Onur Ozcan

Content Strategist at Zeo
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Contact Information
us****@****om
(386) 825-5501
Location
Istanbul, TR
Languages
  • English Full professional proficiency
  • Russian Limited working proficiency
  • Turkish Native or bilingual proficiency

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Credentials

  • Inbound Marketing
    HubSpot
    Dec, 2022
    - Nov, 2024
  • SaaS Marketing
    Udemy
    Dec, 2022
    - Nov, 2024
  • Content Strategy and Planning in B2B Marketing
    Udemy
    Nov, 2022
    - Nov, 2024
  • Accessible UX Writing
    Udemy
    Oct, 2022
    - Nov, 2024
  • Advanced Content Marketing
    Semrush
    Oct, 2022
    - Nov, 2024
  • Content Strategy
    Coursera
    Oct, 2022
    - Nov, 2024
  • The Strategy of Content Marketing
    Coursera
    Oct, 2022
    - Nov, 2024
  • UX Writing
    Udemy
    Oct, 2022
    - Nov, 2024
  • UX Writing in Practice
    Udemy
    Oct, 2022
    - Nov, 2024
  • Search Engine Optimization
    BTK Akademi
    Sep, 2022
    - Nov, 2024
  • Advanced Facebook & Instagram Marketing
    Udemy
    Apr, 2022
    - Nov, 2024
  • Content Marketing
    HubSpot Academy
    Apr, 2022
    - Nov, 2024
  • Content Marketing Fundamentals
    Semrush
    Apr, 2022
    - Nov, 2024
  • Content-Led SEO
    Semrush
    Apr, 2022
    - Nov, 2024
  • Copywriting That Sells
    Udemy
    Apr, 2022
    - Nov, 2024
  • Digital Content Creator
    icerikbulutu.com
    Apr, 2022
    - Nov, 2024
  • E-Mail Marketing
    HubSpot Academy
    Apr, 2022
    - Nov, 2024
  • Facebook & Instagram Marketing
    Udemy
    Apr, 2022
    - Nov, 2024
  • SEO Toolkit
    Semrush
    Apr, 2022
    - Nov, 2024
  • Social Media Marketing
    HubSpot Academy
    Apr, 2022
    - Nov, 2024
  • Advertising
    Boğaziçi Üniversitesi İşletme ve Ekonomi Kulübü
    Mar, 2022
    - Nov, 2024
  • Marketing
    Turkcell
    Jun, 2021
    - Nov, 2024
  • Copywriting
    Workshopers
    Feb, 2021
    - Nov, 2024
  • Fundamentals of Digital Marketing
    Google
    Jan, 2021
    - Nov, 2024
  • The A to Z of SEO
    Udemy
    Jan, 2021
    - Nov, 2024
  • Business Writing
    İstanbul İşletme Enstitüsü
    Jan, 2020
    - Nov, 2024
  • Customer Service: Handling Abusive Customers
    LinkedIn
    Dec, 2019
    - Nov, 2024
  • Effective Speaking
    İstanbul İşletme Enstitüsü
    Dec, 2019
    - Nov, 2024
  • Persuasion Techniques
    İstanbul İşletme Enstitüsü
    Dec, 2019
    - Nov, 2024
  • Postmodern Leadership
    İstanbul İşletme Enstitüsü
    Dec, 2019
    - Nov, 2024
  • Volunteer Academy
    İstanbul Üniversitesi
    Dec, 2019
    - Nov, 2024
  • Digital Marketing
    İstanbul İşletme Enstitüsü
    Jul, 2019
    - Nov, 2024
  • Microsoft Excel
    İstanbul İşletme Enstitüsü
    Jul, 2019
    - Nov, 2024
  • Public Relations
    İstanbul İşletme Enstitüsü
    Jul, 2019
    - Nov, 2024
  • Content Editor
    İstanbul İşletme Enstitüsü
    Jun, 2019
    - Nov, 2024
  • English C1-C2
    İstanbul İşletme Enstitüsü
    Jun, 2019
    - Nov, 2024
  • SEO (Search Engine Optimization)
    İstanbul İşletme Enstitüsü
    Jun, 2019
    - Nov, 2024
  • Türk-Rus Türkologlar Çalıştayı
    Istanbul University
    Jan, 2019
    - Nov, 2024

