Lærke Ildvedsen
Senior Project Manager at Wunderman Thompson MAP- Claim this Profile
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Bio
Experience
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Wunderman Thompson MAP
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Denmark
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Advertising Services
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700 & Above Employee
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Senior Project Manager
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Dec 2021 - Present
Copenhagen, Capital Region, Denmark Area of responsibility: - Scope, estimate, plan and manage digital global workstreams within development, ensuring progress and that deliverables are on time. - Stakeholder Management: Alignment with stakeholders/clients on scope, deliverables, and budget. - Budget management: Tracking budget and progression by creation of spend overview. Current project: Development of Google Cloud Platform marketing models for global scale up
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Nets
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Denmark
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Financial Services
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700 & Above Employee
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Marketing Manager, Issuer & eSecurity Services
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Dec 2019 - Dec 2021
Copenhagen Metropolitan Area Area of responsibility: Production and execution of marketing/communication plan for the launch of the new Danish digital infrastructure, NemLog-in. Including: Planning, coordinating and executing activities targeted towards users (appx 600.000 Danish businesses) of the new solutions in close collaboration with the customer, Agency for Digitisation (Digitaliseringsstyrelsen), developers, UX and management. Key tasks: Marketing and communication plan: Production of overall plan for the… Show more Area of responsibility: Production and execution of marketing/communication plan for the launch of the new Danish digital infrastructure, NemLog-in. Including: Planning, coordinating and executing activities targeted towards users (appx 600.000 Danish businesses) of the new solutions in close collaboration with the customer, Agency for Digitisation (Digitaliseringsstyrelsen), developers, UX and management. Key tasks: Marketing and communication plan: Production of overall plan for the full NemLog-in project, sprint-based plans and reporting to management. Website: Development of informational website for users of the NemLog-in solution, to guide them through migration to the new NemLog-in, including definition of information architecture (IA) in collaboration with UX colleagues, building pages in CMS (Umbraco) and content production. www.nemlog-in.dk/ Newsletters and segmented email campaigns: Definition of relevant segments based on target audience knowledge and available data, content production and follow up. (Tool: Apsis) Webinars: Planning, coordinating and executing webinars for users(B2B). Topics were e.g. technical information about migration to the new NemLog-in and description of specific technical solutions within the NemLog-in solution. https://webinar.nemlog-in.dk/ Social Media: Planning and content production related to NemLog-in.
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Marketing Consultant, Corporate Services
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Jun 2019 - Dec 2019
Copenhagen Area, Capital Region, Denmark
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Trifork Smart Enterprise
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Denmark
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Communications
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Sep 2017 - May 2019
København, Region Hovedstaden, Danmark Area of responsibility: Planning, coordinating and executing marketing/communication activities centered on promoting the core business product: developement of enterprise applications. Including: Newsletters, customer testimonials/project references in close collaboration with customers, developers, UX and management and Internal and external events. Key tasks • Website: Transfer of existing website to new CMS. Including definition of new information architecture (IA) in collaboration… Show more Area of responsibility: Planning, coordinating and executing marketing/communication activities centered on promoting the core business product: developement of enterprise applications. Including: Newsletters, customer testimonials/project references in close collaboration with customers, developers, UX and management and Internal and external events. Key tasks • Website: Transfer of existing website to new CMS. Including definition of new information architecture (IA) in collaboration with UX colleagues, building pages in CMS (Mono.net) and content production. http://www.invokers.dk/ • Customer testimonials/project references: Content production, customer interviews and collaboration with developers of the relevant technical solution. • Newletters: Content production and follow up. (Tool: MailChimp) • Bid/Tender: Coordination of and content production for bids on different tenders. Show less
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Falck Global Assistance
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Denmark
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Public Safety
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200 - 300 Employee
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Business Improvement Project Coordinator
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Oct 2015 - Aug 2016
Copenhagen Area, Capital Region, Denmark (Temporary project postion end date: Aug 31, 2016) Structuring and coordinating Business Improvement Project: • Collection of data: overview of quantitative case amount to collect patterns and points of focus • Structure of data collection: Creation of overview of focus areas, divided into responsible departments • Analysis of data: Localization of focus areas. Development and presentation to management of suggestions for changes of processes and improvements in case management flow… Show more (Temporary project postion end date: Aug 31, 2016) Structuring and coordinating Business Improvement Project: • Collection of data: overview of quantitative case amount to collect patterns and points of focus • Structure of data collection: Creation of overview of focus areas, divided into responsible departments • Analysis of data: Localization of focus areas. Development and presentation to management of suggestions for changes of processes and improvements in case management flow and processes. • Weekly follow up with management • Implementation of changes: Contact to relevant stakeholders/employees. E.g. contact to international suppliers to change invoicing routines and contact to case management employees to change case handling. • CRM System: All of the above, performed through the use of CRM system During my project employment, I also assisted in case management. This way I got important insight into case handling techniques and routines. Show less
