Onur Ozcan
Content Strategist at Zeo- Claim this Profile
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English Full professional proficiency
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Russian Limited working proficiency
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Turkish Native or bilingual proficiency
Topline Score
Bio
Credentials
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Inbound Marketing
HubSpotDec, 2022- Nov, 2024 -
SaaS Marketing
UdemyDec, 2022- Nov, 2024 -
Content Strategy and Planning in B2B Marketing
UdemyNov, 2022- Nov, 2024 -
Accessible UX Writing
UdemyOct, 2022- Nov, 2024 -
Advanced Content Marketing
SemrushOct, 2022- Nov, 2024 -
Content Strategy
CourseraOct, 2022- Nov, 2024 -
The Strategy of Content Marketing
CourseraOct, 2022- Nov, 2024 -
UX Writing
UdemyOct, 2022- Nov, 2024 -
UX Writing in Practice
UdemyOct, 2022- Nov, 2024 -
Search Engine Optimization
BTK AkademiSep, 2022- Nov, 2024 -
Advanced Facebook & Instagram Marketing
UdemyApr, 2022- Nov, 2024 -
Content Marketing
HubSpot AcademyApr, 2022- Nov, 2024 -
Content Marketing Fundamentals
SemrushApr, 2022- Nov, 2024 -
Content-Led SEO
SemrushApr, 2022- Nov, 2024 -
Copywriting That Sells
UdemyApr, 2022- Nov, 2024 -
Digital Content Creator
icerikbulutu.comApr, 2022- Nov, 2024 -
E-Mail Marketing
HubSpot AcademyApr, 2022- Nov, 2024 -
Facebook & Instagram Marketing
UdemyApr, 2022- Nov, 2024 -
SEO Toolkit
SemrushApr, 2022- Nov, 2024 -
Social Media Marketing
HubSpot AcademyApr, 2022- Nov, 2024 -
Advertising
Boğaziçi Üniversitesi İşletme ve Ekonomi KulübüMar, 2022- Nov, 2024 -
Marketing
TurkcellJun, 2021- Nov, 2024 -
Copywriting
WorkshopersFeb, 2021- Nov, 2024 -
Fundamentals of Digital Marketing
GoogleJan, 2021- Nov, 2024 -
The A to Z of SEO
UdemyJan, 2021- Nov, 2024 -
Business Writing
İstanbul İşletme EnstitüsüJan, 2020- Nov, 2024 -
Customer Service: Handling Abusive Customers
LinkedInDec, 2019- Nov, 2024 -
Effective Speaking
İstanbul İşletme EnstitüsüDec, 2019- Nov, 2024 -
Persuasion Techniques
İstanbul İşletme EnstitüsüDec, 2019- Nov, 2024 -
Postmodern Leadership
İstanbul İşletme EnstitüsüDec, 2019- Nov, 2024 -
Volunteer Academy
İstanbul ÜniversitesiDec, 2019- Nov, 2024 -
Digital Marketing
İstanbul İşletme EnstitüsüJul, 2019- Nov, 2024 -
Microsoft Excel
İstanbul İşletme EnstitüsüJul, 2019- Nov, 2024 -
Public Relations
İstanbul İşletme EnstitüsüJul, 2019- Nov, 2024 -
Content Editor
İstanbul İşletme EnstitüsüJun, 2019- Nov, 2024 -
English C1-C2
İstanbul İşletme EnstitüsüJun, 2019- Nov, 2024 -
SEO (Search Engine Optimization)
İstanbul İşletme EnstitüsüJun, 2019- Nov, 2024 -
Türk-Rus Türkologlar Çalıştayı
Istanbul UniversityJan, 2019- Nov, 2024
Experience
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Zeo
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Türkiye
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Advertising Services
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1 - 100 Employee
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Content Strategist
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Jun 2023 - Present
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Outreach & Content Specialist
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Jun 2022 - Present
- Managing all link building initiatives of clients' projects. - Establishing a mutual relation between bloggers and brands. - Handling end to end communication with bloggers, website owners, and webmasters for successful link building campaigns. - Performing content marketing research and creating actionable, creative ideas which will become link magnets. - Performing market research and blogger outreach to expand link building channels. - Creating -and helping outsourced… Show more - Managing all link building initiatives of clients' projects. - Establishing a mutual relation between bloggers and brands. - Handling end to end communication with bloggers, website owners, and webmasters for successful link building campaigns. - Performing content marketing research and creating actionable, creative ideas which will become link magnets. - Performing market research and blogger outreach to expand link building channels. - Creating -and helping outsourced writers to create- engaging content with the focus to build valuable links. - Preparing content briefs for 3rd party contributors. - Performing keyword research in coordination with client business objectives to optimise existing content and uncover new opportunities. - Performing backlink analysis to detect toxic link profiles. - Measuring, tracking, reporting, and analysing outreach campaigns.
