Angela Byrne
US Director of Business Strategy at Cognito- Claim this Profile
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Bio
Thomas Galbraith
Since our firm first engaged Cognito, Angela has been an incredible champion of our company and performed beyond our already high expectations. She is a pleasure to work with and I have no hesitation in recommending her for any Public Relations endeavors.
Alistair Young
In working with Angela and the wider Cognito team on the PR contract for 7city, I found her to exude professionalism and integrity in her role. Moreover, she has a personable nature and is very well-organized and disciplined with getting tasks done. She contributed ideas in meetings and was extremely responsive to anything asked of her. Angela was a great addition to the Cognito team!
Thomas Galbraith
Since our firm first engaged Cognito, Angela has been an incredible champion of our company and performed beyond our already high expectations. She is a pleasure to work with and I have no hesitation in recommending her for any Public Relations endeavors.
Alistair Young
In working with Angela and the wider Cognito team on the PR contract for 7city, I found her to exude professionalism and integrity in her role. Moreover, she has a personable nature and is very well-organized and disciplined with getting tasks done. She contributed ideas in meetings and was extremely responsive to anything asked of her. Angela was a great addition to the Cognito team!
Thomas Galbraith
Since our firm first engaged Cognito, Angela has been an incredible champion of our company and performed beyond our already high expectations. She is a pleasure to work with and I have no hesitation in recommending her for any Public Relations endeavors.
Alistair Young
In working with Angela and the wider Cognito team on the PR contract for 7city, I found her to exude professionalism and integrity in her role. Moreover, she has a personable nature and is very well-organized and disciplined with getting tasks done. She contributed ideas in meetings and was extremely responsive to anything asked of her. Angela was a great addition to the Cognito team!
Thomas Galbraith
Since our firm first engaged Cognito, Angela has been an incredible champion of our company and performed beyond our already high expectations. She is a pleasure to work with and I have no hesitation in recommending her for any Public Relations endeavors.
Alistair Young
In working with Angela and the wider Cognito team on the PR contract for 7city, I found her to exude professionalism and integrity in her role. Moreover, she has a personable nature and is very well-organized and disciplined with getting tasks done. She contributed ideas in meetings and was extremely responsive to anything asked of her. Angela was a great addition to the Cognito team!
Credentials
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Series 7 Trained
7 City's Training Program - Winter 2010
Experience
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Cognito
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United Kingdom
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Public Relations and Communications Services
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100 - 200 Employee
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US Director of Business Strategy
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Nov 2022 - Present
Cognito is an independent global communications agency helping clients manage reputation, handle threats, and build value in complex and competitive markets. As Dir. of Business Strategy, my primarily focus is helping clients act confidently in exploring new channels, stories and opportunities - as well as to expand Cognito’s brand presence in the US. Will be responsible for creating feasible and profitable long-term goals for both Cognito and our client base - along with providing employee training and seminars on how to grow their personal brands with clients.
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American Cancer Society
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United States
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Non-profit Organizations
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700 & Above Employee
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Ambassador
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Dec 2010 - Present
Currently sitting on the board for the annual American Cancer Society Financial Services Cares Gala. The event committee is comprised of leaders at the CEO, CFO, COO and Managing Director levels of major NYC companies – most of which are financial industry based. They are invested in the fight against cancer and are equally enthusiastic about promoting the programs and services the American Cancer Society provides. • Provide communication oversight and strategic fundraising efforts for multiple organizations within the ACS to help drive program expansions – specifically the annual Financial Services Cares Gala, CEOs Against Cancer and Dance Against Cancer. • Sustaining relationships and applied influence across a variety of stakeholders for continued success in networking + fundraising. • Teaching fellow board members how to build their reputations with compelling content and persuasive communications – something they have not had exposure to during their financial services careers. • Have managed complex communication campaigns, requiring that they be realized and prioritized. This includes crisis management and journalist discrepancies. • Continued personal education and development of service learning, nonprofit governance, and fundraising. • Had unique experience with new ways to reach targeted audiences during the pandemic. • Recently awarded in Atlanta, GA for being a Million Dollar Gala Elite, a Sponsorship Elite, and receiving the ‘Achievement of 2019 Revenue Goal’ award through volunteer efforts and network.
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Founder
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Jan 2007 - Present
I started my resume business while in Graduate School. Below are some specific details on my work: • Provide quality and timely communication services; take a pro-active role in ensuring the delivery of desired services, offer competitive rates and create incentives to keep my clients. • Accomplished at writing and designing specialized resumes, as well as cover letters and professional portfolios. Work is designed specifically to make clients standout. • Accountable to brand my own company and services through social media and self-promotion.
