Experience

Fraser Communications

• United States
• Advertising Services
• 1 - 100 Employee

• PR and Communications Intern

  • Mar 2023 - Present



Bruin Advertising and Marketing Team

• United States
• Advertising Services
• 1 - 100 Employee

• Media Director

  • Jun 2022 - Present

• Media Planner

  • Oct 2020 - Jun 2022

  • Created a B2C advertising campaign and plans book for NSAC to change client company’s brand image and increase Gen Z’s engagement • Determined ten ideal media channels for advertisements based on the company’s target demographic through extensive research and focus groups• Allocated a $10 million budget effectively to campaign executions, calculated ROIs, and estimated number of MQLs to measure campaign success • Operated cross-functionally between strategy, creative, and design teams to ensure campaign strategy was implemented throughout executions



Merge

• United States
• Software Development
• 1 - 100 Employee

• Growth Marketing Intern

  • Jun 2022 - Sep 2022

  • Managed a quarterly 5-figure digital ads budget across Google Search and LinkedIn resulting in a 73% increase in conversions over two months • Increased website traffic to underserved products by 300% via organic efforts (articles, documentation, general interest blogs) and paid search • Segmented audiences, determined market potential, and concluded future avenues of product development by identifying potential clients • Standardized a content review process to communicate across platform, design, and marketing teams and decrease non-essential communication



KPOP Foods

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Digital Marketing Intern

  • Jun 2021 - Apr 2022

  • Developed a B2C Instagram ambassador campaign with a 5% turnover rate, resulting in free sponsored posts reaching over 9,000 consumers • Generated over 300 Amazon reviews across all company products using email blast software to reinforce brand legitimacy and consumer trust • Created and conducted daily analysis of Facebook ad campaigns for 10 SKUs by analyzing CTR, CPC, ROAS, adjusting ad sets accordingly • Presented go-to-market strategy for potential new products by analyzing competitors, sizing markets, and predicting market growth



Pi Sigma Epsilon

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Active Member

  • Apr 2021 - Dec 2021

• Kappa Class Member

  • Jan 2021 - Mar 2021

  • Constructed and presented an IMC Plan containing unique marketing strategies and budget plans to the CEO of Struck, a startup astrology-based dating app• Organized fundraising events through virtual platforms and social media channels (Instagram, TikTok), raising over $1700 in 3 weeks• Participated in professional development and marketing workshops on conducting SWOT analysis, social media audits, and content calendars



Oclef

• United States
• Musicians
• 1 - 100 Employee

• Marketing Team Member and Instructor

  • May 2019 - Sep 2021

  • Created a recruitment process for new instructors, advertised positions on social media, and conducted interviews contributing to 3 new hires over two months • Led social media marketing by posting regularly across Facebook, LinkedIn, and Nextdoor to develop and solidify Oclef’s brand image and tone of voice • Produced a public speaking and writing curriculum based on the Oclef piano method for students to foster communication and presentation skills • Prepared individual piano curriculums for 30 students ages 6 to 15 and conducted guided lessons lasting 60 minutes ensuring mastery of technique



Archbishop Mitty High School

• United States
• Primary and Secondary Education
• 100 - 200 Employee

• Speech and Debate President

  • Aug 2016 - May 2020

  • Crafted informative and persuasive speeches with detailed visual aids on varying topics such as Women’s Healthcare and Space Exploration • Developed instructional lessons on speech writing and performance, hosted individual coaching sessions, and organized group practices for a team of 160 • Increased informative speech event members from 4 to 15 within one year through captainship leading to 7 consecutive tournament championships • Crafted informative and persuasive speeches with detailed visual aids on varying topics such as Women’s Healthcare and Space Exploration • Developed instructional lessons on speech writing and performance, hosted individual coaching sessions, and organized group practices for a team of 160 • Increased informative speech event members from 4 to 15 within one year through captainship leading to 7 consecutive tournament championships



Healthy Smiles Family Dentistry

• Medical Practices
• 1 - 100 Employee

• Marketing Intern and Dental Assistant

  • Jul 2019 - Aug 2019

  • Studied dental industry marketing trends to produce promotional video content and modernize social media presence, maximizing patient engagement • Managed over 100 patient schedules and compiled patient insurance data among 80+ insurance plans to aid office efficiency and patient care • Organized and maintained dentistry inventory of 500+ items and equipment as well as assisted with minor dental procedures • Studied dental industry marketing trends to produce promotional video content and modernize social media presence, maximizing patient engagement • Managed over 100 patient schedules and compiled patient insurance data among 80+ insurance plans to aid office efficiency and patient care • Organized and maintained dentistry inventory of 500+ items and equipment as well as assisted with minor dental procedures



California Academy of Sciences

• United States
• Museums, Historical Sites, and Zoos
• 400 - 500 Employee

• Teen Advocate for Science Communication

  • Jul 2018 - Aug 2018

  • Designed interactive installments that informed museum guests of topics such as sustainability to increase public awareness of environmental issues • Analyzed varying science concepts and science communication tools alongside professionals to determine the most effective means of public engagement • Answered guests’ questions regarding the museum exhibits and developed engaging workshops for children in order to support nonprofit image • Designed interactive installments that informed museum guests of topics such as sustainability to increase public awareness of environmental issues • Analyzed varying science concepts and science communication tools alongside professionals to determine the most effective means of public engagement • Answered guests’ questions regarding the museum exhibits and developed engaging workshops for children in order to support nonprofit image



ISS Research and Development Conference

• San Francisco, California, United States

• CASIS STEM Education Volunteer

  • Jul 2018 - Jul 2018