Experience

Wantable

• United States
• Retail
• 100 - 200 Employee

• Partnerships & Influencer Manager

  • May 2022 - Present



Darwin's Natural Pet Products

• United States
• Manufacturing
• 1 - 100 Employee

• Business Development Manager

  • Dec 2020 - Oct 2021

  Designed and managed partner referral programs to cultivate lasting relationships with industry professionals, businesses, and social media influencers. The result was doubling the number of company partners in a span of 6 months and growing referral acquisition. Responsible for partner onboarding, performance, and termination.Orchestrated partner listening panels, conducted surveys, and constructed surprise & delight campaigns to understand client needs and raise customer satisfaction score.Designed incentive programs to reward partners for referrals and new partner recommendations, increasing referrals and new partner recommendations.Conducted trend analysis reports on Salesforce and Excel to optimize referral potential, increasing retention of customers who purchased via partner referrals.Led a team of social media community managers to monitor conversations across social media platforms and respond to complaints, requests, and mentions of advocacy.Created and executed organic social media strategy to increase Facebook page view growth and engagement growth YoY. Tripled Facebook and Instagram following. Show less

• Social Media Specialist

  • Jul 2019 - Dec 2020

  Launched and managed the company’s influencer program. This included creating the company’s brand guide for qualifying influencer partners, onboarding and termination, and relationship management. Grew influencer acquisition. Transformed the company’s internal content library system by cultivating thousands of on-brand photos and videos through influencer relationships, becoming the sole source of paid and organic content for all online and print advertisements.Crafted and optimized organic social media content and engagement strategies for social media platforms. Worked with internal content teams to create innovative content solutions.Generated reports on social media management software tool (SocialBakers, Hootsuite, and Sprout Social) to track sentiment, trending topics, response times, and engagement. Increased brand sentiment, lowered response times, and increased engagement rate. Onboarded and oversaw paid social ad agency to manage performance across social. Provided insights to reduce CPA, run monthly A/B tests, and diversify paid photo and video content.Promoted to Business Development Manager after 1.5 years. Show less



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Social Media Community Manager

  • Jul 2015 - Apr 2019

  Executed social media strategy on Facebook, Instagram and Twitter for ten Microsoft brands (@MicrosoftStore, @OneDrive, @Outlook, @Office, etc.). Responded in real time to complaints, requests and mentions of advocacy in owned and earned social media channels.Created weekly and monthly performance reports reviewing changes in volume, products that were most often mentioned, best performing engagements and relevant promotions, sweepstakes and events. Assisted in creating the Microsoft Store team's escalation protocol that informed team members and stakeholders how to handle negative trending issues over social media involving Microsoft Store. Collaborated with related teams and brands to ensure brand voice and product consistency across Microsoft social media channels.Researched and reported on new and recurring social trends for the purposes of improving customer engagement and assessing relevance.Monitored social media platforms during Microsoft Store in-store and online events. Led meetings with team members, Microsoft stakeholders and store managers to assess and report on the success of the event.Assisted in implementing a social prospecting strategy to track Microsoft Store website activity, including purchases.Provided constructive feedback to design agency by editing copy and improving images for upcoming weekly editorial content being posted on Microsoft channels. Also contributed to concepting and producing customer reactive content. Show less

• Product Advisor

  • Jun 2014 - Jul 2015

  Responsible for store sales to customers, understanding customer needs, and maintaining a high level of expertise on all Microsoft products and services.Developed and presented Outlook, OneNote, Windows 8.1, Surface Pro 3, and Microsoft Band training to local businesses and community organizations such as Girl Scouts, Boy Scouts, and YMCA.Assisted Learning Specialists and management in presenting learning content to seasonal employees and other new hires on first party Microsoft products, OEM devices, sales techniques, and audit procedures.Selected as leader to manage the sales floor to ensure outstanding customer service while also managing employee schedules throughout the day.Created and managed the University Village store’s digital planogram guide using PowerPoint, an easily accessible tool created for the visuals team and all store employees to reference in preparation for floor sets. Promoted pre-sale products at Microsoft Redmond campus to showcase upcoming OEM products. Retail Stores HQ Marketing: Promoted Microsoft products in video production. - Microsoft Sphero 2.0: https://www.youtube.com/watch?v=V70pK-KV5UI - Microsoft Surface Pro 3: https://www.youtube.com/watch?v=UghX-1Kf7m8 - Microsoft OneDrive: https://www.youtube.com/watch?v=1kkAPJwwznM - Microsoft Windows Phone: https://www.youtube.com/watch?v=m3LdlPHsJSc Created a video for the Southcenter Microsoft Store highlighting key selling points aligned with strategies presented at MGX. Gathered requirements from headquarters and store management, outlined video content, developed multiple prototypes, obtained feedback from store personnel, and submitted final video. - MGX Video: http://1drv.ms/19ysnyQAwarded northwest region MVP, July, 2014 and December, 2014. Show less



AT&T

• United States
• Telecommunications
• 700 & Above Employee

• Sales Consultant

  • Mar 2013 - Nov 2013

  Worked part-time during college and ended employment prior to graduating and moving out of state. Consistently exceeded sales quotas on 37 product and service offerings while maintaining a high level of knowledge on competitive offerings. Developed and presented training content for current and new store employees on the company’s latest products and services such as the AT&T Next Program and AT&T U-Verse. Attended off-site training classes and visited other AT&T store locations to learn about upcoming products ahead of time. Exceptional customer services and high sales for new cellular service plan in Q3 2013. Show less



ShortsTV

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Sales & Marketing Intern

  • Jun 2012 - Aug 2012

  Created social media strategy for company and CEO using IMDbPro, Facebook and Twitter, increasing brand awareness and consumer engagement. Print and online publications generated branding relevance and revenue for the company. Prepared data analytics on television operator competitors in Switzerland, Austria and Germany, and provided strategic recommendations for how to successfully enter into those markets. Generated marketing collateral for digital media sales team to showcase the company’s portfolio in a compelling and differentiating fashion, to establish new clients and expand business into new markets. Administered relationships with over 200 Turkish, Belgian and UK press contacts to maximize the company’s press outreach and improve press coverage for Shorts International. Show less



Escapia

• United States
• Software Development
• 1 - 100 Employee

• Marketing Intern

  • Jul 2011 - Sep 2011

  Assisted the consolidation of the Salesforce.com prospect and client databases of Escapia and Instant Software, two recently acquired companies. Reached out to new and existing prospective clients through online research and telemarketing, 18% of whom became paying clients of HomeAway within 12 months. Sales efficiency increased with a 28% conversion rate in addition to a higher success rate in closing sales. Identified and contacted prospective clients through online research and telemarketing, 18 percent of whom became paying clients of HomeAway within 12 months. Show less