EKKAPHOP RUJIRAKPHIPHAT

CRM & Loyalty Proposition Manager at MBK Public Company Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Bangkok, Bangkok City, Thailand, TH

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Experience

    • Thailand
    • Real Estate
    • 1 - 100 Employee
    • CRM & Loyalty Proposition Manager
      • Jun 2022 - Present

      - Manage MBK PLUS strategies across all business units of the MBK group, aimed at retaining and building customer loyalty. - Directly communicate with customers through the CRM platform to ensure their needs are met. - Develop and implement a work plan for MBK PLUS member benefits, with a focus on redemption and privileges. - Analyze customer behavior and purchasing trends to better understand their needs. - Develop marketing campaigns to acquire new customers and strengthen brand awareness. - Collaborate with well-known brands to enhance the customer experience and maintain a customer-centric approach. - Monitor campaigns regularly and take appropriate action if necessary to ensure success. - Analyze campaigns alongside the business intelligence team to proactively provide marketing insights. - Work with other teams to identify opportunities for MBK PLUS member benefits, retention, and engagement. Show less

    • Digital Marketing Manager
      • Aug 2017 - May 2022

    • Thailand
    • Staffing and Recruiting
    • 400 - 500 Employee
    • Recruitment Manager
      • Jun 2016 - Jul 2017

    • Thailand
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Jan 2014 - May 2016

    • Thailand
    • Newspaper Publishing
    • 1 - 100 Employee
    • Cross Media Manager
      • Dec 2012 - Dec 2013

    • Hong Kong
    • Technology, Information and Internet
    • 200 - 300 Employee
    • Online Advertising Manager
      • Oct 2004 - Nov 2012

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