Experience

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Content Strategist
      • Jun 2023 - Present

    • Outreach & Content Specialist
      • Jun 2022 - Present

      - Managing all link building initiatives of clients' projects. - Establishing a mutual relation between bloggers and brands. - Handling end to end communication with bloggers, website owners, and webmasters for successful link building campaigns. - Performing content marketing research and creating actionable, creative ideas which will become link magnets. - Performing market research and blogger outreach to expand link building channels. - Creating -and helping outsourced… Show more - Managing all link building initiatives of clients' projects. - Establishing a mutual relation between bloggers and brands. - Handling end to end communication with bloggers, website owners, and webmasters for successful link building campaigns. - Performing content marketing research and creating actionable, creative ideas which will become link magnets. - Performing market research and blogger outreach to expand link building channels. - Creating -and helping outsourced writers to create- engaging content with the focus to build valuable links. - Preparing content briefs for 3rd party contributors. - Performing keyword research in coordination with client business objectives to optimise existing content and uncover new opportunities. - Performing backlink analysis to detect toxic link profiles. - Measuring, tracking, reporting, and analysing outreach campaigns.

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Content Strategist
      • Jun 2023 - Present

    • Türkiye
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Content Marketing Consultant
      • Feb 2023 - Present

      - Developing content strategies. - Generating engaging article ideas and topics. - Researching and identifying relevant guest post opportunities. - Editing and proofreading content. - Optimizing underperforming content. - Ensuring content accuracy and compliance with industry standards. - Maintaining a consistent brand voice and style. - Developing content strategies. - Generating engaging article ideas and topics. - Researching and identifying relevant guest post opportunities. - Editing and proofreading content. - Optimizing underperforming content. - Ensuring content accuracy and compliance with industry standards. - Maintaining a consistent brand voice and style.

    • Advertising Services
    • 1 - 100 Employee
    • Creative Copywriter
      • Jul 2021 - Jul 2022

      - Developing creative and engaging copy for various marketing/advertising campaigns across multiple platforms, including print, digital, and social media. - Collaborating with the creative team, including motion designers, art directors, and account managers, to ensure that copy aligns with the overall campaign strategy and objectives. - Conducting extensive research on clients' industries, target audiences, and competitors to create compelling and persuasive content that drives brand… Show more - Developing creative and engaging copy for various marketing/advertising campaigns across multiple platforms, including print, digital, and social media. - Collaborating with the creative team, including motion designers, art directors, and account managers, to ensure that copy aligns with the overall campaign strategy and objectives. - Conducting extensive research on clients' industries, target audiences, and competitors to create compelling and persuasive content that drives brand awareness and conversion. - Participating in brainstorming sessions and contributing to the development of creative concepts for our clients' campaigns. - Proofreading and editing copy to ensure accuracy, consistency, and adherence to brand guidelines. - Presenting copy concepts to clients and incorporating their feedback to refine and finalize content. - Staying up-to-date with the latest industry trends and best practices in copywriting and advertising to continuously improve the quality and effectiveness of written content. Brands: Turkish Airlines, Istanbul Airport (İGA), Liv Hospital, Medical Park, Kalyon Holding, AnadoluJet, Greyder, Hizmet İhracatçıları Birliği, Saat&Saat, Jacques Philippe, Cumhurbaşkanlığı Yatırım Ofisi, Fişekhane Brands: Turkish Airlines, Istanbul Airport (İGA), Liv Hospital, Medical Park, Kalyon Holding, AnadoluJet, Greyder, Hizmet İhracatçıları Birliği, Saat&Saat, Jacques Philippe, Cumhurbaşkanlığı Yatırım Ofisi, Fişekhane Show less - Developing creative and engaging copy for various marketing/advertising campaigns across multiple platforms, including print, digital, and social media. - Collaborating with the creative team, including motion designers, art directors, and account managers, to ensure that copy aligns with the overall campaign strategy and objectives. - Conducting extensive research on clients' industries, target audiences, and competitors to create compelling and persuasive content that drives brand… Show more - Developing creative and engaging copy for various marketing/advertising campaigns across multiple platforms, including print, digital, and social media. - Collaborating with the creative team, including motion designers, art directors, and account managers, to ensure that copy aligns with the overall campaign strategy and objectives. - Conducting extensive research on clients' industries, target audiences, and competitors to create compelling and persuasive content that drives brand awareness and conversion. - Participating in brainstorming sessions and contributing to the development of creative concepts for our clients' campaigns. - Proofreading and editing copy to ensure accuracy, consistency, and adherence to brand guidelines. - Presenting copy concepts to clients and incorporating their feedback to refine and finalize content. - Staying up-to-date with the latest industry trends and best practices in copywriting and advertising to continuously improve the quality and effectiveness of written content. Brands: Turkish Airlines, Istanbul Airport (İGA), Liv Hospital, Medical Park, Kalyon Holding, AnadoluJet, Greyder, Hizmet İhracatçıları Birliği, Saat&Saat, Jacques Philippe, Cumhurbaşkanlığı Yatırım Ofisi, Fişekhane Brands: Turkish Airlines, Istanbul Airport (İGA), Liv Hospital, Medical Park, Kalyon Holding, AnadoluJet, Greyder, Hizmet İhracatçıları Birliği, Saat&Saat, Jacques Philippe, Cumhurbaşkanlığı Yatırım Ofisi, Fişekhane Show less

