Daniel Cintula
Product Manager at Superior Glove- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
From Ideas to Action
IDEO UAug, 2020- Nov, 2024 -
Insights for Innovation
IDEO UJul, 2020- Nov, 2024 -
Applied Business Diploma
Humber CollegeJun, 2017- Nov, 2024 -
Bachelors of Business Administration Emphasized in Marketing with Honours
University of GuelphJun, 2017- Nov, 2024 -
Pragmatic Marketing Certified
Pragmatic Marketing
Experience
-
Superior Glove
-
Canada
-
Wholesale
-
100 - 200 Employee
-
Product Manager
-
Apr 2022 - Present
• New Product Introduction Strategy Support • Collaborate with the New Product Development Team to develop comprehensive new product introduction marketing and sales enablement content • Determine optimal go-to-market strategies and tactics to generate strong momentum ahead of new product launches • Develop the content required to generate training materials for the sales organization for all new product introductions. • Assortment planning through analysis, market… Show more • New Product Introduction Strategy Support • Collaborate with the New Product Development Team to develop comprehensive new product introduction marketing and sales enablement content • Determine optimal go-to-market strategies and tactics to generate strong momentum ahead of new product launches • Develop the content required to generate training materials for the sales organization for all new product introductions. • Assortment planning through analysis, market research and customer engagement to streamline to streamline the product offering by remove underperforming or duplicate products. • Identify core products for growth marketing. • Creation of a product attributes database to support ecommerce needs for Distributors and help identify product assortment gaps for future new product development • In conjunction with Marketing Team, develop product positioning and messaging for marketing and sales. • Create product focused sales enablement and training tools for new product launches and existing core products. • Own sales training sessions for new product launches and existing core/focus products
-
-
Industry Sector Product Manager
-
Jul 2021 - Apr 2022
• Responsible for developing Industry and Sub-Sector strategies based on market trends, as well as end user and distributor’s evolving needs. • Accountable for implementing the Industry and Sub-Sector vision, strategy, and direction while supporting, and executing the overall product portfolio and strategic goals in the pursuit of positioning SGW as a top supplying manufacturer in North America. • Drive all aspects of Industry product management inclusive of product development… Show more • Responsible for developing Industry and Sub-Sector strategies based on market trends, as well as end user and distributor’s evolving needs. • Accountable for implementing the Industry and Sub-Sector vision, strategy, and direction while supporting, and executing the overall product portfolio and strategic goals in the pursuit of positioning SGW as a top supplying manufacturer in North America. • Drive all aspects of Industry product management inclusive of product development and assortment innovation, sales and business development, product, and Industry sub-sector education to both internal and external customers, and drive go–to–market activities for new and existing products. • Regular interactions with targeted end users and distributors to ensure product assortment relevancy and unearth untapped market opportunities.
-
-
Product Marketing Specialist
-
Nov 2020 - Jul 2021
• Responsible for providing deep support for new product introduction strategy in collaboration the Product Strategy Team. • Determine optimal go-to-market strategies and tactics and develop the content required to generate training materials for the sales organization for all new products. • Research and analyze the existing product catalog and recommend a subset of products for growth marketing, as well as periodic review and maintenance of the core product list to help ensure… Show more • Responsible for providing deep support for new product introduction strategy in collaboration the Product Strategy Team. • Determine optimal go-to-market strategies and tactics and develop the content required to generate training materials for the sales organization for all new products. • Research and analyze the existing product catalog and recommend a subset of products for growth marketing, as well as periodic review and maintenance of the core product list to help ensure marketing and sales teams are investing resources in products with the greatest market potential. • Collaborates with the Marketing Manager and other Product Marketing Specialists to develop product positioning and messaging and to create product-focused sales enablement and training tools for new products and existing core products. • Execution of sales training sessions for new product and existing core products. • Build a deep understanding of markets and buyers and help synthesize product narratives to capitalize on strategic opportunities uncovered in research and analysis.
