Experience

SODIMAC ARGENTINA

• Argentina
• Retail
• 300 - 400 Employee

• Gerente de unidad de negocios

  • Mar 2020 - Present



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Head of Enterprise Business Division

  • Aug 2018 - Jul 2019

  Assigned to lead and grow Digital Signage, LED and Monitor Business, a $15 million enterprise oriented business unit with $1.5 million marketing budget. Led 11-person channel, product, pre-sales, supply chain and marketing team. Reported to subsidiary VP and President.• Developed and implemented strategies to accelerate business growth securing profitability and market leadership. Secured 2-digit profit, 1st market position in every category and awarded as one of the best world-wide market share contributing to global leadership (IHS Markit).• Introduced changes in the go-to market and product portfolio strategy optimizing market coverage, product availability and penetrating previously untapped revenue sources.• Promoted collaboration to build a team-oriented workforce changing the focus from individual accomplishment to team success working closely with all company departments. Show less

• Commercial Manager of Enterprise Business

  • Aug 2017 - Jul 2018

  Empowered sales team introducing innovative changes and standardizing best practices enhancing sales and partner’s loyalty with the brand. Led 7-person channel and pre-sales team. Reported to business unit Head.• Regained Market Leadership in the Digital Signage business increasing Market Share from 37% to 64% (GFK). • Shifted commercial strategy building a new team of 3 business developers. Generated substantial growth of strategic customer's wallet share. • Collaborated with team to redesigned partner program enhancing long term strategic relationships and raising barriers to our main competitor. • Established a more committed and accountable sales team working alongside, supporting and providing constructing feedback. Show less

• Sales Distribution Manager of Enterprise Business

  • May 2016 - Jul 2017

  Managed the strategic relationship with Distributors in Argentina and Uruguay for the Digital Signage, Monitor and Printing Business with a $25 million annual sell-in target. Led 4-person product and supply chain team. Reported to business unit Head.• Achieved business unit Management Plan (107%) with YoY growth in all product categories and highest consolidated profit within Latin America region. • Converted distributors alliances anticipating new business needs. Initiated new partnership with B2B oriented distributors and termination of some previous historical agreements. • Supported Samsung's Printing Business Unit spin out for HP acquisition.• Represented company in conferences, seminars, corporate events with media coverage. Show less

• Channel Manager of Enterprise Business

  • Jan 2014 - Apr 2016

  Expanded B2B business by identifying and recruiting new value added partners. Reported to Commercial Manager.• Strengthened business by developing new partners / integrators within the IT Industry and new industries such as Advertising and Rental. “New Partners” segment sales portion doubled up within first year.• Provided sales and product training to partners and support in the business opportunities development with enterprise end accounts. • Designed new analytics tools that promoted improvements in the forecasting and inventory management and changes in the marketing budget execution policies.• Supervised the usage of CRM (GSBN Samsung Property then migrated to Salesforce) Show less

• Retail Key Account Manager of IT Division

  • Jan 2013 - Dec 2013

  Consolidated 2nd tier retail segment for Note Pc, Monitor and Printing Business. Reported to business unit head.• Developed commercial relationship with Musimundo, Falabella, Ribeiro, Rodo, Carrefour, Coto, Jumbo and Walmart. Grew 2nd tier sales 120%+ and segment weight from 13% to 25% in twelve months.

• Product Manager of IT Division

  • Jun 2011 - Dec 2012

  Managed Monitor and Digital Signage Product Categories. Reported to business unit head.• Implemented a management performance report consolidating sales, inventories, market, competition, product, marketing and Account receivables analysis providing useful KPIs.Introduced innovative changes in the product portfolio and pricing strategies allowing a differentiated value proposal.



Ingram Micro

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Market Development Specialist

  • May 2009 - May 2011

  Enhanced customer base of components business unit in Brazil, Colombia, Peru, Ecuador, Argentina and Paraguay market. Latin America Export subsidiary is responsible for Miami FOB sales to multiple countries within the region. Reported to Business Manager.• Boosted sales of Western Digital, AMD and LG brands developing a close and trusted relationship amongst the main Pc and Note Pc manufacturers. Consolidated as the biggest distributor for these brands.• Coordinated Vendor Rebates Six Sigma Project and ROWC tool optimizing contribution margin and special deals decisions. Show less

• Senior Buyer

  • Nov 2006 - Apr 2009

  Secured operational KPI’s in terms of days of inventory and obsolescence for assigned brands. Reported to Purchasing Manager.• Collaborated in the development of Brazil and Mexico bonded warehouses enabling lead time reductions and sales growth. Lead time reduced from 15/20 days to 5/7 days.



DeRemate.com

• Technology, Information and Internet
• 1 - 100 Employee

• Category Manager

  • Apr 2006 - Oct 2006



IT Convergence

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Oracle Functional Consultant

  • Mar 2005 - Mar 2006



Grupo Dia

• Spain
• Retail
• 700 & Above Employee

• Junior Category Manager

  • May 2004 - Feb 2005