Experience

Jewish Federation of Greater MetroWest NJ

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Development Officer

  • Jul 2023 - Present

  Whippany, New Jersey, United States



Temple Beth Tikvah

• Director Of Operations

  • Jun 2021 - Jul 2023

  Wayne, New Jersey, United States I help to drive the growth of this non-profit organization through intentional community partnerships, impactful programs, strategic communications and membership engagement initiatives. •Oversee daily operations of this 200+ member non-profit religious organization •Oversee and strategize with 3-member marketing communications team •Increasing strategic relationships with community partners by 25% •Increasing programs and special events by 50% •Increased Young Family engagement… Show more I help to drive the growth of this non-profit organization through intentional community partnerships, impactful programs, strategic communications and membership engagement initiatives. •Oversee daily operations of this 200+ member non-profit religious organization •Oversee and strategize with 3-member marketing communications team •Increasing strategic relationships with community partners by 25% •Increasing programs and special events by 50% •Increased Young Family engagement from 6 to 17 families •Onboard, engage and build relationships with new and current members •Oversee on-site, hybrid and remote 4-member staff team Show less



Joyce Goldberg Consulting

• Content Writer

  • Sep 2020 - Nov 2021

  Wayne, New Jersey, United States As a part time content strategist, I wrote, edited and proofread blog posts and newsletters, created website content, developed podcast pitch sheets and pitched clients for podcast interviews. I also conducted research, prepared interview questions and booked speakers.



Metropolitan YMCA of the Oranges

• United States
• Non-profit Organizations
• 1 - 100 Employee

• MARKETING AND COMMUNITY ENGAGEMENT DIRECTOR

  • Jan 2018 - Apr 2020

  Wayne, NJ As a member of YMCA leadership team at the Wayne YMCA, I communicated Y benefits through a variety of media outlets. I also created and nurtured partnerships with local community organizations and businesses. More specifically I: • Created and executed quarterly marketing & communications campaigns for seven departments •Nurtured strategic relationships with community organizations and planned co-sponsored events attracting 5,000 attendees •Managed the “Y for All” financial assistance… Show more As a member of YMCA leadership team at the Wayne YMCA, I communicated Y benefits through a variety of media outlets. I also created and nurtured partnerships with local community organizations and businesses. More specifically I: • Created and executed quarterly marketing & communications campaigns for seven departments •Nurtured strategic relationships with community organizations and planned co-sponsored events attracting 5,000 attendees •Managed the “Y for All” financial assistance program, providing over $150,000 in scholarship assistance • Executed all communications for the launch of the first ever Wayne Farmer’s Market, attracting over 2,000 visitors on opening day •Member of Diversity & Inclusion staff quality team, creating awareness throughout the YMCA •Oversaw 10-member Togetherhood® volunteer committee, created and executed volunteer-led projects

• ASSOCIATE EXECUTIVE DIRECTOR

  • May 2014 - Dec 2017

  Wayne, NJ •Oversaw daily operations for a 5K+ membership; managed a staff of 9 department directors •Collaborated with Executive Director on staff development; built and maintained strategic relationships with community partner organizations, resulting in increased local awareness • Advanced the Y’s mission through informative articles, press releases, emails, and social media posts •Increased Community Initiative programs such as Seventh Grade Memberships by 65% and free community swim… Show more •Oversaw daily operations for a 5K+ membership; managed a staff of 9 department directors •Collaborated with Executive Director on staff development; built and maintained strategic relationships with community partner organizations, resulting in increased local awareness • Advanced the Y’s mission through informative articles, press releases, emails, and social media posts •Increased Community Initiative programs such as Seventh Grade Memberships by 65% and free community swim programs by 30%

• MARKETING DIRECTOR

  • Sep 2011 - May 2014

  Wayne, NJ • Led the successful integration of two non-profit organizations through effective communication and marketing resulting in a membership increase of 40% •Coordinated advertising and publicity campaigns for Y programs and initiatives •Created building signage and wrote articles to introduce local community to the benefits of the Y • Integrated the Y’s four core values - caring, honesty, respect and responsibility - in all communications



YM-YWHA of North Jersey

• Individual and Family Services
• 1 - 100 Employee

• INTERIM EXECUTIVE DIRECTOR

  • Aug 2010 - Aug 2011

  Wayne, NJ I spearheaded the organization's smooth transition and integration with the Metro YMCAs of the Oranges while directly supervising the daily operations of 8 senior staff members and one graphic designer in this 100,000 square foot facility. I also directed all marketing efforts for the Y through printed materials, e-blasts, website, press releases, advertisements, monthly newsletter and other signage.

• ASSISTANT EXECUTIVE DIRECTOR

  • Feb 2007 - Aug 2010

  Wayne, NJ In this role, I supervised 9 directors and met regularly with all Y staff members to review work and provide direction. I collaborated with staff on discovering funding sources and increasing program revenues, resulting in increased participation in the Y’s programs and services.

• PROGRAM DIRECTOR

  • Jul 2005 - Jan 2007

  Wayne, NJ As the Program Director, I managed and collaborated with 8 department directors and increased programs and special events by 40% through enhanced outreach and planning.



JCC of Mid-Westchester

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• MARKETING DIRECTOR

  • Jun 2001 - Jun 2004

  Scarsdale, NY As the Marketing Director, I wrote copy and designed advertisements, brochures, and postcards and collaborated with web designer on website updates. I coordinated the production of JCC program guide and supervised a Public Relations Associate.



Marlene Meyerson JCC Manhattan

• United States
• Non-profit Organization Management
• 100 - 200 Employee

• YOUNG FAMILY PROGRAM DIRECTOR

  • Dec 1997 - May 2000

  New York, NY As the Young Family Program Director, I wrote course descriptions and planned all program materials as well as supervised a staff of eight program facilitators and oversaw program budgets. I worked with a 10-member lay committee on fundraising programs and future projects.



Bantam Doubleday Dell Publishing Group, Inc.

• United States
• Book and Periodical Publishing

• Publicist

  • Aug 1996 - May 1997

  New York, New York, United States Planned and coordinated multi-city publicity book tours for the Dell trade paperback imprint. Worked with bestselling author Barbara Sher on her book, Live the Life You Love.



Putnam Books

• Publicist

  • May 1994 - Sep 1996

  New York, New York, United States Planned and coordinated multi-city publicity book tours for Berkley trade paperbacks, a Putnam imprint. Launched an award-winning mystery series by author Dana Stabenow.



Penguin Publishing Group

• Book and Periodical Publishing
• 500 - 600 Employee

• Publicist

  • May 1991 - Apr 1994

  New York, New York, United States I planned and coordinated multi-city publicity book tours for Penguin trade paperbacks. I pitched authors like Jeffrey Toobin for media interviews.