Experience

SEEDS - Access Changes Everything

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Communications, Brand, Marketing Director

  • Dec 2022 - Present

  SEEDS - Access Changes Everything is a Newark-based nonprofit that has been helping motivated young students from low-income families get the education they deserve · Tasked to elevate the brand’s image as it prepares to expand its operations nationally · Responsible for outbound messaging - email blasting, social media and press releases · Optimize partnerships with donors and alumni · Promote C-suite executives with thought leadership actions SEEDS - Access Changes Everything is a Newark-based nonprofit that has been helping motivated young students from low-income families get the education they deserve · Tasked to elevate the brand’s image as it prepares to expand its operations nationally · Responsible for outbound messaging - email blasting, social media and press releases · Optimize partnerships with donors and alumni · Promote C-suite executives with thought leadership actions



The Bubble Collection

• United States
• Manufacturing
• 1 - 100 Employee

• Director of Communications and Brand Development

  • Dec 2018 - Present

  The Bubble Collection is a niche fragrance brand of genderless scents. • Implement overall communications, marketing and growth strategy for the brand • Manage internal and external communications • Oversee creative strategy of brand - logo, product, social media, photography, video • Oversee website design, including images and text • Oversee email marketing • Manage Public Relations - writing press releases and press outreach utilizing Cision • Brand storyteller with successful placement in top-tier news outlets • Develop social media strategy • Create and curate social media content - Instagram, Facebook, LinkedIn, Twitter, TikTok • Develop relationships with social media influencers, media and press • Manage and edit “Wand Magazine” - the blog of The Bubble Collection • Manage and develop videos and podcasts • Manage DEI communications and calendar • Analyze social media channels, website performance, SEO, Google Analytics • Manage CRM • Manage day to day operations and set daily priorities • Develop and oversee overall budget • Create and design investor proposals and other development materials • Manage B2B and B2C digital marketing • Microsoft Office, Google Analytics, Excel, Canva Show less



www.gregorycole.com

• Actor Playwright

  • 2016 - Present



CESD Talent Agency

• Entertainment Providers
• 200 - 300 Employee

• Print and Commercial Model

  • Mar 2016 - Present



ReinventionKing | Gregory Cole

• United States
• Health, Wellness & Fitness

• Wellness & Fitness Blogger and Influencer

  • May 2018 - Present

  As featured in Men’s Health magazine - A Health Scare Inspired Me To Lose 100lbs and Take Up Bodybuilding. Wellness and Fitness blogger who inspires people to achieve their health and fitness goals through my unique story and experience. www.reinventionking.com As featured in Men’s Health magazine - A Health Scare Inspired Me To Lose 100lbs and Take Up Bodybuilding. Wellness and Fitness blogger who inspires people to achieve their health and fitness goals through my unique story and experience. www.reinventionking.com



ON TREND FILMS

• United States
• Media Production
• 1 - 100 Employee

• Director Of Communications

  • Jan 1995 - Mar 2020

  On Trend Films is a creative and strategic consulting marketing agency that specializes in luxury branding, lifestyle marketing, public relations, communications, and film/video production. Clients include the top global names in fashion, beauty and luxury goods, including Saks Fifth Avenue, Michael Kors, Cartier, Ralph Lauren, Tiffany & Co, Tom Ford, Guerlain, Marc Jacobs, Avon, LVMH, L’Oreal, Estee Lauder, Coty, and Coach. • Executive Produce content for client’s website, social media, POS, advertising • Executive Produce TV advertisements, including spots for Parfums Givenchy and Lord & Taylor • Serve as Strategic Consultant on PR initiatives, with clients like Cartier, Saks and Parfums Givenchy • Initiated “Designer Spotlight” series for Saks.com with major stakeholders, including Christian Louboutin, Diane von Furstenberg, Donatella Versace and Rag & Bone • Participated in creative pitches, including new initiatives like Romance by Ralph Lauren, Marc Jacobs Perfume, Michael Kors Fragrances and Tom Ford Black Orchid • Initiated cross-marketing ventures in social media and e-commerce, including a successful venture partnering Saks.com with Sony Music, Apple Music and Marc Jacobs • Covered New York Fashion Week for Saks.com, including BTS videos with designers, models, stylists and celebrities. • Media train clients • Developed trend reports for Lord & Taylor and Saks.com • Social Media & Content Consultant (write and create content) • Write and edit copy (sales kit materials, internal communications) • Direct pitching to media (write AP-style press releases, press pitches) • Create and execute communications strategies that integrate owned and earned media • Corporate event management • Budget planning and management Show less



dunhill

• United Kingdom
• Retail Luxury Goods and Jewelry
• 200 - 300 Employee

• Marketing, Advertising, and PR Manager - North America

  • 1990 - 1995

  • Responsible for North American communications, advertising and marketing plans • Strategized press-related initiatives to forward brand objectives and positioning in the marketplace • Secured a strong level of press coverage in the North American market • Initiated, developed and managed region-specific brand partnerships and promotions with clear KPIs for consumers and press • Worked closely with the partnership and editorial teams to develop and support creative campaigns, brand partnership activity and customer engagement activity • Worked with London headquarters to utilize Alfred Dunhill data effectively to engage with existing customers and target prospective customers • Identified and secured relevant thought-leadership opportunities for the Alfred Dunhill senior team • Budget planning and management • Cultivate and maintained relationships with key editors and their teams • Oversaw the writing of PR materials • Directed efforts of PR team and liaised with external PR firm and London headquarters • Managed and executed advertising campaigns at the local and national level • Successfully launched new locations in Las Vegas, Boston, Vancouver, and Mexico City • Initiated monthly cigar networking event in partnership with Cigar Aficionado magazine • Executed partnership with Martin Scorcese’s production company to launch the newly-edited version of the 1942 classic film Stairway to Heaven • Organized and launched the company’s first mail-order catalog Show less