Marketing Manager

• Oct 2022 - Present

Director Of Marketing Operations

• Jun 2018 - Oct 2022

-Deploy a unique creative perspective to develop and drive marketing strategy to accomplish organizational objectives. -Oversee and lead the daily activity of a cross-functional project management team. -Collaborate with the leadership team to ensure company values and goals are integrated into regular marketing strategy. -Direct the implementation of Customer-First Strategy with the sales and support teams. -Run end-to-end digital marketing campaigns. Engineer modifications by analyzing performance data and audience feedback. -Integrate analytics software into company website and ad campaigns to better align corporate brand with target buyer profiles. -Lead overhaul of company website. Boost SEO through backlink creation and content optimization. -Consult with product-development teams to enhance services/products based on customer data. -Drive community engagement through experiential campaigns at industry conventions. Show less

Sales Operations Manager

• Apr 2019 - Aug 2019

-Directed the implementation of a new CRM (Hubspot); Interviewed global office sales teams to understand cross-department platform needs, advised CEO on CRM selection and rollout plan. -Collaborated with the marketing team to establish KPI’s. Designed CRM automations to streamline sales and marketing functions. -Trained business development staff on cold outreach language. Coached team members on lead classification and deal closure -Directed the implementation of a new CRM (Hubspot); Interviewed global office sales teams to understand cross-department platform needs, advised CEO on CRM selection and rollout plan. -Collaborated with the marketing team to establish KPI’s. Designed CRM automations to streamline sales and marketing functions. -Trained business development staff on cold outreach language. Coached team members on lead classification and deal closure

Account Manager - Designee

• May 2017 - Jan 2018

-Managed the sales and recruiting efforts of St. Paul Territory accounts for Accounting, Finance and Engineering roles. -Trained new recruiters on sales language and strategy. Listen to trainee phone calls and provided real-time coaching on how they can identify and align with buyer profiles effectively. -Engaged various cross-territory sales teams to assist with high priority requisitions for key clients. -Managed the sales and recruiting efforts of St. Paul Territory accounts for Accounting, Finance and Engineering roles. -Trained new recruiters on sales language and strategy. Listen to trainee phone calls and provided real-time coaching on how they can identify and align with buyer profiles effectively. -Engaged various cross-territory sales teams to assist with high priority requisitions for key clients.

Financial Representative - Intern

• Jan 2016 - Jan 2017

Worked with seasoned financial representatives to grow professional network. Utilize professional network to prospect and pursue potential leads. Conduct joint meetings with leads to discuss financial planning and future goals. Schedule follow up to convert prospects to clients. - Top 10 Intern in the Bohannon: Measured by policy quantity and premium value. Worked with seasoned financial representatives to grow professional network. Utilize professional network to prospect and pursue potential leads. Conduct joint meetings with leads to discuss financial planning and future goals. Schedule follow up to convert prospects to clients. - Top 10 Intern in the Bohannon: Measured by policy quantity and premium value.