Jeffrey Johnson

Program Director at Urban League of Westchester
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Marc T.

I had the distinct pleasure of working with Jeff for about 5 years or so during my tenure with the NFL. I found Jeff to be a creative and strategic thinker, strong leader and very capable sales professional. He is a high quality guy and any organization would be improved by his contribution and presence.

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Credentials

  • Google Ad Words
    Google

Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Program Director
      • Jan 2020 - Present
    • Telecommunications
    • 1 - 100 Employee
    • Seeking New Opportunities
      • Oct 2018 - Present
    • IT Contractor
      • Dec 2018 - Apr 2023

      Monitor & troubleshoot systems in Network Operation Control Monitor & troubleshoot systems in Network Operation Control

    • Account Manager
      • Feb 2017 - Jul 2018

      Developed employment opportunities with various employers in the NYC area to match qualified job seeking candidates with the available opportunities. Helped to put unemployed workers back to work. Developed employment opportunities with various employers in the NYC area to match qualified job seeking candidates with the available opportunities. Helped to put unemployed workers back to work.

    • United States
    • Newspaper Publishing
    • 700 & Above Employee
    • Digital Marketing Specialist
      • May 2014 - Sep 2015

      *Demonstrate the value of SEM and SEO, Paid Search, Social and Mobile to small to medium size business customers to increase their online web presence on Google, Yahoo & Bing. *Develop sales strategies, using a variety of visuals, including Internet layouts and other sales aids. *Formulate client digital advertising recommendations, and campaigns which are specifically designed to meet customers media needs, and objectives to target potential clients. *Google Ad Words certified, sales, account management, territory development functions. Show less

    • President
      • Apr 2003 - Apr 2014

      Fundraising advisor, strategic consultant, event planner and project administrator for civic, sports and corporate organizations. • Led planning, administration & execution of strategic activities involving local dignitaries for civic & sports organizations including pep rallies and parades. Spearhead business development efforts. • Chair organizational meetings, actively solicit financial support in the form of paid sponsorships; manage all financial accounting and reporting of fundraising & sponsorship accounts. • Develop & manage budgets for Freeport PTA Council, and Operation Get Ahead-Non Profit Organization. • Highly utilized Substitute Teacher for the Hempstead Public School district teaching grades 2-12. Show less

    • United States
    • Entertainment
    • 700 & Above Employee
    • Area Sales Manager
      • Apr 2007 - Jun 2009

      Served as new business development executive for English, Spanish, Chinese, Korean, Polish, Russian, Greek, South Asian, and other ethnic dealer marketing program. Represented DIRECTV and managed sales initiatives for independent dealers. Recruited, trained and grew dealer base by 20%. • Managed 70+ independent dealer and retail accounts – with consistent double digit YOY growth, finished 166% over goal in 2008. Received multiple national and regional sales awards from DIRECTV corporate. • Created and managed marketing events to drive awareness and to increase consumer interest that included the NFL Network, New York Jets & New York Giants. Events included having satellite demo’s at “Opening NFL Season Concert” at Central Park and live interactive TV displays at Giants Stadium. • Performed industry competitive marketing competitive analysis of Verizon FIOS, DISH Network, Cablevision & Time Warner Cable • Recruited and managed more than 70 individual dealer & retailer accounts in Brooklyn, Queen’s & Long Island in the #1 DMA in the country. Show less

    • National Account Manager
      • 2003 - 2005

      Established and managed sales for all national accounts including Dell Computers, Sears, Crutchfield and Micro Center. • Developed advertising and sponsorship agreements with Samsung, Motorola & other manufacturers. • Assisted corporate marketing team with marketing development, design & distribution of all POS (Point Of Sale) display components for retail, worked closely with internal and external ad agency. • Assisted with the creation of various marketing strategies and print materials involving integrated linear platforms; print, online & TV. • Developed & distributed all training materials that VOOM staff used at industry trade shows and retailer trainings. Show less

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Sales Manager
      • 1996 - 2003

      • Developed & sold integrated sponsorships involving print, online & television, impacted sponsors globally, maximized their brand awareness via television exposure within U.S., Canada, Bahamas & 28 Latin American countries. Negotiated advertising rates & sponsorship packages on behalf of the NFL. Clients included Miller Lite, Expedia, Visa & others. • Developed, marketed & managed VIP hospitality programs for Microsoft, DIRECTV, Expedia, Bridgestone-Firestone & U.S. Army. Programs included NFLVIP games, Super Bowls & Pro Bowl VIP experiences & other high valued NFL activities. • Integral team member responsible for developing The NFL Channel/NFL Network. • Served as Project Manager for 12 NFL SUNDAY TICKET television campaigns. Onsite for filming in NJ, New Orleans & Los Angeles • Coordinated NFL’s participation at various consumer, client, industry trade shows in Mexico City, Cancun, Chicago & Los Angeles • Created, marketed & implemented successful marketing strategies & promotional incentives involving trips, games & merchandise for more than 10,000 Entertainment Consultants & CSR's annually. • Served as the league’s marketing liaison for sponsor Miller Lite for 5 years to develop POS, collateral materials for commercial accounts (restaurants, bars, military bases, cruise ships, etc). • Produced 4 NFL remote broadcast shows that included an NFL team, one national sponsor & celebrity athletes. Managed all marketing direction, production, scheduling, hospitality & PR activities leading up to the events & established local vendor partnerships. Miami Dolphins (3) & the Cleveland Browns (1) were the NFL host teams. • Produced an NFL commercial that featured a major contest winner on NFL SUNDAY TICKET. Supervised the entire process including creation, filming, editing and marketing. Commercial was aired to all NFL SUNDAY TICKET subscribers, residentially and commercially in the United States & other countries Show less

    • New Caledonia
    • Retail
    • 1 - 100 Employee
    • Account Manager-DBS
      • 1993 - 1996

      • Developed and executed comprehensive sales and marketing plans, as well as incentive promotional ideas for HBO/Cinemax-DBS (Direct Broadcast Satellite) distribution in the Northeastern and central United States regions. This technology is now known as DIRECTV & DISH. • Developed relationships with senior executives at the top cable Primestar MSO’s such as Comcast, Cox & Time Warner. Trained their CSR’s monthly and implemented sales incentive contest. • Conducted intensive marketing symposiums with USSB, DIRECTV, RCA, Sony, Primestar & Echostar, supported sales and marketing efforts for thousands of retail representatives on location for Best Buy, Radio Shack, Circuit City and other regional and local retail outlets. • Trained hundreds of Customer Service Representatives on a monthly basis to educate them on the key multi- channel programming attributes of HBO/Cinemax. • Managed marketing and sales support relations with key satellite affiliates, cable MSO’s and major consumer electronics retailers. • Orchestrated public relations events in my territory introducing new direct broadcast satellite and interactive television technology Show less

Education

  • Syracuse University
    Bachelor's Degree, Marketing Management & Telecommunications Management
  • Syracuse University
    MBA (in progress), Business

Community

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