Experience

Relay Foods

• United States
• Retail
• 1 - 100 Employee

• Director, Marketing & Merchandising

  • Mar 2009 - Present

  Direct online and offline marketing and merchandising for RelayFoods.com, an online marketplace and delivery service comprised of over 50 Charlottesville-area stores and local farms offering a wide array of groceries, produce, and prepared foods.



Virginia's Bounty Local Food

• Founder

  • Nov 2008 - Mar 2009

  Business cooperative of Charlottesville-area farms providing locally-produced meat, cheese, and produce to online shoppers, via virginiasbounty.com. Merged with Retail Relay.



Landscope America

• Marketing Consultant

  • Aug 2008 - Mar 2009

  LandScope America -- a collaborative project of NatureServe and the National Geographic Society -- is a new online resource for the land-protection community and the public. By bringing together maps, data, photos, and stories about America’s natural places and open spaces, our goal is to inform and inspire conservation of our lands and waters.



Life Technologies

• United States
• Biotechnology Research
• 700 & Above Employee

• Marketing Consultant

  • Aug 2008 - Dec 2008

  Tactical and strategic direction in Discovery Assays & Services (DAS)



MilliporeSigma

• United States
• Biotechnology Research
• 700 & Above Employee

• Program Manager & Supervisor, Online Marketing

  • Jul 2006 - Dec 2007

  In association with Integrated Project Management (IPM) personnel, oversaw chartering, planning, and implementation of new Millipore.com. Project composed of nine sub-projects, including integration of Serologicals product catalog databases, implementation of new search engine, content overhaul within existing CMS, Quality Assurance testing, and implementation of a new Brand into a wholly renovated UI design. As PRogram Manager, facilitated communications among project leads to ensure delivery… Show more In association with Integrated Project Management (IPM) personnel, oversaw chartering, planning, and implementation of new Millipore.com. Project composed of nine sub-projects, including integration of Serologicals product catalog databases, implementation of new search engine, content overhaul within existing CMS, Quality Assurance testing, and implementation of a new Brand into a wholly renovated UI design. As PRogram Manager, facilitated communications among project leads to ensure delivery of dependencies. Created and implemented weekly communications and daily scrum meetings for project Steering Committee. Retained as Supervisor, Online Marketing for Serologicals Web properties. Supervised and implemented Millipore brand website designs for 11 Web Serologicals properties for integrated launch. Oversight of full integration of Web properties, email marketing and list management, search engine optimization (SEO), and Internet advertising design and tracking. Show less



Upstate.com, Chemicon.com, Celliancecorp.com, Serologicals,com, Corp.

• Supervisor, Online Marketing

  • Mar 2002 - Jul 2006

  Positioned and drove sales for Upstate, a Charlottesville biotech firm specializing in antibody sales to Biopharma and University labs. Deployed consistent online brand strategy across website design, email marketing, SEO, Google Adwords, and banner advertising design and tracking. Upstate began with a market capitalization of $6M. It sold to Serologicals, Corp. for $104M, in 2005. Retained as online point-man applying Upstate principles to four Serologicals brands. After a year, Serologicals… Show more Positioned and drove sales for Upstate, a Charlottesville biotech firm specializing in antibody sales to Biopharma and University labs. Deployed consistent online brand strategy across website design, email marketing, SEO, Google Adwords, and banner advertising design and tracking. Upstate began with a market capitalization of $6M. It sold to Serologicals, Corp. for $104M, in 2005. Retained as online point-man applying Upstate principles to four Serologicals brands. After a year, Serologicals, Corp. was sold to Millipore for $1.4B. Supervised online marketing team of two graphics and web professionals. Show less



MuseumCompany.com, SmithsonianStore.com, AMNH.org

• Business Development and Marketing Manager

  • Mar 2000 - Mar 2002

  Extended major media reach through initiating, negotiating, and implementing business relationships with Internet affinity group Websites. Secured 12 signed contracts that generated over $200,000 in revenue for FY2001. Created graphics, links, and copy that resulted in over $400,000 in revenue in FY 2001. Implemented Affiliate program for MuseumCompany.com and SmithsonianStore.com. FY2001 affiliate sales were more than $477,000 for MuseumCompany.com and SmithsonianStore.com.



Value America, Inc., Charlottesville, VA

• Marketing Manager

  • Mar 1997 - Mar 2000

  Developed marketing strategy and creative content in HTML and text-based Electronic Direct Mail, Electronic Magazines, Flash presentations, Landing pages, Jump pages. Supervised 5 member team of Graphics and Multimedia specialists and writers. For a review of my work during this period, please access this link: http://tcorcoran.www4.50megs.com/index.htm.