Cassidy Manetta
Marketing Manager at Folly Theater- Claim this Profile
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English -
Topline Score
Bio
Credentials
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University of Pennsylvania: Creating a Team Culture of Continuous Learning
CourseraMay, 2020- Nov, 2024 -
University of Pennsylvania: The Power of Team Culture
CourseraMay, 2020- Nov, 2024 -
University of Pennsylvania: Viral Marketing & How to Craft Contagious Content
CourseraApr, 2020- Nov, 2024 -
Property and Casualty Producer License
Noble Continuing EducationSep, 2016- Nov, 2024 -
Google Analytics For Beginners: Certificate of Completion
GoogleSep, 2018- Nov, 2024
Experience
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Folly Theater
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United States
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Performing Arts
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1 - 100 Employee
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Marketing Manager
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Mar 2023 - Present
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Social Media Director
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Oct 2017 - Present
Run social media for the agency, continue digital presence, order promotional items
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Marketing Director
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Nov 2016 - Oct 2017
Coordinate events with Michigan school districts and present grants to outstanding educational employees, create marketing strategies for the Manetta Agency, launch and run social media, additionally work as CSR to make certified property and casualty insurance sales
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Licensed Insurance Producer
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Jun 2016 - Oct 2017
Produce and sell property and casualty policies, deal with customer service, keep up to date records on all customers, manage payments.Top 3 AAA membership salespeople in Meemic Insurance, MI in 2017
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Audacy, Inc.
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Regional Promotions Manager
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Sep 2021 - Mar 2023
• Manage all brand promotions related activity in the region, including but not limited to the following formats: Sports, Country, Hot AC, Active Rock, Alternative, Urban, and more. • Work closely with Programming and Creative Departments to ensure station positioning/branding is reflected in all marketing, imaging, promotions & digital media • Manage the execution for all local contracts with support from the legal department • Develop & execute brand and sales promotions with Sports play-by-play partners in the region, including but not limited to: Kansas City Chiefs and Kansas City Royals • Act as liaison between programming and sales in the management of client expectationsWork closely with your team and the corporate legal department to ensure all contests and promotions meet company requirements/guidelines • Assist with Station Brand Development in conjunction with specific Brand Managers and SVP/Market Managers • Work with SVP/Market Managers on marketing budgets for all stations within the region • Assist with client/partnership development in conjunction with SVP/Market Managers, Brand Managers, and Sales Managers • Oversee national workflow strategy to ensure that both Programming & Sales are utilizing systems and software to their greatest ability • Attend sales meetings, client meetings, station meetings as needed • Work with city, local, and community groups with stations' imaging & community outreach Show less
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CUMULUS MEDIA
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Promotions Manager
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Jul 2019 - Sep 2021
- Create and execute promotional events and contests within departmental budget- Negotiate and purchase collateral and other promotional items in cooperation with Market Manager- Develop strategic relationships with entertainment and event venues to benefit the stations- Work with local charities to the mutual benefit of the community, the charity and the stations- Provide regular coaching and performance feedback to promotions staff- Coordinate and draft all sales and station promotions from conception to facilitation- Create and direct contests, giveaways and on-site events and appearances including paid client events and charity endeavors- Oversee the operation and creation of station websites, social media channels and other listener-facing engagement- Attend sales meetings and host weekly promotions meeting to ensure company-wide transparent communication and solutions/opportunities- Work with Account Executives and General Sales Manager to build attractive, integrated solutions proposals to achieve annual goals and incremental growth- Collaborate with all departments to create compelling recommendations for clients that speak to their needs- Oversee day to day operations of Digital & Promotions Departments to produce top notch content and audience engagement- Effectively lead multi-platform campaigns that focus on all channels of Cumulus Des Moines; on air, on the streets, mobile, social, and digital- Update websites and social media as new information becomes available Show less
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Promotions Director
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Oct 2017 - Jul 2019
Collaborate with sales and programming to fulfill clients' needs, generate online and on air contests, write legal rules for contesting, create and execute revenue-generating station events (6 stations), manage a part time promotions team with daily tasks, administer prizes, manage 20 social media pages (Facebook, Twitter, Youtube, Instagram), work extensively with vPromo, run weekly promotions and brainstorming meetings as well as address weekly concerns in all staff meetings, generate client proposals, maintain partnership relations (television, non-profit, venue, etc.) Show less
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Assitant Producer
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Sep 2018 - May 2019
- Run the broadcast for the Topeka Pilots and select and edit highlights during the game- select and edit highlights and air checks for the Kansas City Chiefs live throughout the game to be played back nationally including on ESPN and NBC as well as 93 affiliate stations- run the Kingdom Show board locally and prep for the affiliate shows- aide in severe weather broadcasts.
