Digital Marketing Manager

• Jun 2021 - Present

Managing global, multi-channel digital campaigns and strategies for healthcare and pharmaceutical brands. Main responsibilities: - Social Media Strategy, paid media, briefing and management of creative delivery; - Copywriting for multi-channel campaigns: social media, emails, articles, whitepapers, video scripts and other relevant digital formats; - Paid Media Strategy; - Development of SEO strategies and tactics; - Client communications, including presentation of… Show more Managing global, multi-channel digital campaigns and strategies for healthcare and pharmaceutical brands. Main responsibilities: - Social Media Strategy, paid media, briefing and management of creative delivery; - Copywriting for multi-channel campaigns: social media, emails, articles, whitepapers, video scripts and other relevant digital formats; - Paid Media Strategy; - Development of SEO strategies and tactics; - Client communications, including presentation of proposals, scope of work and reports; - Business development and pitch support for marketing projects Show less Managing global, multi-channel digital campaigns and strategies for healthcare and pharmaceutical brands. Main responsibilities: - Social Media Strategy, paid media, briefing and management of creative delivery; - Copywriting for multi-channel campaigns: social media, emails, articles, whitepapers, video scripts and other relevant digital formats; - Paid Media Strategy; - Development of SEO strategies and tactics; - Client communications, including presentation of… Show more Managing global, multi-channel digital campaigns and strategies for healthcare and pharmaceutical brands. Main responsibilities: - Social Media Strategy, paid media, briefing and management of creative delivery; - Copywriting for multi-channel campaigns: social media, emails, articles, whitepapers, video scripts and other relevant digital formats; - Paid Media Strategy; - Development of SEO strategies and tactics; - Client communications, including presentation of proposals, scope of work and reports; - Business development and pitch support for marketing projects Show less

Creative Social Media Strategist

• Nov 2019 - Jun 2021

Digital Brand Content & Social Media Manager - VODAFONE

• Jul 2018 - Nov 2019

Digital Content & Social Manager

• Dec 2017 - May 2018

Responsible for managing a team of 5 to plan, manage and activate multichannel campaigns: Facebook, Twitter, LinkedIn and Instagram. - Develop and deliver standout strategies across multiple markets for both paid social campaigns. - Mentor, coach, train, support and guide the team in all areas of biddable media - Responsible for managing budgets for specific clients and paid campaigns, across different countries and products to meet revenue. - Be solution driven and innovative… Show more Responsible for managing a team of 5 to plan, manage and activate multichannel campaigns: Facebook, Twitter, LinkedIn and Instagram. - Develop and deliver standout strategies across multiple markets for both paid social campaigns. - Mentor, coach, train, support and guide the team in all areas of biddable media - Responsible for managing budgets for specific clients and paid campaigns, across different countries and products to meet revenue. - Be solution driven and innovative with how they drive performance across accounts. - Work with team to keep up-to-date with emerging technologies, new formats, etc. overall but especially focussed in B2B. - Analyse, execute and optimise paid advertising activities across social media networks. - Work closely with social media partners such as Facebook to ensure that best practice is implemented across all activity - Be responsible for growing our customer base - Strong knowledge of Facebook Ads Manager and Power Editor. - Research and test new products and platforms - Maintain timelines for client work and provide regular updates to the team and to clients - Work with other internal teams such as media, programmatic, analytics, content, creative and strategy in coordinating and delivering campaign program work - Analysing key metrics and reporting - Experience with A/B and multivariate testing. B2B Brands like CyberArk, Dropbox, F5, HP, Humanscale, vmware, Verizon. Show less Responsible for managing a team of 5 to plan, manage and activate multichannel campaigns: Facebook, Twitter, LinkedIn and Instagram. - Develop and deliver standout strategies across multiple markets for both paid social campaigns. - Mentor, coach, train, support and guide the team in all areas of biddable media - Responsible for managing budgets for specific clients and paid campaigns, across different countries and products to meet revenue. - Be solution driven and innovative… Show more Responsible for managing a team of 5 to plan, manage and activate multichannel campaigns: Facebook, Twitter, LinkedIn and Instagram. - Develop and deliver standout strategies across multiple markets for both paid social campaigns. - Mentor, coach, train, support and guide the team in all areas of biddable media - Responsible for managing budgets for specific clients and paid campaigns, across different countries and products to meet revenue. - Be solution driven and innovative with how they drive performance across accounts. - Work with team to keep up-to-date with emerging technologies, new formats, etc. overall but especially focussed in B2B. - Analyse, execute and optimise paid advertising activities across social media networks. - Work closely with social media partners such as Facebook to ensure that best practice is implemented across all activity - Be responsible for growing our customer base - Strong knowledge of Facebook Ads Manager and Power Editor. - Research and test new products and platforms - Maintain timelines for client work and provide regular updates to the team and to clients - Work with other internal teams such as media, programmatic, analytics, content, creative and strategy in coordinating and delivering campaign program work - Analysing key metrics and reporting - Experience with A/B and multivariate testing. B2B Brands like CyberArk, Dropbox, F5, HP, Humanscale, vmware, Verizon. Show less

