Vice President, Marketing Services

• Feb 2014 - Present

Responsible for the management, direction and profitability of the Direct Marketing Services Division. Evaluates market conditions to develop and maintain strategies to best support the marketing needs, goals and objectives of member credit unions."The right message, to the right member, at the right time." This is our strategy to help your credit union take an effective, creative approach to your marketing efforts. Our goal is to help your credit unions create opportunities that engage members and develop deeper member relationships. Our focus is on obtaining bottom line results from those relationships, with effective use of direct marketing. Show less

AVP, Direct Marketing Services

• May 2013 - Present

Manager, Direct Marketing Services

• Aug 2010 - Present

Marketing and Product Development

• Dec 2007 - Aug 2010

Digital Marketing Manager -- Responsible for online and new media marketing initiatives as well as managing the digital customer experience from a product perspective. Worked as marketing lead for social media activities and partnered with other key teams to maximize the company’s marketing, lead generation and sales opportunities online. Provided technical expertise, business acumen, strategic planning and leadership in new media. Field Marketing Manager -- Responsible for strategic development, execution and management of comprehensive marketing plans designed to penetrate and grow adoption in mature markets. Provided leadership to customer sales and service centers, product management and creative teams. Implemented regional market plans, research and strategy, performing regular competitive analysis to drive competitive response activities. Show less

Marketing Manager

• Jan 2006 - Dec 2007

Managed all corporate marketing, including collateral, budget, strategy and public relations to assist B2B sales of high-tech telecommunication equipment and software applications. Developed comprehensive marketing campaigns, including promotional materials, direct-mail response programs and online initiatives. Designed, implemented and tracked both traditional and cutting edge marketing campaigns. Managed all corporate marketing, including collateral, budget, strategy and public relations to assist B2B sales of high-tech telecommunication equipment and software applications. Developed comprehensive marketing campaigns, including promotional materials, direct-mail response programs and online initiatives. Designed, implemented and tracked both traditional and cutting edge marketing campaigns.

Sales Associate

• Jan 2004 - Jan 2006

Managed several clients simultaneously with a perfect contract to close ratio. Developed uniquely targeted marketing initiatives by leveraging technology and cutting edge target marketing, effectively utilizing email marketing and database mining techniques. Managed several clients simultaneously with a perfect contract to close ratio. Developed uniquely targeted marketing initiatives by leveraging technology and cutting edge target marketing, effectively utilizing email marketing and database mining techniques.

Owner / Founder

• Jan 2002 - Dec 2005

Founded a boutique creative agency offering marketing identity and e-marketing services. Specialized in marketing small to medium size businesses to increase brand awareness. Acted as a consultant in client business plans, marketing analysis and business development. Created effective marketing strategies through market research and differentiation. Founded a boutique creative agency offering marketing identity and e-marketing services. Specialized in marketing small to medium size businesses to increase brand awareness. Acted as a consultant in client business plans, marketing analysis and business development. Created effective marketing strategies through market research and differentiation.

Marketing Manager

• Mar 2005 - Nov 2005

Delivered a broad spectrum of cutting-edge online marketing programs and campaigns to support enterprise software sales for human resource professionals. Worked in a small start-up environment to carry out a full range of marketing functions in a flexible and aggressive market. Established robust online marketing and web lead generation programs. Developed creative print, direct mail, and online marketing collateral. Startup acquired and subsequently relocated. Delivered a broad spectrum of cutting-edge online marketing programs and campaigns to support enterprise software sales for human resource professionals. Worked in a small start-up environment to carry out a full range of marketing functions in a flexible and aggressive market. Established robust online marketing and web lead generation programs. Developed creative print, direct mail, and online marketing collateral. Startup acquired and subsequently relocated.