Raad Shebib
Senior Product Manager at Tonal- Claim this Profile
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Bio
Credentials
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Business Innovation
IDEODec, 2019- Nov, 2024 -
Advanced Design Thinking
IDEOAug, 2019- Nov, 2024 -
Product Management Certificate
Product SchoolAug, 2017- Nov, 2024 -
Certified Professional in Health Informatics (CHTS-TR)
University of California, Berkeley
Experience
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Tonal
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United States
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Wellness and Fitness Services
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200 - 300 Employee
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Senior Product Manager
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Aug 2021 - Feb 2023
Leading an enterprise pilot in healthcare, targeting 20x revenue growth. Strategized and executed against a 1.5-year roadmap to stand up a self-running enterprise pilot of Tonal's premium AI-enabled fitness technology in health and wellness spaces and workflows. Goal: Generating new revenue streams and profitability beyond Tonal's at-home consumer product by 20x. This involved taking ideas through the 0-1 product lifecycle through customer discovery and quick-turn experimentation:… Show more Leading an enterprise pilot in healthcare, targeting 20x revenue growth. Strategized and executed against a 1.5-year roadmap to stand up a self-running enterprise pilot of Tonal's premium AI-enabled fitness technology in health and wellness spaces and workflows. Goal: Generating new revenue streams and profitability beyond Tonal's at-home consumer product by 20x. This involved taking ideas through the 0-1 product lifecycle through customer discovery and quick-turn experimentation: Concept → Product Development → Alpha/Beta Test → Pilot Launch. Whole-Person Care product development of a health & fitness product: • Billing / CPT Codes • Critical User Journey • User Flow Infrastructure • Defining business reporting • Internal Tool (SAAS) MVP Requirements Show less Leading an enterprise pilot in healthcare, targeting 20x revenue growth. Strategized and executed against a 1.5-year roadmap to stand up a self-running enterprise pilot of Tonal's premium AI-enabled fitness technology in health and wellness spaces and workflows. Goal: Generating new revenue streams and profitability beyond Tonal's at-home consumer product by 20x. This involved taking ideas through the 0-1 product lifecycle through customer discovery and quick-turn experimentation:… Show more Leading an enterprise pilot in healthcare, targeting 20x revenue growth. Strategized and executed against a 1.5-year roadmap to stand up a self-running enterprise pilot of Tonal's premium AI-enabled fitness technology in health and wellness spaces and workflows. Goal: Generating new revenue streams and profitability beyond Tonal's at-home consumer product by 20x. This involved taking ideas through the 0-1 product lifecycle through customer discovery and quick-turn experimentation: Concept → Product Development → Alpha/Beta Test → Pilot Launch. Whole-Person Care product development of a health & fitness product: • Billing / CPT Codes • Critical User Journey • User Flow Infrastructure • Defining business reporting • Internal Tool (SAAS) MVP Requirements Show less
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Omada Health
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United States
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Hospitals and Health Care
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400 - 500 Employee
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Clinical Product Manager
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May 2019 - Feb 2021
Building health tracking & digital care solutions for lasting behavior change. Collaborating with Clinical Teams in Digital Health to create an impact on remote patient care. Focus points: • UX Research • Service Design • Documentation • Design Thinking • User Engagement • Competitive Analysis • Platform Development • Product Requirements • Learning design systems • Social determinants of health • UI (User Interface) Wireframing • Top-of-Funnel… Show more Building health tracking & digital care solutions for lasting behavior change. Collaborating with Clinical Teams in Digital Health to create an impact on remote patient care. Focus points: • UX Research • Service Design • Documentation • Design Thinking • User Engagement • Competitive Analysis • Platform Development • Product Requirements • Learning design systems • Social determinants of health • UI (User Interface) Wireframing • Top-of-Funnel Flow & Activation • Data Architecture & Health Informatics • Mapped needs, measured performance, anticipated bottlenecks, made tradeoffs, and took acceptable risks to maximize the benefit for customer and business • Churn, NPS, Cost efficiency • Implementation and Execution of Best Practices in the product • Lead Build / Buy / Borrow conversations • Supported acquisition of new product into legacy solution • Empathy, Diversity, Equity and Inclusion (DEI) in the way we design products • Ownership of clinical platform and operations platform • Working cross-functionally across Data Science, Engineering, Customer Support, Marketing Show less Building health tracking & digital care solutions for lasting behavior change. Collaborating with Clinical Teams in Digital Health to create an impact on remote patient care. Focus points: • UX Research • Service Design • Documentation • Design Thinking • User Engagement • Competitive Analysis • Platform Development • Product Requirements • Learning design systems • Social determinants of health • UI (User Interface) Wireframing • Top-of-Funnel… Show more Building health tracking & digital care solutions for lasting behavior change. Collaborating with Clinical Teams in Digital Health to create an impact on remote patient care. Focus points: • UX Research • Service Design • Documentation • Design Thinking • User Engagement • Competitive Analysis • Platform Development • Product Requirements • Learning design systems • Social determinants of health • UI (User Interface) Wireframing • Top-of-Funnel Flow & Activation • Data Architecture & Health Informatics • Mapped needs, measured performance, anticipated bottlenecks, made tradeoffs, and took acceptable risks to maximize the benefit for customer and business • Churn, NPS, Cost efficiency • Implementation and Execution of Best Practices in the product • Lead Build / Buy / Borrow conversations • Supported acquisition of new product into legacy solution • Empathy, Diversity, Equity and Inclusion (DEI) in the way we design products • Ownership of clinical platform and operations platform • Working cross-functionally across Data Science, Engineering, Customer Support, Marketing Show less