Social Media Manager | RIMMEL UK & Philosophy UK

• Jan 2017 - Dec 2017

Responsible for creating and implementing creative concepts & content in all Rimmel UK & Philosophy UK social media channels: Facebook, Twitter, Instagram, Snapchat and YouTube. - Content creation, creative concepts, content planning and strategy - Social Calendar to ensure a coherent and consistent brand approach on social - Grow, develop and execute an innovative strategy with attractive content across social media platforms - Work alongside Insights Analysts to deliver the… Show more Responsible for creating and implementing creative concepts & content in all Rimmel UK & Philosophy UK social media channels: Facebook, Twitter, Instagram, Snapchat and YouTube. - Content creation, creative concepts, content planning and strategy - Social Calendar to ensure a coherent and consistent brand approach on social - Grow, develop and execute an innovative strategy with attractive content across social media platforms - Work alongside Insights Analysts to deliver the best trends to the client - Develop, project and executing social media campaigns, competitions and interesting content to promote the brand - Develop pitch ideas and presentations - Carry out comprehensive social listening and sentiment reporting across all channels - Develop engagement strategies to convert fans/followers into customers - Work closely with project managers and clients to develop content and strategy requirements - Use my creative background to generate innovative content & campaigns around social - Community management and online reputation - lead and manage conversations within social platforms using the brand's TOV - Social response and crisis management - Building trust and relationships with followers/fans, understanding their needs and wants. - SEO Optimisation, Keywords and Hashtags Research - Reporting, insight and channel optimisation - Proactively presenting creative ideas & opportunities internally and with brand teams - Monitor the campaign to ensure our goals are being performed - Deep understanding of Social Analytics, monitoring and analysis (Sprinklr, SocialBakers, Falcon, etc) - Collecting data to analyse the performance - Responsible for planning & implementing ideas for social photoshoots - A solid understanding of social influencers - Ability to activate a wide range of campaigns and ad formats across LinkedIn, Twitter, Facebook and regional channels - Drive and develop a social media strategy, both paid and organic Show less Responsible for creating and implementing creative concepts & content in all Rimmel UK & Philosophy UK social media channels: Facebook, Twitter, Instagram, Snapchat and YouTube. - Content creation, creative concepts, content planning and strategy - Social Calendar to ensure a coherent and consistent brand approach on social - Grow, develop and execute an innovative strategy with attractive content across social media platforms - Work alongside Insights Analysts to deliver the… Show more Responsible for creating and implementing creative concepts & content in all Rimmel UK & Philosophy UK social media channels: Facebook, Twitter, Instagram, Snapchat and YouTube. - Content creation, creative concepts, content planning and strategy - Social Calendar to ensure a coherent and consistent brand approach on social - Grow, develop and execute an innovative strategy with attractive content across social media platforms - Work alongside Insights Analysts to deliver the best trends to the client - Develop, project and executing social media campaigns, competitions and interesting content to promote the brand - Develop pitch ideas and presentations - Carry out comprehensive social listening and sentiment reporting across all channels - Develop engagement strategies to convert fans/followers into customers - Work closely with project managers and clients to develop content and strategy requirements - Use my creative background to generate innovative content & campaigns around social - Community management and online reputation - lead and manage conversations within social platforms using the brand's TOV - Social response and crisis management - Building trust and relationships with followers/fans, understanding their needs and wants. - SEO Optimisation, Keywords and Hashtags Research - Reporting, insight and channel optimisation - Proactively presenting creative ideas & opportunities internally and with brand teams - Monitor the campaign to ensure our goals are being performed - Deep understanding of Social Analytics, monitoring and analysis (Sprinklr, SocialBakers, Falcon, etc) - Collecting data to analyse the performance - Responsible for planning & implementing ideas for social photoshoots - A solid understanding of social influencers - Ability to activate a wide range of campaigns and ad formats across LinkedIn, Twitter, Facebook and regional channels - Drive and develop a social media strategy, both paid and organic Show less