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icerik.com
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Türkiye
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Advertising Services
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1 - 100 Employee
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Content Strategist
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Jun 2023 - Present
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Dentakay Dental Clinic
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Türkiye
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Hospitals and Health Care
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100 - 200 Employee
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Content Marketing Consultant
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Feb 2023 - Present
- Developing content strategies. - Generating engaging article ideas and topics. - Researching and identifying relevant guest post opportunities. - Editing and proofreading content. - Optimizing underperforming content. - Ensuring content accuracy and compliance with industry standards. - Maintaining a consistent brand voice and style. - Developing content strategies. - Generating engaging article ideas and topics. - Researching and identifying relevant guest post opportunities. - Editing and proofreading content. - Optimizing underperforming content. - Ensuring content accuracy and compliance with industry standards. - Maintaining a consistent brand voice and style.
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Gliese İstanbul
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Advertising Services
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1 - 100 Employee
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Creative Copywriter
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Jul 2021 - Jul 2022
- Developing creative and engaging copy for various marketing/advertising campaigns across multiple platforms, including print, digital, and social media. - Collaborating with the creative team, including motion designers, art directors, and account managers, to ensure that copy aligns with the overall campaign strategy and objectives. - Conducting extensive research on clients' industries, target audiences, and competitors to create compelling and persuasive content that drives brand… Show more - Developing creative and engaging copy for various marketing/advertising campaigns across multiple platforms, including print, digital, and social media. - Collaborating with the creative team, including motion designers, art directors, and account managers, to ensure that copy aligns with the overall campaign strategy and objectives. - Conducting extensive research on clients' industries, target audiences, and competitors to create compelling and persuasive content that drives brand awareness and conversion. - Participating in brainstorming sessions and contributing to the development of creative concepts for our clients' campaigns. - Proofreading and editing copy to ensure accuracy, consistency, and adherence to brand guidelines. - Presenting copy concepts to clients and incorporating their feedback to refine and finalize content. - Staying up-to-date with the latest industry trends and best practices in copywriting and advertising to continuously improve the quality and effectiveness of written content. Brands: Turkish Airlines, Istanbul Airport (İGA), Liv Hospital, Medical Park, Kalyon Holding, AnadoluJet, Greyder, Hizmet İhracatçıları Birliği, Saat&Saat, Jacques Philippe, Cumhurbaşkanlığı Yatırım Ofisi, Fişekhane Brands: Turkish Airlines, Istanbul Airport (İGA), Liv Hospital, Medical Park, Kalyon Holding, AnadoluJet, Greyder, Hizmet İhracatçıları Birliği, Saat&Saat, Jacques Philippe, Cumhurbaşkanlığı Yatırım Ofisi, Fişekhane Show less - Developing creative and engaging copy for various marketing/advertising campaigns across multiple platforms, including print, digital, and social media. - Collaborating with the creative team, including motion designers, art directors, and account managers, to ensure that copy aligns with the overall campaign strategy and objectives. - Conducting extensive research on clients' industries, target audiences, and competitors to create compelling and persuasive content that drives brand… Show more - Developing creative and engaging copy for various marketing/advertising campaigns across multiple platforms, including print, digital, and social media. - Collaborating with the creative team, including motion designers, art directors, and account managers, to ensure that copy aligns with the overall campaign strategy and objectives. - Conducting extensive research on clients' industries, target audiences, and competitors to create compelling and persuasive content that drives brand awareness and conversion. - Participating in brainstorming sessions and contributing to the development of creative concepts for our clients' campaigns. - Proofreading and editing copy to ensure accuracy, consistency, and adherence to brand guidelines. - Presenting copy concepts to clients and incorporating their feedback to refine and finalize content. - Staying up-to-date with the latest industry trends and best practices in copywriting and advertising to continuously improve the quality and effectiveness of written content. Brands: Turkish Airlines, Istanbul Airport (İGA), Liv Hospital, Medical Park, Kalyon Holding, AnadoluJet, Greyder, Hizmet İhracatçıları Birliği, Saat&Saat, Jacques Philippe, Cumhurbaşkanlığı Yatırım Ofisi, Fişekhane Brands: Turkish Airlines, Istanbul Airport (İGA), Liv Hospital, Medical Park, Kalyon Holding, AnadoluJet, Greyder, Hizmet İhracatçıları Birliği, Saat&Saat, Jacques Philippe, Cumhurbaşkanlığı Yatırım Ofisi, Fişekhane Show less
