Experience

Cain Center for the Arts

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director of Marketing And Public Relations

  • Jul 2023 - Present

  • Create and implement an annual marketing plan • Plan and oversee the annual marketing budget • Strategize, research, write and implement Cain Center marketing campaigns for all programs including: - Performing Arts Series - Arts Education - Visual Arts Exhibitions - Community Impact Programs • Manage the content, appearance and relevance of Cain Center website • Increase community awareness of Cain Center programming through newsletters, e-blasts, newspaper columns, social media platforms, printed materials, branded supplies, and both paid and organic advertising • Ensure sponsors/corporate donors are receiving agreed marketing benefits throughout the year • Coordinate and supervise work of photographers, designers, printers, volunteers and other outsourced marketing support Show less



Town of Davidson

• Government Administration
• 1 - 100 Employee

• Communications Director

  • Jul 2019 - Feb 2023

  - Facilitate development of internal and external communication materials for town leadership and departments including news releases, town website updates, social media posts, board presentations, event flyers, newsletters, and audiovisual materials - Direct media relations by developing and maintaining contacts; monitoring coverage; writing talking points; pitching stories, etc. - Lead communication efforts in crisis management planning and in all emergency events; direct communications as key member of Emergency Operations Center; create and update comprehensive crisis communications plan for town - Oversee design and curate content for quarterly town newsletter sent to 15,000+ residents, including offering Spanish-language translation at key community locations for increased accessibility - Manage communications department employee and interns, overseeing workload, work product, and professional development - Design curriculum, manage and promote Civics 101, a 10-week local government course for over 40 residents annually - Serve on the management team to discuss overall strategies, issues, and present solutions; help establish vision and direction, goals, and policies for the town - Collaborate with dozens of community partners for capacity building opportunities - Led redesign of town website, mobile app, and email platform, including a micro-rebrand of the town logo and materials - Spearheaded community engagement and public input activities around American Rescue Plan Act, Affordable Housing Needs Assessment, Polco’s National Community Survey, and the 2020 Census, among others - Led extensive hyper-local communication efforts and public health messaging during COVID-19 pandemic - Directed in-depth information sharing campaign that contributed to voters passing $14 million general obligation bonds in support of public facilities and the $80 million sale of town-owned cable and internet company Show less



WDAV Classical Public Radio

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing Manager

  • Jan 2017 - Jul 2019

  - Created content and managed dialogue across social media channels for WDAV and Young Chamber Musicians Competition and all email marketing including weekly e-news (distribution 10,500+) - Managed annual Young Chamber Musicians Competition including recruiting jurors, driving participant submissions, planning weekend logistics, managing ticket sales, etc. (95 submissions, 900+ tickets sold) - Led community outreach efforts and managed relationships with nearly 50 nonprofit partners across region Drove key marketing initiatives for WDAV 40th Anniversary including redesigning logo and audio theme, hosting Gala for 175 supporters, holding 9 regional receptions, driving advertising and social media campaign, etc. - Initiated Small Batch Concert Series at Free Range Brewing (4 annual performances) to allow for more innovative programming and increase classical music accessibility for younger and more diverse audiences (600+ tickets sold) - Executed Classical Harvest Concert Series at five area farmers markets annually; coordinated local arts organization partnership, organized logistics, arranged publicity, and provided on-site management including live stream - Launched blog development effort and coordinated authorship of nearly 80 posts Show less



Davidson College

• United States
• Higher Education
• 700 & Above Employee

• Director of Music Production and Promotion

  • Jun 2013 - Jan 2017

  - Managed execution of over 300 performances over the course of five seasons- Led marketing and production efforts of Holiday Gala attended by 1,200+ people, grossing $15,000+ in revenue- Created and implemented marketing strategies for the Music Department and all its events- Scheduled, prepared materials, and organized all stage and front of house management- Served as music liaison between college departments and partners- Organized annual Davidson College Concert Series featuring world-class performers for six events and serving over 1,200 patrons per season as well as inaugural Old Time Music Series for three events serving 750 patrons- Collaborated with music education non-profit organization, MusicalMinds NC, to engage local communities- Trained and supervised eight work-study students for assistance with multimedia and social media projects Show less

• Music Production and Promotion Assistant

  • Jun 2011 - Jun 2013

  Same duties as above.



Culture & Heritage Museums

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Exhibits Intern, Museum of York County

  • May 2009 - Aug 2010

  Vernon Grant Documentation Project Summer Intern: - Preparation of chronological history with essential information regarding Grant, his life, his artwork, his relationship with the Museum of York County, etc. - Determine research topics and provide cultural context to aid in future exhibits Vernon Grant Documentation Project Summer Intern: - Preparation of chronological history with essential information regarding Grant, his life, his artwork, his relationship with the Museum of York County, etc. - Determine research topics and provide cultural context to aid in future exhibits