    • Writer & Editor & Content Strategist
      • Jun 2017 - May 2022

    • Türkiye
    • E-Learning Providers
    • 1 - 100 Employee
    • Copywriter
      • Jan 2021 - Jan 2022

    • Türkiye
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Editor
      • Dec 2020 - Jan 2022

      - Curating, editing, and publishing engaging technology-related content, ensuring accuracy, relevance, and adherence to the website's style guide and editorial standards. - Conducting thorough research and staying informed on the latest technology trends, products, and industry news to provide insightful and up-to-date content for the website's audience. - Utilizing SEO best practices and keyword research to optimize content for search engines, driving organic traffic and increasing the… Show more - Curating, editing, and publishing engaging technology-related content, ensuring accuracy, relevance, and adherence to the website's style guide and editorial standards. - Conducting thorough research and staying informed on the latest technology trends, products, and industry news to provide insightful and up-to-date content for the website's audience. - Utilizing SEO best practices and keyword research to optimize content for search engines, driving organic traffic and increasing the website's visibility and reach. - Analyzing website performance using analytics tools, identifying areas for improvement, and implementing content strategies to boost user engagement, retention, and overall site performance. - Ensuring compliance with copyright laws, ethical guidelines, and other relevant regulations, maintaining the website's reputation for integrity and credibility in the technology community. Show less - Curating, editing, and publishing engaging technology-related content, ensuring accuracy, relevance, and adherence to the website's style guide and editorial standards. - Conducting thorough research and staying informed on the latest technology trends, products, and industry news to provide insightful and up-to-date content for the website's audience. - Utilizing SEO best practices and keyword research to optimize content for search engines, driving organic traffic and increasing the… Show more - Curating, editing, and publishing engaging technology-related content, ensuring accuracy, relevance, and adherence to the website's style guide and editorial standards. - Conducting thorough research and staying informed on the latest technology trends, products, and industry news to provide insightful and up-to-date content for the website's audience. - Utilizing SEO best practices and keyword research to optimize content for search engines, driving organic traffic and increasing the website's visibility and reach. - Analyzing website performance using analytics tools, identifying areas for improvement, and implementing content strategies to boost user engagement, retention, and overall site performance. - Ensuring compliance with copyright laws, ethical guidelines, and other relevant regulations, maintaining the website's reputation for integrity and credibility in the technology community. Show less

