Experience

fluent360

• United States
• Advertising Services
• 1 - 100 Employee

• • Apr 2023 - Present

• • Dec 2019 - Mar 2023



UWG

• United States
• Advertising Services
• 100 - 200 Employee

• Sr. Director, Connections

  • Sep 2017 - Dec 2019



Publicis OneTeam

• Greater New York City Area

• Associate Director, Strategy

  • Mar 2016 - Apr 2017

  Working across all channels for the Retail Bank and Co-Branded Credit Cards for Citibank Working across all channels for the Retail Bank and Co-Branded Credit Cards for Citibank



Carat USA

• United States
• Advertising Services
• 300 - 400 Employee

• Associate Director, Communications Planning

  • Oct 2012 - Feb 2016

  Clients: Tourism Ireland, Beiersdorf (Eucerin, Aquaphor, La Prairie) Clients: Tourism Ireland, Beiersdorf (Eucerin, Aquaphor, La Prairie)



Moxie

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Media Supervisor

  • Sep 2011 - Oct 2012

  Client: L'Oréal Paris Responsible for developing plans that align with the digital approach and presenting them to the respective marketing teams. Work with internal and external teams to ensure that we are providing the client with unified plans that meet the establisher KPIs. Team duties include managing the day-to-day of two (2) members as well as identifying efficiencies and setting processes for the entire team. Client: L'Oréal Paris Responsible for developing plans that align with the digital approach and presenting them to the respective marketing teams. Work with internal and external teams to ensure that we are providing the client with unified plans that meet the establisher KPIs. Team duties include managing the day-to-day of two (2) members as well as identifying efficiencies and setting processes for the entire team.



Optimedia US

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Media Supervisor

  • Sep 2010 - Sep 2011

  Clients: Stride Rite, Keds, Saucony, Sperry, Duncan Hines, Terminix Collaborated with traditional planning teams to create cohesive media recommendations based on campaign goals. Frequently traveled to attend client meetings and presented plans to senior executives. Managed a team of two (2) across a plethora of accounts covering various paths to purchase. Clients: Stride Rite, Keds, Saucony, Sperry, Duncan Hines, Terminix Collaborated with traditional planning teams to create cohesive media recommendations based on campaign goals. Frequently traveled to attend client meetings and presented plans to senior executives. Managed a team of two (2) across a plethora of accounts covering various paths to purchase.



MediaCom

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Digital Media Planner/Supervisor

  • Jan 2008 - Sep 2010

  Client: GlaxoSmithKline Managed a team of four (4) that oversaw the planning, buying, trafficking, and billing across a variety of pharmaceutical and over-the-counter products. Core responsibilities included developing media recommendations for brands totaling over $40MM in digital only budgets, collaborating with the Communications Planning team to develop integrated proposals leveraging media spend to obtain an overall savings to the client, and working with the Associate Media Director to secure ROI guarantee programs. Show less



Blacklight/MA - A Digital Media & Analytics Practice

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Media Planner

  • Oct 2006 - Apr 2008

  Clients: ING Direct, Visit Britain, Visit London, LionBridge, Boston University, and Athena Medical Assisted Account Directors by pulling, analyzing and compiling detailed client reports. Was responsible for creating and trafficking placements to sites via DFA Doubleclick. In addition, developed media recommendations to clients and negotiated rates for increased savings. Clients: ING Direct, Visit Britain, Visit London, LionBridge, Boston University, and Athena Medical Assisted Account Directors by pulling, analyzing and compiling detailed client reports. Was responsible for creating and trafficking placements to sites via DFA Doubleclick. In addition, developed media recommendations to clients and negotiated rates for increased savings.



Initiative Media Worldwide

• Greater New York City Area

• Broadcast Coordinator

  • Jan 2005 - Oct 2006

  Clients: AOL, S.C. Johnson, Victoria's Secret, Express, Dorney Park, and Commerce Bank Worked with Supervisors on various accounts by pulling local radio rankers, post rating analysis reports, and verifying buy schedules. Was one (1) of two (2) people familiar with the IOS system used for S.C. Johnson and performed basic buying functions daily through Donovan Data systems. Oversaw the resolution of billing discrepancies as well as trained new employees on department applications. Show less