Experience

Huddle Up

• United States
• Online Media
• 1 - 100 Employee

• Director of Research

  • Apr 2022 - Present



The Prize of Fight

• Founder

  • Feb 2022 - Apr 2022

  I am the founder of The Prize of Fight, a free weekly newsletter on Substack covering the business behind combat sports. I am the founder of The Prize of Fight, a free weekly newsletter on Substack covering the business behind combat sports.



Walker Sands

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Editorial Writer

  • Sep 2021 - Apr 2022

• Editorial Writer

  • Apr 2020 - Sep 2021

• PR Manager

  • Nov 2019 - Apr 2020



FleishmanHillard

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Account Executive

  • May 2019 - Nov 2019



Golin

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Manager

  • Feb 2019 - May 2019

  -Executed consumer marketing and media relations strategies for Mountain Dew, National Peanut Board, Transitions Lenses and Sprint -Drafted and delivered pitches to national and local media to secure coverage of client campaigns and exceed KPI estimates -Developed PR and marketing strategies to best promote client messaging, branding and product for maximization of return on investment (ROI) -Researched current and relevant trends to create the most effective consumer PR and marketing… Show more -Executed consumer marketing and media relations strategies for Mountain Dew, National Peanut Board, Transitions Lenses and Sprint -Drafted and delivered pitches to national and local media to secure coverage of client campaigns and exceed KPI estimates -Developed PR and marketing strategies to best promote client messaging, branding and product for maximization of return on investment (ROI) -Researched current and relevant trends to create the most effective consumer PR and marketing plans -Arranged services with content partners, including photography and videography for promotional events and digital content -Oversaw community management of client social media accounts and monitor client industry trends for effective media strategies

• Associate

  • Feb 2017 - Feb 2019



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Consumer PR Intern

  • Oct 2016 - Feb 2017

  -Executed public relations strategies for MilkPEP and National Pork Board accounts -Drafted and delivered pitches to national and local media to secure coverage of client messaging -Built media lists for various client campaigns -Monitored and tracked daily client media coverage -Researched potential influencers for client partnership -Drafted notes about media coverage for client updates -Executed public relations strategies for MilkPEP and National Pork Board accounts -Drafted and delivered pitches to national and local media to secure coverage of client messaging -Built media lists for various client campaigns -Monitored and tracked daily client media coverage -Researched potential influencers for client partnership -Drafted notes about media coverage for client updates



Sears Centre Arena

• Entertainment Providers
• 1 - 100 Employee

• Marketing Intern

  • May 2016 - Aug 2016

  -Researched tour routes of country and active rock acts to chart where Sears Centre Arena can schedule events -Conducted market research on surrounding demographics of the Sears Centre Arena -Generated creative brief for promotional video pitch to concert booking agents -Assisted in production of promotional explainer-video campaign -Assisted in design of web site for concert marketing campaign -Researched tour routes of country and active rock acts to chart where Sears Centre Arena can schedule events -Conducted market research on surrounding demographics of the Sears Centre Arena -Generated creative brief for promotional video pitch to concert booking agents -Assisted in production of promotional explainer-video campaign -Assisted in design of web site for concert marketing campaign



Hoosier Fight Club

• Spectator Sports
• 1 - 100 Employee

• Public Relations Assistant

  • Aug 2015 - May 2016

  -Planned and executed public relations strategies in conjunction with mixed martial arts (MMA) events -Coordinated athlete/coaches schedules on event night with Indiana Athletic Commission -Managed fight night interviews between athletes and media -Planned and executed public relations strategies in conjunction with mixed martial arts (MMA) events -Coordinated athlete/coaches schedules on event night with Indiana Athletic Commission -Managed fight night interviews between athletes and media



Ultimate Fighting Championship

• Spectator Sports
• 700 & Above Employee

• Public Relations Intern

  • May 2015 - Aug 2015

  -Pitched athlete interviews and live events to national and local media to publicize organization -Managed press conferences by distributing microphones to reporters for questions -Developed live event media reports to distribute up-to-date results for UFC Press Pool -Transcribed interviews to be distributed for media usage -Supported fight night media operations by escorting athletes to various obligations -Coordinated interviews between media and athletes in domestic and… Show more -Pitched athlete interviews and live events to national and local media to publicize organization -Managed press conferences by distributing microphones to reporters for questions -Developed live event media reports to distribute up-to-date results for UFC Press Pool -Transcribed interviews to be distributed for media usage -Supported fight night media operations by escorting athletes to various obligations -Coordinated interviews between media and athletes in domestic and Latin American markets -Crafted pitch strategies and prepared athlete talking points for events/fight week, managed athletes before, during and after event -Researched and maintained media databases and credentialed media for live events -Provided media training to athletes during UFC Athlete Summit Show less -Pitched athlete interviews and live events to national and local media to publicize organization -Managed press conferences by distributing microphones to reporters for questions -Developed live event media reports to distribute up-to-date results for UFC Press Pool -Transcribed interviews to be distributed for media usage -Supported fight night media operations by escorting athletes to various obligations -Coordinated interviews between media and athletes in domestic and… Show more -Pitched athlete interviews and live events to national and local media to publicize organization -Managed press conferences by distributing microphones to reporters for questions -Developed live event media reports to distribute up-to-date results for UFC Press Pool -Transcribed interviews to be distributed for media usage -Supported fight night media operations by escorting athletes to various obligations -Coordinated interviews between media and athletes in domestic and Latin American markets -Crafted pitch strategies and prepared athlete talking points for events/fight week, managed athletes before, during and after event -Researched and maintained media databases and credentialed media for live events -Provided media training to athletes during UFC Athlete Summit Show less



Chicago Bears

• United States
• Spectator Sports
• 300 - 400 Employee

• Sports Service Intern

  • Jul 2013 - Aug 2013

  -Executed customer service in Official Chicago Bears Pro Shop during 2013 Training Camp at Olivet Nazarene University -Increased sales by crafting custom jerseys for fans, players and staff -Interacted with high-level NFL athletes for purchase orders -Executed customer service in Official Chicago Bears Pro Shop during 2013 Training Camp at Olivet Nazarene University -Increased sales by crafting custom jerseys for fans, players and staff -Interacted with high-level NFL athletes for purchase orders