Experience

Rivers of Steel

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Director of Marketing & Communications

  • Mar 2017 - Present

  Cultivation of diverse audiences to increase program sales and venue rentals, while using multichannel communications to elevate engagements, spread brand awareness, transform individual giving patterns, and tell institutional and partner stories Apply soft skills to achieve organizational goals through public relations, regional partnerships / national alliances, interpersonal relationships, customer service, client / donor stewardship, team building, and community engagement • Brand Overhaul – After the acquisition of a STEM-based nonprofit and the addition of a creative placemaking program, created an umbrella brand to reflect new strategic programming; steps included the creation of a new mission statement, visual identity, organizational voice, content style guide, and a new website • Content Marketing – Built a storytelling program to increase quality engagement with constituents, utilizing videos, articles, photos essays, etc., resulting in doubled off-season web users and an average 50% open rate for e-newsletters • Sales Growth – Tripled attendance and revenue for Industrial Tours of the Carrie Blast Furnaces; maxed out seasonal availability for Pump House rentals; launched new tours on the Explorer riverboat, which doubled revenue in the year two—doubled revenue again 2021, compared to 2019. • Media Coverage – Tripled media coverage in the first two years (120+ media features, inclusions, and mentions), while building relationships with editors / journalists; used the Cision media database to cultivate local and national outlets • Fundraising – Created year-end giving campaigns that resulted in tripled donations from 2017 to 2020 • Web & Social Media – More than tripled new web users in two years after new WordPress site launch with corresponding increases in social channel followers profiles for Facebook, Instagram, LinkedIn, YouTube, etc. • Supervision & Vendor Management – Oversight of tourism department; orchestration of independent service providers Show less



Pittsburgh Community Broadcasting Corporation

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Member Services Manager

  • Jan 2013 - Feb 2017

  Management of the membership program for a two-station public media organization, focused on fundraising and donor relations, resulting in $2 million plus in annual giving • Campaign Strategy & Implementation – planning, coordination and execution of annual plan for direct mail, on-air, solicitations, and web-based fundraising efforts •Relationship Management – cultivation and stewardship of relationships with members, vendors and community contacts resulting in increased donations, improved contracts, and member benefits • Communications – coordinated messaging across platforms resulting progressive increases in donations - 27% over the last three fiscal years • Collaboration & Supervision – skilled in synthesizing ideas and in coordinating internal flow of information, working closely with the Development Director and with the Marketing and Member Services teams; interim supervision of the department •Database & Web Management – ensuring integrity of data; analysis and reporting for progress updates, board reports, staff presentations and to identify trends for strategic decision-making; segmentation of data for targeted messaging; project management of multiple system migrations; building and maintenance of online giving, survey and registration forms • Budget & Inventory – assignment and monitoring of monthly revenue targets by stream to set goals and manage cash flow; improved inventory management yielding time-saving efficiencies and year-over-year cost savings • Member Services & Events – donor-focused decision-making and oversight of day-to-day operations, ranging from addressing member issues to creating and managing member events and benefits Show less



Gateway to the Arts

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Manager

  • Aug 2009 - Dec 2012

  Promotion of quality arts-in-education programs for early childhood, K-12, family and community audiences and professional development programs for artists and educators, serving 73,000+ individuals annually in a 15-county service area • Marketing Plan & Materials – planning, coordination and execution of annual marketing plan to support strategic goals; design, content, production & dissemination of publications extending awareness and program numbers •Communications – content marketing and photography for web & e-communications, messaging for program copy, development materials, press releases, media sponsorships, targeted mailings, and video communications • Brand Management – brand launch and stewardship for all communication tools, including a Joomla! website, Get Arts! The Gateway to the Arts Resource Guide and creation of brand & style guidelines, along with advertising and print materials • Media Relations & Partnerships – develop and maintain relationships with media contacts and peers at partner organizations • Database & Media Management – of FileMaker Pro for audience development; archive of photography, video, press, etc. • Outreach & Special Events – event strategies and logistics, including committee management for fundraising events; programming for three Gateway tents at the Three Rivers Arts Festival & the annual Family Performance Series • Advocacy, Development & Special Projects – work with the ED for advocacy campaigns to legislators and fundraising campaigns to donors; special projects, including the Nonprofit Finance Fund Financial Leadership Clinic and board committees •Website & Social Media – web updates and management; profiles for Facebook, Twitter, LinkedIn, YouTube, etc. Show less



The Frick Pittsburgh Museums and Gardens

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Education Assistant

  • Nov 2001 - Aug 2009

  • Primary liaison with school educators, skilled at cultivating relationships with teachers to enhance the program experience and to assure annual visitation • Development, scheduling and facilitation all school tours, workshops and public education programs • Management of personnel coordination, equipment and venue logistics, site scheduling and communication between public participants, school teachers and related Frick staff • Coordinate annual School Programs Booklet project, cultivating strategy, schedule, design, text, and distribution of the primary departmental publication & design of all other publications originating from the education department • Maintenance of Education component of website & all department e-communications for targeted program offerings • Maintenance and adaptation of departmental Access databases for marketing, grant, and record-keeping purposes. • Creation of strategy and marketing for Girl Scout program offerings • Contribute to the planning and logistics of numerous programs and events Show less



The Andy Warhol Museum

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Intern

  • Jan 2000 - Apr 2000

  Undergraduate Internship in the Archives Department. Primarily catalogued issues of Interview magazine. Also performed object research for Possession Obsession exhibition. Worked under John Smith and Matt Wrbican. Undergraduate Internship in the Archives Department. Primarily catalogued issues of Interview magazine. Also performed object research for Possession Obsession exhibition. Worked under John Smith and Matt Wrbican.