Creative Strategist & Social Media Specialist

• Jun 2016 - Dec 2016

Responsible for creating and implementing creative concepts & content in all our social media channels: Facebook, Twitter, Instagram and Pinterest. - Ability to activate a wide range of campaigns and ad formats across LinkedIn, Twitter, Facebook, Instagram and Pinterest. - Drive and develop a social media strategy, both paid and organic - Content creation, creative concepts, content planning and strategy - Grow, develop and execute an innovative strategy with attractive content… Show more Responsible for creating and implementing creative concepts & content in all our social media channels: Facebook, Twitter, Instagram and Pinterest. - Ability to activate a wide range of campaigns and ad formats across LinkedIn, Twitter, Facebook, Instagram and Pinterest. - Drive and develop a social media strategy, both paid and organic - Content creation, creative concepts, content planning and strategy - Grow, develop and execute an innovative strategy with attractive content across social media platforms - Develop, project and executing social media campaigns - Deep understating of Social Analytics - Strong knowledge of Facebook Ads Manager and Power Editor. - Develop engagement strategies to convert fans/followers into customers - Use my creative background to generate innovative content & campaigns around social - Community management and online reputation - Paid Social Campaigns - Building trust and relationships with followers/fans, understanding their needs and wants. - Keywords and Hashtags Research - Consistently looking and thinking about new insights - Monitor the campaign to ensure our goals are being performed - Social Analytics monitoring and analysis - Collecting data to analyze the performance - Managing costs and timings with the production team - Research relevant industry and market influencers Show less Responsible for creating and implementing creative concepts & content in all our social media channels: Facebook, Twitter, Instagram and Pinterest. - Ability to activate a wide range of campaigns and ad formats across LinkedIn, Twitter, Facebook, Instagram and Pinterest. - Drive and develop a social media strategy, both paid and organic - Content creation, creative concepts, content planning and strategy - Grow, develop and execute an innovative strategy with attractive content… Show more Responsible for creating and implementing creative concepts & content in all our social media channels: Facebook, Twitter, Instagram and Pinterest. - Ability to activate a wide range of campaigns and ad formats across LinkedIn, Twitter, Facebook, Instagram and Pinterest. - Drive and develop a social media strategy, both paid and organic - Content creation, creative concepts, content planning and strategy - Grow, develop and execute an innovative strategy with attractive content across social media platforms - Develop, project and executing social media campaigns - Deep understating of Social Analytics - Strong knowledge of Facebook Ads Manager and Power Editor. - Develop engagement strategies to convert fans/followers into customers - Use my creative background to generate innovative content & campaigns around social - Community management and online reputation - Paid Social Campaigns - Building trust and relationships with followers/fans, understanding their needs and wants. - Keywords and Hashtags Research - Consistently looking and thinking about new insights - Monitor the campaign to ensure our goals are being performed - Social Analytics monitoring and analysis - Collecting data to analyze the performance - Managing costs and timings with the production team - Research relevant industry and market influencers Show less

Conceptual Creative / Social Media Specialist

• Nov 2015 - May 2016

I developed all the creative content and brand ideas for competitions and activations to improve brands’ online visibility on social networks (Facebook, Twitter, Pinterest, Linkedin & Instagram), came up with outstanding ideas to implement offline for our clients (including pitches) and I was also responsible for all the paid social campaigns (planning, implementation and reporting). BRANDS: FIXR (an app that organizes parties, events and venues for students); House Network (Online… Show more I developed all the creative content and brand ideas for competitions and activations to improve brands’ online visibility on social networks (Facebook, Twitter, Pinterest, Linkedin & Instagram), came up with outstanding ideas to implement offline for our clients (including pitches) and I was also responsible for all the paid social campaigns (planning, implementation and reporting). BRANDS: FIXR (an app that organizes parties, events and venues for students); House Network (Online Estate Agent); Sci-Mx (Protein Brand); Fyffes; The Minimart (our agency Twitter, Instagram and LinkedIn pages); Tropical Sun; Harley Medical Group (Aesthetics Clinic) Show less I developed all the creative content and brand ideas for competitions and activations to improve brands’ online visibility on social networks (Facebook, Twitter, Pinterest, Linkedin & Instagram), came up with outstanding ideas to implement offline for our clients (including pitches) and I was also responsible for all the paid social campaigns (planning, implementation and reporting). BRANDS: FIXR (an app that organizes parties, events and venues for students); House Network (Online… Show more I developed all the creative content and brand ideas for competitions and activations to improve brands’ online visibility on social networks (Facebook, Twitter, Pinterest, Linkedin & Instagram), came up with outstanding ideas to implement offline for our clients (including pitches) and I was also responsible for all the paid social campaigns (planning, implementation and reporting). BRANDS: FIXR (an app that organizes parties, events and venues for students); House Network (Online Estate Agent); Sci-Mx (Protein Brand); Fyffes; The Minimart (our agency Twitter, Instagram and LinkedIn pages); Tropical Sun; Harley Medical Group (Aesthetics Clinic) Show less

