Experience

SPINS

• United States
• Market Research
• 300 - 400 Employee

• Client Insights Manager

  • May 2022 - Present

  Remote Sandbox project ideas and generate approachable proof-of-concept reporting to bring to our Product Team. I work with Power BI, Python Panadas, SwaggerUI, and Google BigQuery to bring these concepts to life and allow interactive reports and dashboards for my team to use for client deliverables.

• Client Insights Manager

  • Feb 2019 - Present

  Portland, Oregon Developing strategic initiatives with New Seasons.



Advantage Solutions

• Advertising Services
• 700 & Above Employee

• Category Manager - Hain Celestial Direct Team

  • Jan 2018 - Feb 2019

  Portland, Oregon Area http://www.hain.com/

• Category Manager

  • Aug 2016 - Jan 2018

  Portland, Oregon Area • Partner with Advantage cross-functional business units to share category initiatives and potential implications with the customer • Responsible for fixing assortment by analyzing unit volume, margin, distribution, and penetration that assist in the sourcing of current and new items • Support client researched best practices, understand category trends, and search for opportunities within a competitive market • Collaborate with the manufacturer and the Advantage Solutions… Show more • Partner with Advantage cross-functional business units to share category initiatives and potential implications with the customer • Responsible for fixing assortment by analyzing unit volume, margin, distribution, and penetration that assist in the sourcing of current and new items • Support client researched best practices, understand category trends, and search for opportunities within a competitive market • Collaborate with the manufacturer and the Advantage Solutions sales team to enable a deeper understanding of customer, category, and shopper insights to maximize and exceed the goals of both the customer and client • Train employees on new data sharing platforms developed by IRI to better communicate big data from multiple sources including Nielsen AOD and Planner, Experian Consumerview, Simmons National Consumer Study, IRI Shopper Sights, and IRI Unify and XLerate (Panel and Syndicated data). • Manage and provide direction to a team in a separate timezone where I direct the development and analysis of client requests on product trends, customer behavior, market development, and sales team performance • Maintain a list of 90+ clients for 5 separate NW grocery accounts

• Category Analyst

  • Jul 2015 - Aug 2016

  Portland, Oregon Area • Manage a team in a separate office where I direct the development and analysis of client requests on product trends, customer behavior, market development, and sales team performance • Developed reports, which accumulated to over 150+ billable hours of work and have been used by sales teams to track regional performance across the United States • Assist clients in planning meetings to address areas of growth and decline through KPIs, promotion evaluation, pricing strategies,and… Show more • Manage a team in a separate office where I direct the development and analysis of client requests on product trends, customer behavior, market development, and sales team performance • Developed reports, which accumulated to over 150+ billable hours of work and have been used by sales teams to track regional performance across the United States • Assist clients in planning meetings to address areas of growth and decline through KPIs, promotion evaluation, pricing strategies,and current category trends within markets and specific retailers • Design schematics that follow best-in-class aisle flows based on consumer behavior metrics and share of shelf measurements • Enhanced market analysis by building reports with new metrics to analyze volume decomposition, sales drivers, existing product growth, and new product innovation • Maintained knowledge of extensive datastorage systems such as Amazon's E-Commerce Vendor Portal, Nielsen Answers & Nitro, IRI Market Advantage & Xelerate, and many other buyer dynamic platforms analyzing cross-product trends, demographic facts, and 100,000+ rows of syndicated data on a daily basis • Researched new flavor trends that led to new product innovation for an national, billion dollar food manufacturer • Common Tools: Nielsen Nitro, Nielsen Planner, Spectra, Nielsen Answers on Demand, IRI Xelerate, IRI Advantage Pro, Advantage Solutions Proprietary Software, Microsoft Office, Experian/Simmons, IRI Shopper Sights, IRI Unify, IRI CSIA, Beginner Macros

• Leadership Development Associate | Category Management

  • Jun 2014 - Jul 2015

  Portland, Oregon Area • Directed promotion evaluations for specific clients and customers by analyzing base and incremental sales, category adjacency, competitive sets, seasonality, and consumer behavior over periods of the campaign • Leveraged key category management resources to build planograms, create scorecards, and generate constructive stories for various clientele generating incremental revenue and customer retention • Tabulated 'big data' of the CPG industry to gain distinctive insights of… Show more • Directed promotion evaluations for specific clients and customers by analyzing base and incremental sales, category adjacency, competitive sets, seasonality, and consumer behavior over periods of the campaign • Leveraged key category management resources to build planograms, create scorecards, and generate constructive stories for various clientele generating incremental revenue and customer retention • Tabulated 'big data' of the CPG industry to gain distinctive insights of shopper behavior and market trends to drive proactive and reactive decisions for sales associates and their clients • Established extensive business knowledge and skills through a demanding, and extensive, Accelerated Career Experience program full of leadership workshops in which various team projects are presented to top executives • Facilitated SMARTeam technologically advanced tools to deliver strategic consulting reports with quantifiable ROI to clients



Wegmans Food Markets

• United States
• Retail
• 700 & Above Employee

• Food Preparation

  • Jan 2012 - Jun 2014

  Rochester, New York Area • Moderated new operations at the self-service bars through various types sensory marketing • Maintained extensive knowledge on new recipes in order to guide consumers to make intelligent, rational decisions base on food preparation and taste • Demonstrated excellent customer service by understanding the importance of customers and how I could better assist them throughout daily store activities • Examined the unique, thoughtful, and creative marketing ideas that a top… Show more • Moderated new operations at the self-service bars through various types sensory marketing • Maintained extensive knowledge on new recipes in order to guide consumers to make intelligent, rational decisions base on food preparation and taste • Demonstrated excellent customer service by understanding the importance of customers and how I could better assist them throughout daily store activities • Examined the unique, thoughtful, and creative marketing ideas that a top growing, Fortune 500 grocery organization developed in-store day-in and day-out • Embraced leadership through a company culture that had a specific vision of values, principles, and practices, which inspired others to join in • Recognized the success and aspirations of a family-owned organization that established a higher purpose of company values past that of making money while acknowledging the value of its stakeholder orientation • Attributed to the success of a company who topped the lists of Consumer Reports, Forbes, the Harris Poll Survey and Fortune's 500 Companies as the best grocery chain in America Show less