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Tupperware
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United States
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Retail
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700 & Above Employee
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Marketing and communications Coordinator
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Jan 2014 - Sep 2015
Hellerup • Extensive international stakeholder contact and project coordination: Coordination of distributors, consultants and customers. Hereby gaining great experience within project coordination, team efforts, tight deadlines and cultural diversity. • Social media responsible: Updating Facebook and Instagram with news, campaigns and competitions. • PR responsible: Coordination of Tupperware participation in Breast Cancer campaign and sponsorship of The Mary Foundation’s Children’s Run… Show more • Extensive international stakeholder contact and project coordination: Coordination of distributors, consultants and customers. Hereby gaining great experience within project coordination, team efforts, tight deadlines and cultural diversity. • Social media responsible: Updating Facebook and Instagram with news, campaigns and competitions. • PR responsible: Coordination of Tupperware participation in Breast Cancer campaign and sponsorship of The Mary Foundation’s Children’s Run. • Participation in 'One Brand One Voice' and branding kit planning • Coordination of offline marketing materials for the Nordic and Baltic countries: text editing, layout, offer, print, inventory and delivery. • Participation in and planning of large international conferences Show less
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Falck Global Assistance
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Denmark
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Public Safety
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200 - 300 Employee
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Senior Assistance Coordinator
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Dec 2012 - Jan 2014
Smørum • Case management of insurance cases • Extensive stakeholder management including coordination of doctors, patients and hospitals around the world. Also including close contact with patients’ relatives. This gave me a deep understanding of deadlines, precise and thorough communication across cultures and the importance of high quality and attention to details. • Participation in project for mapping standard operation procedures (SOP). Project included making an overview over all case… Show more • Case management of insurance cases • Extensive stakeholder management including coordination of doctors, patients and hospitals around the world. Also including close contact with patients’ relatives. This gave me a deep understanding of deadlines, precise and thorough communication across cultures and the importance of high quality and attention to details. • Participation in project for mapping standard operation procedures (SOP). Project included making an overview over all case management processes and creating clear SOPs for all employees. This provided me with knowledge of the importance of streamlined processes to insure high quality through the organization. Show less
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SOS International
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Denmark
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Insurance
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700 & Above Employee
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Student Assistance Coordinator
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May 2010 - Oct 2012
Copenhagen Area, Capital Region, Denmark • Case management of insurance cases • Extensive stakeholder management including coordination of doctors, patients and hospitals around the world. Also including close contact with patients’ relatives. This gave me a deep understanding of deadlines, precise and thorough communication across cultures and the importance of high quality and attention to details.
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Bayer
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Chemical Manufacturing
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700 & Above Employee
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Intern
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Sep 2011 - Dec 2011
Copenhagen Area, Denmark • Development of a draft strategy for social media for Bayer Nordic / Bayer Denmark • Updating intranet, using OpenCMS. • Coordination and planning of customer event. • Participation in Bayer MaterialScience's representation on Building Green Expo.
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Danmarks Evalueringsinstitut - EVA
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Denmark
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Government Relations Services
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1 - 100 Employee
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Evalueringsmedarbejder
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Feb 2009 - Feb 2010
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Vertic
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United States
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Advertising Services
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100 - 200 Employee
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Piccoline
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Jan 2007 - Sep 2007
• General office overview and ordering office supplies • Transcription of promotional videos, translation of websites, draft improvements to websites.
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Education
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University of Southern Denmark
Master, International Business Communication -
Copenhagen Business School
Bachelor, International Business Communication & English