Experience

Arteza

• United States
• Retail Art Supplies
• 1 - 100 Employee

• Senior Creative Director | Product Innovation & Packaging Production

  • Aug 2020 - Present

• Creative Director | Marketing & Brand Design

  • Mar 2020 - Aug 2020

  • Led and directed a team of 50+ designers, videographers, photographers, copywriters, and coordinators, while overseeing all Marketing & Brand creative output and ensuring consistency in the identity across all internal and external touchpoints, including; website, e-commerce, social, email, print collateral, crafted content, client presentations, etc...• Conceptualized and oversaw the production of integrated 360° campaigns focused on engagement & new customer acquisition.• Increased overall creative studio output by +45% Q/Q by implementing new processes, tools, and clear direction.• Efforts have helped contribute to the company exceeding 2020 growth targets by an additional +20%. Show less



Crafter's Companion USA

• United States
• Retail Art Supplies
• 1 - 100 Employee

• Director of Global Brand Development | Creative Lead

  • Aug 2015 - Mar 2020

  • Led and directed a team for brand development for England's top crafting supplier as they expanded into the US Market.• Developed guidelines and standards for all company brands including identity systems, style guides, packaging, and catalogs. • Established brand strategy, guidelines, and vision for new category brands, including Gemini crafting brand which became a category leader and now accounts for $20M+ of the company's business. • Refreshed and refocused the direction for the company's core art line brand, Spectrum Noir while also conceptualizing and driving new product innovations which received in-line placement in all Michaels, Joann, and Hobby Lobby stores, generating approximately $30M+ worth of additional annual revenue across all channels. • Worked cross-functionally with internal departments to develop optimal solutions toward driving growth through new product concepts, client presentations, retail planograms, and merchandising solutions. • Contributions were critical in growing existing accounts and securing new accounts such as Walmart (Canada), Michaels & AC-Moore. Creative and branding efforts over the course of 4+ years contributed to company growth of +200% (25M+). Show less



Pulsar Eco Products LLC

• United States
• Wholesale
• 1 - 100 Employee

• Creative Director | Product Development & Brand Design

  • Oct 2013 - Aug 2015

  • Managed and directed all phases of Branding, Product Development, and Marketing for a product company based in Cleveland, Ohio. • Collaborated daily with other teams to foster and develop new and existing client relationships through innovative product pitches/presentations. Directly pitched product concepts and innovations to Retailers alongside the Sales team. • Elevated the studio output through strong direction and mentoring to consistently deliver trend-driven output. Efforts towards a brand relaunch of the company's core product line resulted in renewed commitments from key clients, protecting 40% of the company's revenue. • Pitches for new concepts and product lines led to company growth of +200% ($8+M) in less than 2 years, through expanding presence in existing channels and success with new product categories in untapped Value/Dollar Store channels. Show less



Primary Colors Corp

• United States
• Food & Beverages
• 1 - 100 Employee

• Creative Design Manager | Production, Sourcing & Sales

  • Dec 2011 - Oct 2012

  • Managed the creative department and project workflow for a startup candy & stationery products company. Successfully drove all internal elements of production, from concept to completion while also communicating directly with manufacturing suppliers to assure quality standards were met. • Efforts helped secure brand placement nationwide at Walmart stores, which helped the owners sell the company to investors. • Managed the creative department and project workflow for a startup candy & stationery products company. Successfully drove all internal elements of production, from concept to completion while also communicating directly with manufacturing suppliers to assure quality standards were met. • Efforts helped secure brand placement nationwide at Walmart stores, which helped the owners sell the company to investors.



American Greetings

• United States
• Manufacturing
• 700 & Above Employee

• Senior Digital / Interactive Designer | UI/UX

  • Nov 2008 - Sep 2011

  • Headed digital design ideation, development, and execution for UI, apps, and all digital marketing for various company brands.• Reported directly to Brand VP while collaborating with the brand manager, marketing team, and web developers to establish and maintain brand standards, visual integrity, and consistency of the user experience.• Managed all creative workflow for the brand including art-directing colleagues and outside creative resources while organizing multiple projects and meeting aggressive deadlines.• Conceptualized, researched, and pitched a successful product opportunity that leveraged UGC from the company’s online photo hosting community to be used on the core products. The project resulted in multiple new greeting card lines exclusively for Target stores and also helped spike brand awareness/excitement for the photography website, which was ultimately sold. Show less

• Digital Marketing & Interactive Designer | Outbound Licensing Private Brands

  • Oct 2007 - Nov 2008

  • Designed digital content and UI for web, apps, games, and digital marketing for all brands, while contributing to the maintenance and ongoing improvements of the core department website, AGKidzone.com.• Team lead and creative director for the Strawberry Shortcake brand. Project lead and creative director of digital content development for Madballs.com brand relaunch.• Conceptualized and pitched new outbound intellectual properties, along with innovations for existing brands such as Care Bears, Madballs, Strawberry Shortcake, and Holly Hobbie.• Assisted in the design of outbound brand style guides, character illustrations, and identity/logo development for multiple new and existing intellectual properties. Show less

• Product Designer | Inbound Licensing, Paper, Organization & Party Goods

  • Jul 2005 - Oct 2007

  • Planned and designed projects using licensed content for various product categories including greeting cards, soft goods, calendars, party goods/party favors, and toys. Oversaw planograms and merchandising solutions for all categories.• Led plastics division of party goods category: Acted as liaison between the internal creative team and the manufacturer, advised staff on processes and design limitations for the product while reviewing and releasing all final production files and approving preproduction samples with feedback.• Team lead and co-lead opportunities on various high-priority corporate pitches and presentations for both existing and potential licensing partners, such as Hasbro, Disney, Microsoft, Nickelodeon, etc... Efforts help secure multiple partnerships. Show less