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Creative Copywriter & Content Editor
      • Feb 2021 - Oct 2021

      - Writing engaging and persuasive copy for various advertising campaigns, including print, digital, and social media. - Implementing on-page and off-page SEO strategies to improve search engine rankings, increase organic traffic, and drive conversions for clients' websites. - Conducting comprehensive keyword research and analysis to identify high-performing keywords and optimize copy for improved search engine visibility. - Collaborating with motion designers, art directors, and 3D… Show more - Writing engaging and persuasive copy for various advertising campaigns, including print, digital, and social media. - Implementing on-page and off-page SEO strategies to improve search engine rankings, increase organic traffic, and drive conversions for clients' websites. - Conducting comprehensive keyword research and analysis to identify high-performing keywords and optimize copy for improved search engine visibility. - Collaborating with motion designers, art directors, and 3D artists to develop cohesive and visually appealing advertising materials that effectively convey the intended message and resonate with the target audience. - Assisting in the development of content strategies, including editorial calendars and distribution plans, to ensure consistent messaging and maximum reach across all channels. - Reviewing and editing content for grammar, punctuation, and style, ensuring adherence to client guidelines and industry best practices. - Presenting copy concepts and campaign ideas to clients, addressing feedback, and making necessary revisions to ensure client satisfaction. - Monitoring and analyzing campaign performance using analytics tools, providing recommendations for optimizing content and improving overall effectiveness. - Managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines to ensure timely delivery of high-quality advertising materials. - Researching and staying updated on copywriting, content editing, and SEO best practices, applying new techniques and insights to enhance campaign performance. Brands: Titiz Plastik, EMS Yapı, Brand Vadi İstanbul, HSA Enerji, Gastroinox, Develi 1912, TLY Group, İTS, Apresan, Stayso Hotels, Karaca Show less - Writing engaging and persuasive copy for various advertising campaigns, including print, digital, and social media. - Implementing on-page and off-page SEO strategies to improve search engine rankings, increase organic traffic, and drive conversions for clients' websites. - Conducting comprehensive keyword research and analysis to identify high-performing keywords and optimize copy for improved search engine visibility. - Collaborating with motion designers, art directors, and 3D… Show more - Writing engaging and persuasive copy for various advertising campaigns, including print, digital, and social media. - Implementing on-page and off-page SEO strategies to improve search engine rankings, increase organic traffic, and drive conversions for clients' websites. - Conducting comprehensive keyword research and analysis to identify high-performing keywords and optimize copy for improved search engine visibility. - Collaborating with motion designers, art directors, and 3D artists to develop cohesive and visually appealing advertising materials that effectively convey the intended message and resonate with the target audience. - Assisting in the development of content strategies, including editorial calendars and distribution plans, to ensure consistent messaging and maximum reach across all channels. - Reviewing and editing content for grammar, punctuation, and style, ensuring adherence to client guidelines and industry best practices. - Presenting copy concepts and campaign ideas to clients, addressing feedback, and making necessary revisions to ensure client satisfaction. - Monitoring and analyzing campaign performance using analytics tools, providing recommendations for optimizing content and improving overall effectiveness. - Managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines to ensure timely delivery of high-quality advertising materials. - Researching and staying updated on copywriting, content editing, and SEO best practices, applying new techniques and insights to enhance campaign performance. Brands: Titiz Plastik, EMS Yapı, Brand Vadi İstanbul, HSA Enerji, Gastroinox, Develi 1912, TLY Group, İTS, Apresan, Stayso Hotels, Karaca Show less

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Copywriter
      • Dec 2020 - Apr 2021

    • Türkiye
    • Education Administration Programs
    • 1 - 100 Employee
    • Editor
      • Aug 2019 - Mar 2021

    • Türkiye
    • Non-profit Organizations
    • 400 - 500 Employee
    • Business Development
      • Jan 2020 - Mar 2020

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