and weekly events • Designed various events’ promotional flyers • Managed and maintained social media pages to be relevant sources of community for our members • Coordinated marketing campaigns for monthly and weekly events • Designed various events’ promotional flyers • Managed and maintained social media pages to be relevant sources of community for our members

    • Computer Lab Assistant
      • Oct 2013 - May 2016

      • Assisted lab users with computer troubleshooting and any printing problems encountered • Provided student support and customer service • Monitored printer usage and lab users’ activity to ensure that a calm environment existed • Assisted lab users with computer troubleshooting and any printing problems encountered • Provided student support and customer service • Monitored printer usage and lab users’ activity to ensure that a calm environment existed

    • United States
    • Higher Education
    • 700 & Above Employee
    • Front Desk Associate
      • Jan 2015 - May 2015

      • Managed reception area and multi-tasked by helping guests and students • Scheduled tours around Spain for different courses• Translated administrative documents from Spanish to English• Assisted the Program Director with semester planning for incoming students

    • Marketing Coordinator
      • Aug 2014 - Dec 2014

      • Designed flyers and posters for events and was responsible for their exposure • Planned events for around 600 residents to participate in and enjoy• Created marketing techniques with the tastes and preferences of the residents in mind

Education

  • University of San Diego
    Bachelor’s Degree
    2013 - 2017

Community

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