Experience

Man Crates

• United States
• Retail
• 1 - 100 Employee

• Senior Creative Director

  • May 2021 - Present

• Creative Director

  • Aug 2017 - Jan 2022

• Manager of Branded Content

  • Nov 2016 - Aug 2017

  Creative Projects: -Planned cross-channel holiday campaigns and crafted marketing assets responsible for over 50% of annual revenue. Assets included site copy, organic/paid social content, display/retargeting ads, physical ads, email campaigns, radio/podcast reads, and TV spots-Created 100+ product stories and digital features, then conducted A/B tests to increase conversion rates and average order value on product pages-Developed new cart assets like the “note generator” and “reminder-tron” to decrease shopping cart abandonment and strengthen customer relationship and retention post-conversion-Created brand voice guidelines Content Marketing/Community Engagement-Developed SEO-focused strategy for blog content focusing on new customer acquisition-Created engaging content and channel-specific strategies to increase brand awareness and drive revenue across Facebook, Twitter, Pinterest, YouTube, and Instagram-Grew Facebook’s community from 15k to 175k in two years and earned 75k page views, 800k post engagements, and 13M unique people reached in a single month-Directed and deployed brand/product videos, some receiving over 100k organic views and 500 shares Email Marketing(Served as interim Email Marketing Manager from March 2016 – September 2016)-Managed email marketing campaigns on MailChimp and Marketo, increasing the database from 20k to 250k through targeted editorial content, strategic segmentation, and on-site acquisition campaigns-Established auto-triggered email cycles targeting new users and top buyers, resulting in greater customer retention, repeat purchase rates, and average order value-Developed “reminder” and “back-in-stock” email programs which garner average open rates over of 60% and average conversion rates around 40% Show less

• Senior Copywriter

  • Apr 2014 - Nov 2016

  As the sole writer for a rapid-growing e-commerce company, I’ve defined and enriched our brand voice across all digital and physical platforms to create an engaging and entertaining customer experience. I’ve maneuvered the intricacies of marketing a gift brand with a male consumer base and a primarily female customer base through creative solutions across email marketing efforts; physical and digital display advertisements; television, radio, and video scripts; social media channels; SEO-informed creative content; product descriptions; and physical product and packaging.In typical start up fashion, I’ve also contributed varying degrees of support in graphic design, web development, web administrator, data segmentation and analysis, photography, audio/video editing, customer support, and, of course, modeling. Show less



Orange County Register

• United States
• Newspaper Publishing
• 200 - 300 Employee

• Sports Journalism Intern

  • May 2013 - Sep 2013

  • Wrote articles covering Southern California sports teams including the LA Dodgers, LA Angels of Anaheim, USC Trojans, and UCLA Bruins for a readership of 300k • Compiled, analyzed, and projected statistical data used in daily Features and Game Previews • Researched and conducted interviews with players and management for daily articles and weekly long-form features • Created slideshows and statistical projection models to forecast player performance for web-specific content • Wrote articles covering Southern California sports teams including the LA Dodgers, LA Angels of Anaheim, USC Trojans, and UCLA Bruins for a readership of 300k • Compiled, analyzed, and projected statistical data used in daily Features and Game Previews • Researched and conducted interviews with players and management for daily articles and weekly long-form features • Created slideshows and statistical projection models to forecast player performance for web-specific content



Stanford University Office for Religious Life

• Stanford, CA

• Interfaith Fellow

  • Sep 2012 - Jun 2013

  Supported club and professional leaders of Stanford Associated Religion 40+ groups and developed interfaith activities; Led monthly Stanford Associated Religion meetings with ORL Staff; Led quarterly meetings with representatives from all religion/philosophy club members; supported planning efforts in the President's Challenge and other community service events and celebratory activities; Produced a weekly e-newsletter with all campus-wide interfaith activities and announcements; Planned and assisted in campus-wide events that fostered interfaith discussion Show less



Stanford University

• United States
• Higher Education
• 700 & Above Employee

• College Assistant in Freshman-Sophomore College

  • Aug 2012 - Jun 2013

  Planned educational and extracurricular events for residents in Freshman-Sophomore College Led weekly all staff meetings for Freshman-Sophomore College Managed floor budget and expense reports Provided academic, emotional, and technological guidance for residents Planned educational and extracurricular events for residents in Freshman-Sophomore College Led weekly all staff meetings for Freshman-Sophomore College Managed floor budget and expense reports Provided academic, emotional, and technological guidance for residents



Tollin Productions/Mandalay Sports Media

• Los Angeles, CA

• Production Assistant

  • Jun 2012 - Sep 2012

  Read scripts, wrote coverage, and discussed notes with the President Maintained employee databases for file sharing and communication, including a submission log for all incoming scripts and expense reports for the President Conducted research for documentaries and scripted shows in development Read scripts, wrote coverage, and discussed notes with the President Maintained employee databases for file sharing and communication, including a submission log for all incoming scripts and expense reports for the President Conducted research for documentaries and scripted shows in development



Hyperink

• Technology, Information and Internet
• 1 - 100 Employee

• Writer/Editor

  • Oct 2011 - Sep 2012

  Wrote and edited articles online for e-book publication; Transcribed interviews; Engaged in source optimization for maximum online search exposure Wrote and edited articles online for e-book publication; Transcribed interviews; Engaged in source optimization for maximum online search exposure