Social Media Creative Supervisor | Creative Content Strategist

• May 2015 - Oct 2015

I supervised all content produced by our Social Media team (7 people), whilst at the same time developing all creative content to improve our client’s brands online visibility for social networks (Facebook, Twitter, Pinterest, Instagram, Youtube, Websites and Blogs). I was hired to lead the brand’s creative path and performance through conceptual thinking, manage the creative communication, handle copywriter’s functions, and untangle new business demands that targeted Social Media… Show more I supervised all content produced by our Social Media team (7 people), whilst at the same time developing all creative content to improve our client’s brands online visibility for social networks (Facebook, Twitter, Pinterest, Instagram, Youtube, Websites and Blogs). I was hired to lead the brand’s creative path and performance through conceptual thinking, manage the creative communication, handle copywriter’s functions, and untangle new business demands that targeted Social Media. BRANDS: Super Bock International, Super Bock Mix, Milka, Trident, McDonalds, Skip, Surf, Fidelidade (Portuguese Insurance), STEP (young target of fly TAP), TAP, Matutano, Ruffles, Cheetos, AXE, Wall’s Ice Creams, Cornetto, Magnum, L’Oréal, Caixa Geral de Depósitos (Portuguese Bank). Show less I supervised all content produced by our Social Media team (7 people), whilst at the same time developing all creative content to improve our client’s brands online visibility for social networks (Facebook, Twitter, Pinterest, Instagram, Youtube, Websites and Blogs). I was hired to lead the brand’s creative path and performance through conceptual thinking, manage the creative communication, handle copywriter’s functions, and untangle new business demands that targeted Social Media… Show more I supervised all content produced by our Social Media team (7 people), whilst at the same time developing all creative content to improve our client’s brands online visibility for social networks (Facebook, Twitter, Pinterest, Instagram, Youtube, Websites and Blogs). I was hired to lead the brand’s creative path and performance through conceptual thinking, manage the creative communication, handle copywriter’s functions, and untangle new business demands that targeted Social Media. BRANDS: Super Bock International, Super Bock Mix, Milka, Trident, McDonalds, Skip, Surf, Fidelidade (Portuguese Insurance), STEP (young target of fly TAP), TAP, Matutano, Ruffles, Cheetos, AXE, Wall’s Ice Creams, Cornetto, Magnum, L’Oréal, Caixa Geral de Depósitos (Portuguese Bank). Show less