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Writer & Editor & Content Strategist
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Jun 2017 - May 2022
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Konuşarak Öğren
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Türkiye
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E-Learning Providers
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1 - 100 Employee
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Copywriter
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Jan 2021 - Jan 2022
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Teknoblog
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Türkiye
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Technology, Information and Internet
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1 - 100 Employee
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Editor
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Dec 2020 - Jan 2022
- Curating, editing, and publishing engaging technology-related content, ensuring accuracy, relevance, and adherence to the website's style guide and editorial standards. - Conducting thorough research and staying informed on the latest technology trends, products, and industry news to provide insightful and up-to-date content for the website's audience. - Utilizing SEO best practices and keyword research to optimize content for search engines, driving organic traffic and increasing the… Show more - Curating, editing, and publishing engaging technology-related content, ensuring accuracy, relevance, and adherence to the website's style guide and editorial standards. - Conducting thorough research and staying informed on the latest technology trends, products, and industry news to provide insightful and up-to-date content for the website's audience. - Utilizing SEO best practices and keyword research to optimize content for search engines, driving organic traffic and increasing the website's visibility and reach. - Analyzing website performance using analytics tools, identifying areas for improvement, and implementing content strategies to boost user engagement, retention, and overall site performance. - Ensuring compliance with copyright laws, ethical guidelines, and other relevant regulations, maintaining the website's reputation for integrity and credibility in the technology community. Show less - Curating, editing, and publishing engaging technology-related content, ensuring accuracy, relevance, and adherence to the website's style guide and editorial standards. - Conducting thorough research and staying informed on the latest technology trends, products, and industry news to provide insightful and up-to-date content for the website's audience. - Utilizing SEO best practices and keyword research to optimize content for search engines, driving organic traffic and increasing the… Show more - Curating, editing, and publishing engaging technology-related content, ensuring accuracy, relevance, and adherence to the website's style guide and editorial standards. - Conducting thorough research and staying informed on the latest technology trends, products, and industry news to provide insightful and up-to-date content for the website's audience. - Utilizing SEO best practices and keyword research to optimize content for search engines, driving organic traffic and increasing the website's visibility and reach. - Analyzing website performance using analytics tools, identifying areas for improvement, and implementing content strategies to boost user engagement, retention, and overall site performance. - Ensuring compliance with copyright laws, ethical guidelines, and other relevant regulations, maintaining the website's reputation for integrity and credibility in the technology community. Show less
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ACW İstanbul Reklam Hizmetleri
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Türkiye
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Advertising Services
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1 - 100 Employee
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Creative Copywriter & Content Editor
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Feb 2021 - Oct 2021
