Senior Digital Marketing Analyst

• Jul 2023 - Present

• Creating, managing, and optimizing full-funnel digital marketing campaigns aimed at driving sales, leads, and awareness across Google Ads, YouTube, Facebook, and Instagram.• Tracking and analyzing campaign performance, audience growth, engagement, and revenue generation through customized and automated dashboards.• Crafting data-driven strategies, stories, and presentations with actionable insights and recommendations for clients including BRIC Arts & Media, Berkeley Rep, Edmonton Symphony Orchestra, and Tilles Center. Show less

Digital Marketing Analyst

• Nov 2021 - Jul 2023

Visitor Engagement Representative

• Jul 2021 - Oct 2021

• Welcomed visitors and provided information about the artwork exhibited and upcoming programming. • Provided clear messaging to visitors regarding safety guidelines. • Welcomed visitors and provided information about the artwork exhibited and upcoming programming. • Provided clear messaging to visitors regarding safety guidelines.

Social Media Intern

• Oct 2020 - Oct 2021

• Assisted in increasing levels of awareness and engagement on Facebook, Instagram, Twitter, YouTube, and LinkedIn. Since October 2020, ACC's Facebook page has seen a 253% increase in reach, a 137% increase in engagement, and a 208% increase in net followers from the previous period. On Instagram, ACC's content output has increased by 59% and the engagement rate has increased by 22%. • Coordinated and led the execution of ACC's global social media program, Alumni ACCess. Collaborated with artists and art professionals, Aki Inomata, Frog the Parhelia, and Reaksmey Yean. • Created content for ACC's social media networks and website. Supported ACC's East West Fest event, inDialogue series, and Alumni ACCess program using tools like Photoshop, After Effects, InDesign, and Premiere. • Analyzed and reported social media metrics each quarter. Further, presented performance and strategies for improvement. • Created data visualizations and reported website metrics with Google Analytics and Excel. Show less

Content Creator & Community Manager

• Jul 2020 - Dec 2020

• Collected data and reported social media KPIs for the Marketing team and CEO. • Constructed a social media plan and strategy for Haiti Now's social media networks (Facebook, Instagram, Twitter, Pinterest). Conducted keyword research to increase brand awareness. • Created graphics for social media networks and merchandise. • Collected data and reported social media KPIs for the Marketing team and CEO. • Constructed a social media plan and strategy for Haiti Now's social media networks (Facebook, Instagram, Twitter, Pinterest). Conducted keyword research to increase brand awareness. • Created graphics for social media networks and merchandise.

Administrative Intern

• Feb 2020 - May 2020

• Researched and collected 2,058 contacts for the 2021 Vilcek Prizes for Creative Promise email outreach campaign. • Provided office support by logging requests, scheduling meetings, archiving documents, and ordering inventory. • Cleaned and maintained the foundation’s contact and organizational records in Salesforce. • Created graphics using tools like Adobe Photoshop, After Effects, and Premiere. • Researched and collected 2,058 contacts for the 2021 Vilcek Prizes for Creative Promise email outreach campaign. • Provided office support by logging requests, scheduling meetings, archiving documents, and ordering inventory. • Cleaned and maintained the foundation’s contact and organizational records in Salesforce. • Created graphics using tools like Adobe Photoshop, After Effects, and Premiere.

Marketing & Communications Intern

• Sep 2019 - Dec 2019

• Collected data and created audience reports; providing insights based on 1,178 museum visitors. • Supported the museum’s online presence with blog posts and social media graphics (Facebook, Instagram, Twitter). • Greeted and admitted museum visitors. • Collected data and created audience reports; providing insights based on 1,178 museum visitors. • Supported the museum’s online presence with blog posts and social media graphics (Facebook, Instagram, Twitter). • Greeted and admitted museum visitors.

Housing Services Clerk

• Aug 2019 - Dec 2019

• Provided desk reception services and a first-line response for the residence hall community and the Department of Housing & Residential Education. • Supported the safety and security of USF students by ensuring safe and accurate management of keys and card access. • Provided desk reception services and a first-line response for the residence hall community and the Department of Housing & Residential Education. • Supported the safety and security of USF students by ensuring safe and accurate management of keys and card access.

Fundraising & Communications Intern

• Jul 2019 - Aug 2019

• Conducted prospect research and collaboratively collected 288 contacts. • Maintained and updated data entries for contacts, upcoming events, and deadlines. • Conducted prospect research and collaboratively collected 288 contacts. • Maintained and updated data entries for contacts, upcoming events, and deadlines.

Marketing & Communications Intern

• May 2019 - Aug 2019

• Assisted with tour promotions, digital media, publicity, and album marketing, supporting over 30 artists and bands. • Created content for social media networks and online platforms (Facebook, Instagram, Twitter, Spotify, YouTube). • Helped with mailings, customer service, and business relations. • Assisted with tour promotions, digital media, publicity, and album marketing, supporting over 30 artists and bands. • Created content for social media networks and online platforms (Facebook, Instagram, Twitter, Spotify, YouTube). • Helped with mailings, customer service, and business relations.

Marketing Intern

• May 2018 - Aug 2018

Supporting the BRIC Celebrate Brooklyn! Festival I: • Administered audience surveys and supervised volunteers at all 31 performances. • Created data visualizations and an audience report based on the 1,748 surveys submitted. • Assisted with e-blasts and social media posts (Facebook, Twitter, Instagram). Tracked and logged social media analytics. Supporting the BRIC Celebrate Brooklyn! Festival I: • Administered audience surveys and supervised volunteers at all 31 performances. • Created data visualizations and an audience report based on the 1,748 surveys submitted. • Assisted with e-blasts and social media posts (Facebook, Twitter, Instagram). Tracked and logged social media analytics.