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TPP Healthcare
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Financial Services
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1 - 100 Employee
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Director of Corporate Communications - 公共关系
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Jul 2016 - Dec 2018
TPP Healthcare was a cross-border firm focused on biomedical deal-flow for the Chinese healthcare industry. Firm padlocked due to pandemic. • Joined to communicate the bridge that connects strong North American and European healthcare and life sciences companies with Chinese investment, manufacturing, and distribution groups. • Served as a key input to the CEO and senior management team, assisting in facilitating effective decision-making and a complete rebrand launch in 2017. • Had full access to all marketing and communication campaigns. Directly hired all external agencies towards website and public relations needs. • Streamlined activities and communication budget within the organization based on the prioritization of the C-Suite team. Always jumped in to move things forward when necessary.
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Cognito
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United Kingdom
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Public Relations and Communications Services
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100 - 200 Employee
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Manager (Promoted)
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Sep 2010 - Feb 2014
At Cognito, I enjoyed full-service work towards clients to increase their visibility and manage their reputations. Was innovative, resourceful, and efficient.Some highlights:• Through PR skillset and success – and Cognito client nominations – was awarded PR Daily’s Public Relations Rookie-of-the-Year in Washington DC.• Main communications consultant for client portfolio – consisting of institutional buyside and sell-side, as well as financial technology providers and parent companies.• Developed and disseminated company messaging, wrote long-term and short-term communications strategies, hosted executive level media training workshops, insured client / journalist relationships, etc.• Managed junior team on development and execution of measurable 12-month communications plans, placement in top tier and trade media, and creation of thought leadership pieces that directly resulted in business leads for our clients. Focus was always on the bottom line for clients as well as client retention for Cognito.
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Senior Account Executive
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Sep 2010 - Apr 2011
Main roles included updating press lists, coverage clipping and circulation, reporting and other account administration. Also researched journalists and pitch ideas with a big play in Cognito's social media outreach.
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GDS Group
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United Kingdom
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Events Services
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700 & Above Employee
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International Media Sales Executive
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Aug 2009 - Jun 2010
While at GDS, I specialized in industrial and business management journals for the world's most exciting markets: Asia Pacific, CIS, China , Eastern Europe and North America. On top of that, I worked to combine the editorial impact of our printed publications with the real-time benefits of the internet to produce superb online B2B magazines for selected industries. While at GDS, I specialized in industrial and business management journals for the world's most exciting markets: Asia Pacific, CIS, China , Eastern Europe and North America. On top of that, I worked to combine the editorial impact of our printed publications with the real-time benefits of the internet to produce superb online B2B magazines for selected industries.
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Eastern Illinois University
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United States
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Higher Education
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700 & Above Employee
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PR/Marketing & Staff Manager
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Jan 2005 - May 2009
I worked within the Marketing Department for Eastern athletics for a total of 4.5 years. The 2.5 year internship had turned into my 2 year graduate assistantship. Some of my duties included (but were not limited to): Responsible for game day recognitions, 10-12 interns under my management per semester, half-time promotions, major athletic fundraisers (+1,000,000), corporate sponsors and many other areas concerning both marketing and event planning. I worked within the Marketing Department for Eastern athletics for a total of 4.5 years. The 2.5 year internship had turned into my 2 year graduate assistantship. Some of my duties included (but were not limited to): Responsible for game day recognitions, 10-12 interns under my management per semester, half-time promotions, major athletic fundraisers (+1,000,000), corporate sponsors and many other areas concerning both marketing and event planning.
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FleishmanHillard
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United States
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Public Relations and Communications Services
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700 & Above Employee
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PR: Corporate Issue & Finance Paid Intern
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May 2008 - Aug 2008
I was a paid Fleishman-Hillard summer intern at the global PR firm headquarters. Some of my duties included (but were not limited to): Assisted with research, development and editing of daily client reports; Active in the launch of AT&T's IPhone 3G, Monitored daily media outlets and blogs for clients such as AT&T, UPS and Kodak; Drafted and edited media advisories, pitch letters, backgrounders and fact sheets; Placed news stories for companies such as: Papa John’s, Enterprise Rent-A-Car and the St. Louis Cardinals; Built multiple media lists for campaign pitches regarding several Fortune 500 companies as well as local St. Louis non-profit organizations.
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PR: Paid Intern at Lake Land Community College
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May 2006 - Aug 2006
I was a paid Lake Land Community College summer intern within the Public Relations Department. Some of my multiple responsibilities included writing & editing daily press releases, script writing, planning press conferences and corporate receptions. I was a paid Lake Land Community College summer intern within the Public Relations Department. Some of my multiple responsibilities included writing & editing daily press releases, script writing, planning press conferences and corporate receptions.
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Education
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2007 - 2009
Eastern Illinois University
Graduate, Corporate Communications -
2003 - 2009
Eastern Illinois University
Masters, Corporate Communications -
1999 - 2003
High School
Community