-
-
Market Research Associate
-
Jun 2018 - Nov 2020
• Collect data on consumers, end users, competitors and market place and consolidating information into actionable items, reports and presentations as necessary • Provide competitive analysis on other companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation if possible • Understand business objectives of end users • Using a variety of methods, discover prospective customers’ preferences, needs and wants with regard to… Show more • Collect data on consumers, end users, competitors and market place and consolidating information into actionable items, reports and presentations as necessary • Provide competitive analysis on other companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation if possible • Understand business objectives of end users • Using a variety of methods, discover prospective customers’ preferences, needs and wants with regard to hand safety • Works proactively with senior management to provide analytics to support the development of strategies, products and objectives by channel, segment and brands within the marketplace • Works with Product Managers, Sales & Marketing as needed
-
-
Business Development Associate
-
Jul 2017 - Jun 2018
• Qualify marketing leads and set up sales calls for Territory Managers and Inside Sales Associates • Serve as the initial point of contact with targeted companies • Identify and properly qualify business opportunities and qualified leads • Present business solutions to prospective customers • Keep abreast of the industry and technologies to ensure you are a trusted resource to prospects and customers • Successfully manage and overcome prospect objections • Ability to handle… Show more • Qualify marketing leads and set up sales calls for Territory Managers and Inside Sales Associates • Serve as the initial point of contact with targeted companies • Identify and properly qualify business opportunities and qualified leads • Present business solutions to prospective customers • Keep abreast of the industry and technologies to ensure you are a trusted resource to prospects and customers • Successfully manage and overcome prospect objections • Ability to handle large outgoing call volume • Worked with and became a skilled user of SalesForce as well as Inside Sales • Understand and analyze data from Marketo • Became proficient with Inventory management programs such as SAMS, SIMPAREL, and EXTENTA
-
-
-
McDonald's
-
United States
-
Restaurants
-
700 & Above Employee
-
Crew Trainer
-
Apr 2012 - Jul 2017
• Tasked with leading and training peers • Maintaining employee skills and ensuring all staff follow proper procedures • Often asked to work on busiest shifts due to outstanding performance and quality initiative • Trained on hourly forecasts of expected sales and how to interpret them • Interacts with customers and peers to provide a positive environment • Works under a supervisor at all times • Excels at working in a high stress, high speed environment • Tasked with leading and training peers • Maintaining employee skills and ensuring all staff follow proper procedures • Often asked to work on busiest shifts due to outstanding performance and quality initiative • Trained on hourly forecasts of expected sales and how to interpret them • Interacts with customers and peers to provide a positive environment • Works under a supervisor at all times • Excels at working in a high stress, high speed environment
-
-
-
IGNITE
-
Canada
-
Higher Education
-
1 - 100 Employee
-
Promotions Assistant
-
Aug 2016 - Apr 2017
• Brainstorming and implementing new and creative ideas to create awareness and engage students with all IGNITE initiatives • Promote IGNITE events, services and programs within the Humber/Guelph-Humber community • Encourage student involvement in IGNITE events • Carry out all promotions in a timely and effective manner • Provide support for promotion/advertising campaigns • Assist in conducting student surveys and measuring results • Administer monthly polls regarding IGNITE… Show more • Brainstorming and implementing new and creative ideas to create awareness and engage students with all IGNITE initiatives • Promote IGNITE events, services and programs within the Humber/Guelph-Humber community • Encourage student involvement in IGNITE events • Carry out all promotions in a timely and effective manner • Provide support for promotion/advertising campaigns • Assist in conducting student surveys and measuring results • Administer monthly polls regarding IGNITE services, events and promotions • Energetic, hardworking individual with the ability to take initiative • Comfortable with speaking to large groups as well as individuals • Excellent communication and interpersonal skills • Able to work as a team • Reliable and punctual • Strong organizational skills • Problem solving skills • Creativity Show less • Brainstorming and implementing new and creative ideas to create awareness and engage students with all IGNITE initiatives • Promote IGNITE events, services and programs within the Humber/Guelph-Humber community • Encourage student involvement in IGNITE events • Carry out all promotions in a timely and effective manner • Provide support for promotion/advertising campaigns • Assist in conducting student surveys and measuring results • Administer monthly polls regarding IGNITE… Show more • Brainstorming and implementing new and creative ideas to create awareness and engage students with all IGNITE initiatives • Promote IGNITE events, services and programs within the Humber/Guelph-Humber community • Encourage student involvement in IGNITE events • Carry out all promotions in a timely and effective manner • Provide support for promotion/advertising campaigns • Assist in conducting student surveys and measuring results • Administer monthly polls regarding IGNITE services, events and promotions • Energetic, hardworking individual with the ability to take initiative • Comfortable with speaking to large groups as well as individuals • Excellent communication and interpersonal skills • Able to work as a team • Reliable and punctual • Strong organizational skills • Problem solving skills • Creativity Show less
-
-
-
Luxe Shield
-
Canada
-
Motor Vehicle Manufacturing
-
1 - 100 Employee
-
Marketing Intern
-
Jan 2017 - Mar 2017
• Developing and editing media intended for advertising • Social Media Management • Marketing Campaign development • Brand Image Development • Developing and editing media intended for advertising • Social Media Management • Marketing Campaign development • Brand Image Development
-
-
Education
-
2013 - 2017
University of Guelph-Humber
Bachelor’s Degree, Business Administration and Management, Marketing -
2013 - 2017
Humber College
Diploma, Business Administration and Management, General
Community