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CBS Radio
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United States
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Entertainment
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700 & Above Employee
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Promotions Coordinator
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Jul 2016 - Sep 2017
Promotions coordinator for 97.1 The Ticket, WXYT. I set up and staff station events and remote broadcasts, conduct on site contests, handle promotional giveaways and perform some in office clerical duties. Main objectives are to promote a positive station image and facilitate listener interaction. Additionally helped with WWJ - AM events including broadcasts from the Michigan State Capitol. Promotions coordinator for 97.1 The Ticket, WXYT. I set up and staff station events and remote broadcasts, conduct on site contests, handle promotional giveaways and perform some in office clerical duties. Main objectives are to promote a positive station image and facilitate listener interaction. Additionally helped with WWJ - AM events including broadcasts from the Michigan State Capitol.
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Rock Out Entertainment
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United States
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Entertainment Providers
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1 - 100 Employee
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Dj, Emcee, and Brand Ambassador
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May 2016 - Sep 2017
Emcee at Comerica Park and events around southeast Michigan, set up/run audio, DJ events around Michigan, work with kids where they play games and make crafts, motivate crowd participation Emcee at Comerica Park and events around southeast Michigan, set up/run audio, DJ events around Michigan, work with kids where they play games and make crafts, motivate crowd participation
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Studio Assistant
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Jan 2016 - May 2016
Received class credit for the position, worked in the communication arts and sciences audio studios and helped all the students that came in on recording and broadcasting boards and with programs like Pro Tools Received class credit for the position, worked in the communication arts and sciences audio studios and helped all the students that came in on recording and broadcasting boards and with programs like Pro Tools
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Impact 89FM
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Director of Events
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Oct 2015 - May 2016
Plan and execute events internally and externally for WDBM, run weekly meetings, and maintain relationships with many different organizations Plan and execute events internally and externally for WDBM, run weekly meetings, and maintain relationships with many different organizations
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East Campus Culinary Services
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East Lansing, Michigan
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Cook Supervisor
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Aug 2011 - Oct 2015
• Level 3: Cook Supervisor January 2015-October 2015 Plan tasks for the Level 1’s and 2’s, coordinate breaks, complete recipes, and prepare ingredients for the next day’s meals • Level 2: Cook January 2013-January 2015 Cut ingredients and prepared food, cooked meals in large quantities, and helped level 1’s in the kitchen • Level 1: General Kitchen Worker August 2011-January 2013 Served and prepared food on the hot line, washed dishes, and took care of trash and recycling Show less
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Care.com
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United States
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Consumer Services
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700 & Above Employee
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Nanny
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Jan 2014 - Aug 2014
I was a full time Nanny for 3 children in Sterling Heights. I took them to school when they were in school, cooked, tidied up, and entertained the kids aged 5, 7, and 10. We took trips to parks, I organized special activities for rainy days, and did homework with them. I was a full time Nanny for 3 children in Sterling Heights. I took them to school when they were in school, cooked, tidied up, and entertained the kids aged 5, 7, and 10. We took trips to parks, I organized special activities for rainy days, and did homework with them.
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Dolce Gelato
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Clinton Township, MI
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Sales Associate
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May 2012 - Dec 2012
I worked full time through the summer and on holiday's during the school year making specialty coffees, preparing and serving gelato and bakery goods, cleaning, and opening and closing the store location which included inventory and counting the cash register. This store was full of Italian speaking people, so culturally it was a fantastic learning experience. I worked full time through the summer and on holiday's during the school year making specialty coffees, preparing and serving gelato and bakery goods, cleaning, and opening and closing the store location which included inventory and counting the cash register. This store was full of Italian speaking people, so culturally it was a fantastic learning experience.
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Education
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Eastern Michigan University
Master of Science - MS, Integrated Marketing Communications -
Michigan State University
Bachelor of Arts (B.A.) Media and Information, TV, Cinema, and Radio