EKKAPHOP RUJIRAKPHIPHAT
CRM & Loyalty Proposition Manager at MBK Public Company Limited- Claim this Profile
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Bio
Experience
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MBK Public Company Limited
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Thailand
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Real Estate
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1 - 100 Employee
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CRM & Loyalty Proposition Manager
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Jun 2022 - Present
- Manage MBK PLUS strategies across all business units of the MBK group, aimed at retaining and building customer loyalty. - Directly communicate with customers through the CRM platform to ensure their needs are met. - Develop and implement a work plan for MBK PLUS member benefits, with a focus on redemption and privileges. - Analyze customer behavior and purchasing trends to better understand their needs. - Develop marketing campaigns to acquire new customers and strengthen brand awareness. - Collaborate with well-known brands to enhance the customer experience and maintain a customer-centric approach. - Monitor campaigns regularly and take appropriate action if necessary to ensure success. - Analyze campaigns alongside the business intelligence team to proactively provide marketing insights. - Work with other teams to identify opportunities for MBK PLUS member benefits, retention, and engagement. Show less
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