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Hinge Health
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United States
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Software Development
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700 & Above Employee
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Director of Clinical Product & Strategy
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Apr 2018 - May 2019
Product, R&D: Redesigning virtual therapy for chronic disease care. Taking the redesign of a physical therapy virtual coaching app from concept to launch. Strengthening clinical rigor in our content as well as product development to achieve best practice care of users with chronic physical illness. This required being open and having the willingness to experiment and work cross functionally across product, engineering, design and content. o Strategy: Crafted high-level clinical… Show more Product, R&D: Redesigning virtual therapy for chronic disease care. Taking the redesign of a physical therapy virtual coaching app from concept to launch. Strengthening clinical rigor in our content as well as product development to achieve best practice care of users with chronic physical illness. This required being open and having the willingness to experiment and work cross functionally across product, engineering, design and content. o Strategy: Crafted high-level clinical product vision. o Data: Used SQL and user interviewing to analyze data ensuring that users with high surgery interest receive the best high touch care and help them save costs and avoid unnecessary medical utilization (our primary ROI to clients). Also synthesized data on functional outcome measure improvement for Customer Success reporting. o User research: Identity touch points in surgery avoidance workflow to inspire better design, evaluate solutions, and measure impact. Facilitator for user testing. o Resource allocation: Created workflows to save coach time to escalate users to best providers. o Care navigation: Productized health coach escalations of escalated clinical issues, including integration of behavioral health concepts into their practice. o Sales & customer success: Provided subject matter expertise, speaking in webinars to facilitate partnerships with potential client companies, and listened to commercial / business needs to take to product.
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User Engagement Scientist
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Dec 2017 - Mar 2018
Improved patient outcomes via UX, coaching & engagement tactics. This role included product development of user experience, content and individualized health coaching to help decrease pain outcomes and surgery intent. Here I learned the importance of: o Storytelling o Team Building o Presentation Skills o Creative Problem Solving o Humility & Learn-it-Attitude o Mentoring / Mentorship of others
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VRecover
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San Francisco Bay Area
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Product Consultant
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May 2016 - Dec 2017
Integrated clinical best practices into VR for enhanced rehab. Integrated clinical best practices into VR for enhanced rehab.
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Kaiser Permanente
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United States
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Hospitals and Health Care
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700 & Above Employee
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Doctor Of Physical Therapy
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Jul 2016 - Nov 2017
PT specialist for orthopedic musculoskeletal, cardiac, neurological (post-stroke), emergency department, acute care, intensive care rehab and enhanced recovery after surgery. PT specialist for orthopedic musculoskeletal, cardiac, neurological (post-stroke), emergency department, acute care, intensive care rehab and enhanced recovery after surgery.
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Select Medical
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United States
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Hospitals and Health Care
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700 & Above Employee
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Doctor Of Physical Therapy
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Mar 2017 - Sep 2017
Outpatient orthopedic and pelvic health specialist with a focus on sports injuries and chronic pain. Served as rehab specialist for performers at SHN Orpheum Theatre in San Francisco. Outpatient orthopedic and pelvic health specialist with a focus on sports injuries and chronic pain. Served as rehab specialist for performers at SHN Orpheum Theatre in San Francisco.
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Rehabilitation Specialist
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Jun 2016 - Sep 2016
Musculoskeletal (MSK) treatment and retrofitting orthotics in disenfranchised areas (favelas) with poor accessibility for people with disabilities. Musculoskeletal (MSK) treatment and retrofitting orthotics in disenfranchised areas (favelas) with poor accessibility for people with disabilities.
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Education
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University of California, San Francisco
Doctor of Physical Therapy -
University of Missouri-Columbia
Bachelor of Science - BS, Public Leadership & Service
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