Conceptual Creative/ Digital Copywriter

• Oct 2012 - May 2015

I worked mostly on corporate clients with strict rules and guidelines for their website copy but a greater creative freedom to communicate the brand through social networks (especially Facebook). We launched tons of successful contests and competitions providing fans with prizes, increased brand engagement, including street/offline activations that followed the digital campaigns. I won (with 2 more colleagues) a gold award with a Facebook campaign for Fitness Cereals in Sapo’s Portuguese… Show more I worked mostly on corporate clients with strict rules and guidelines for their website copy but a greater creative freedom to communicate the brand through social networks (especially Facebook). We launched tons of successful contests and competitions providing fans with prizes, increased brand engagement, including street/offline activations that followed the digital campaigns. I won (with 2 more colleagues) a gold award with a Facebook campaign for Fitness Cereals in Sapo’s Portuguese Awards. (October 2013) A proactive campaign for Alzheimer’s Portuguese Association received multiple prizes on Grand Prix, Gold, Silver and Bronze on Lusos’s Awards* and it was acknowledged and mentioned around the world in Portuguese and international media. *The only International Advertising and Communication Awards for Community of Portuguese Language Countries. BRANDS: TMN (Portuguese communications brand), SIVA Group(Audi, Volkswagen, Skoda), Nestlé (Purina, Buondi, Nestum, CERELAC, FITNESS Cereals, NAN, Maggi), Siemens, LG, Dolce Gusto, Nespresso, Parmalat, Pestana Hotels, BP, Pingo Doce (Portuguese Supermarket), Yoggi, WWF, Angola Cables, Deloitte, Cais (Portuguese pro bono Brand), Sudoeste (Portuguese Summer Festival), Universal Music, Santander Bank. Show less I worked mostly on corporate clients with strict rules and guidelines for their website copy but a greater creative freedom to communicate the brand through social networks (especially Facebook). We launched tons of successful contests and competitions providing fans with prizes, increased brand engagement, including street/offline activations that followed the digital campaigns. I won (with 2 more colleagues) a gold award with a Facebook campaign for Fitness Cereals in Sapo’s Portuguese… Show more I worked mostly on corporate clients with strict rules and guidelines for their website copy but a greater creative freedom to communicate the brand through social networks (especially Facebook). We launched tons of successful contests and competitions providing fans with prizes, increased brand engagement, including street/offline activations that followed the digital campaigns. I won (with 2 more colleagues) a gold award with a Facebook campaign for Fitness Cereals in Sapo’s Portuguese Awards. (October 2013) A proactive campaign for Alzheimer’s Portuguese Association received multiple prizes on Grand Prix, Gold, Silver and Bronze on Lusos’s Awards* and it was acknowledged and mentioned around the world in Portuguese and international media. *The only International Advertising and Communication Awards for Community of Portuguese Language Countries. BRANDS: TMN (Portuguese communications brand), SIVA Group(Audi, Volkswagen, Skoda), Nestlé (Purina, Buondi, Nestum, CERELAC, FITNESS Cereals, NAN, Maggi), Siemens, LG, Dolce Gusto, Nespresso, Parmalat, Pestana Hotels, BP, Pingo Doce (Portuguese Supermarket), Yoggi, WWF, Angola Cables, Deloitte, Cais (Portuguese pro bono Brand), Sudoeste (Portuguese Summer Festival), Universal Music, Santander Bank. Show less

Conceptual Creative / Digital Copywriter

• Oct 2011 - Oct 2012

As a junior creative copywriter, I conceptualize, create, write creative content for social media campaigns, posts, banners, ads, website copy and multiple offline activations. In the Grand Union, I got my first prize with Powerade and Leroy Merlin in Sapo's Portuguese Awards. Brands: Coca-Cola, Fanta, Heineken, Sagres (Portuguese Beer), Portugal Government, Gallo, Guinness, Powerade, EDP, Leroy Merlin, Samsung, TVI (Portuguese Channel), Barclays, Jose Avillez (Portuguese Chef).… Show more As a junior creative copywriter, I conceptualize, create, write creative content for social media campaigns, posts, banners, ads, website copy and multiple offline activations. In the Grand Union, I got my first prize with Powerade and Leroy Merlin in Sapo's Portuguese Awards. Brands: Coca-Cola, Fanta, Heineken, Sagres (Portuguese Beer), Portugal Government, Gallo, Guinness, Powerade, EDP, Leroy Merlin, Samsung, TVI (Portuguese Channel), Barclays, Jose Avillez (Portuguese Chef). . Show less As a junior creative copywriter, I conceptualize, create, write creative content for social media campaigns, posts, banners, ads, website copy and multiple offline activations. In the Grand Union, I got my first prize with Powerade and Leroy Merlin in Sapo's Portuguese Awards. Brands: Coca-Cola, Fanta, Heineken, Sagres (Portuguese Beer), Portugal Government, Gallo, Guinness, Powerade, EDP, Leroy Merlin, Samsung, TVI (Portuguese Channel), Barclays, Jose Avillez (Portuguese Chef).… Show more As a junior creative copywriter, I conceptualize, create, write creative content for social media campaigns, posts, banners, ads, website copy and multiple offline activations. In the Grand Union, I got my first prize with Powerade and Leroy Merlin in Sapo's Portuguese Awards. Brands: Coca-Cola, Fanta, Heineken, Sagres (Portuguese Beer), Portugal Government, Gallo, Guinness, Powerade, EDP, Leroy Merlin, Samsung, TVI (Portuguese Channel), Barclays, Jose Avillez (Portuguese Chef). . Show less

Conceptual Creative / Digital Copywriter

• Aug 2011 - Oct 2011

D'bandada Optimus Discos D'bandada Optimus Discos

Screenwriter | Portuguese TV Show

• Jan 2011 - 2011