- Writing engaging and persuasive copy for various advertising campaigns, including print, digital, and social media. - Implementing on-page and off-page SEO strategies to improve search engine rankings, increase organic traffic, and drive conversions for clients' websites. - Conducting comprehensive keyword research and analysis to identify high-performing keywords and optimize copy for improved search engine visibility. - Collaborating with motion designers, art directors, and 3D… Show more - Writing engaging and persuasive copy for various advertising campaigns, including print, digital, and social media. - Implementing on-page and off-page SEO strategies to improve search engine rankings, increase organic traffic, and drive conversions for clients' websites. - Conducting comprehensive keyword research and analysis to identify high-performing keywords and optimize copy for improved search engine visibility. - Collaborating with motion designers, art directors, and 3D artists to develop cohesive and visually appealing advertising materials that effectively convey the intended message and resonate with the target audience. - Assisting in the development of content strategies, including editorial calendars and distribution plans, to ensure consistent messaging and maximum reach across all channels. - Reviewing and editing content for grammar, punctuation, and style, ensuring adherence to client guidelines and industry best practices. - Presenting copy concepts and campaign ideas to clients, addressing feedback, and making necessary revisions to ensure client satisfaction. - Monitoring and analyzing campaign performance using analytics tools, providing recommendations for optimizing content and improving overall effectiveness. - Managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines to ensure timely delivery of high-quality advertising materials. - Researching and staying updated on copywriting, content editing, and SEO best practices, applying new techniques and insights to enhance campaign performance. Brands: Titiz Plastik, EMS Yapı, Brand Vadi İstanbul, HSA Enerji, Gastroinox, Develi 1912, TLY Group, İTS, Apresan, Stayso Hotels, Karaca Show less - Writing engaging and persuasive copy for various advertising campaigns, including print, digital, and social media. - Implementing on-page and off-page SEO strategies to improve search engine rankings, increase organic traffic, and drive conversions for clients' websites. - Conducting comprehensive keyword research and analysis to identify high-performing keywords and optimize copy for improved search engine visibility. - Collaborating with motion designers, art directors, and 3D… Show more - Writing engaging and persuasive copy for various advertising campaigns, including print, digital, and social media. - Implementing on-page and off-page SEO strategies to improve search engine rankings, increase organic traffic, and drive conversions for clients' websites. - Conducting comprehensive keyword research and analysis to identify high-performing keywords and optimize copy for improved search engine visibility. - Collaborating with motion designers, art directors, and 3D artists to develop cohesive and visually appealing advertising materials that effectively convey the intended message and resonate with the target audience. - Assisting in the development of content strategies, including editorial calendars and distribution plans, to ensure consistent messaging and maximum reach across all channels. - Reviewing and editing content for grammar, punctuation, and style, ensuring adherence to client guidelines and industry best practices. - Presenting copy concepts and campaign ideas to clients, addressing feedback, and making necessary revisions to ensure client satisfaction. - Monitoring and analyzing campaign performance using analytics tools, providing recommendations for optimizing content and improving overall effectiveness. - Managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines to ensure timely delivery of high-quality advertising materials. - Researching and staying updated on copywriting, content editing, and SEO best practices, applying new techniques and insights to enhance campaign performance. Brands: Titiz Plastik, EMS Yapı, Brand Vadi İstanbul, HSA Enerji, Gastroinox, Develi 1912, TLY Group, İTS, Apresan, Stayso Hotels, Karaca Show less
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MooF Digital Agency
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Türkiye
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Advertising Services
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1 - 100 Employee
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Copywriter
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Dec 2020 - Apr 2021
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BAMBU Gönüllü Eğitim Platformu
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Türkiye
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Education Administration Programs
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1 - 100 Employee
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Editor
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Aug 2019 - Mar 2021
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AIESEC in Turkey
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Türkiye
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Non-profit Organizations
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400 - 500 Employee
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Business Development
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Jan 2020 - Mar 2020
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