Mary Robin Gambrell
Director of Market & Consumer Insights at Arteza- Claim this Profile
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Bio
Mary Robin is a passionate, talented research/insights leader. She has a very strong foundation in marketing research which is coupled with a passion for the guest and enthusiasm to do the right thing for the business. During her time at Denny's she was appreciated as part of the team and championed the voice of the consumer throughout the organization in a critical time for our Brand. I appreciate what Mary Robin brings to discussions, her passion for the guest and the research function, and I very much hope to work with her again at some point in the future.
I have been privileged to work for, and with, Mary Robin over the past three years at Denny’s. She is not only results-driven, but an inspiring leader. She continually demonstrates her commitment and high ambitions for the company and her team with all she does. Her highly effective interpersonal skills steer strategies that grow the business and increase value for shareholders. Mary Robin is a very special person and I sincerely hope to be able to work with her again.
Mary Robin is a passionate, talented research/insights leader. She has a very strong foundation in marketing research which is coupled with a passion for the guest and enthusiasm to do the right thing for the business. During her time at Denny's she was appreciated as part of the team and championed the voice of the consumer throughout the organization in a critical time for our Brand. I appreciate what Mary Robin brings to discussions, her passion for the guest and the research function, and I very much hope to work with her again at some point in the future.
I have been privileged to work for, and with, Mary Robin over the past three years at Denny’s. She is not only results-driven, but an inspiring leader. She continually demonstrates her commitment and high ambitions for the company and her team with all she does. Her highly effective interpersonal skills steer strategies that grow the business and increase value for shareholders. Mary Robin is a very special person and I sincerely hope to be able to work with her again.
Mary Robin is a passionate, talented research/insights leader. She has a very strong foundation in marketing research which is coupled with a passion for the guest and enthusiasm to do the right thing for the business. During her time at Denny's she was appreciated as part of the team and championed the voice of the consumer throughout the organization in a critical time for our Brand. I appreciate what Mary Robin brings to discussions, her passion for the guest and the research function, and I very much hope to work with her again at some point in the future.
I have been privileged to work for, and with, Mary Robin over the past three years at Denny’s. She is not only results-driven, but an inspiring leader. She continually demonstrates her commitment and high ambitions for the company and her team with all she does. Her highly effective interpersonal skills steer strategies that grow the business and increase value for shareholders. Mary Robin is a very special person and I sincerely hope to be able to work with her again.
Mary Robin is a passionate, talented research/insights leader. She has a very strong foundation in marketing research which is coupled with a passion for the guest and enthusiasm to do the right thing for the business. During her time at Denny's she was appreciated as part of the team and championed the voice of the consumer throughout the organization in a critical time for our Brand. I appreciate what Mary Robin brings to discussions, her passion for the guest and the research function, and I very much hope to work with her again at some point in the future.
I have been privileged to work for, and with, Mary Robin over the past three years at Denny’s. She is not only results-driven, but an inspiring leader. She continually demonstrates her commitment and high ambitions for the company and her team with all she does. Her highly effective interpersonal skills steer strategies that grow the business and increase value for shareholders. Mary Robin is a very special person and I sincerely hope to be able to work with her again.
Experience
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Arteza
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United States
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Retail Art Supplies
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1 - 100 Employee
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Director of Market & Consumer Insights
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Oct 2020 - Present
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Hertz
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United States
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Travel Arrangements
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700 & Above Employee
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Director, Customer Insights
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Jan 2016 - Feb 2019
Led all Voice of the Customer initiatives within organization to identify new market opportunities and to improve the end-to-end experience of the customer journey. Insights work resulted in changes that improved NPS, redefined market positioning and drove revenue.
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SONIC Drive-In
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United States
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Restaurants
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700 & Above Employee
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Director of Consumer Insights
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Aug 2014 - Dec 2015
Oversaw all aspects of product pipeline and marketing calendar insight development to ensure consumer-centric focused LTOs, products and promotions.
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Consultant
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Sep 2013 - Jul 2014
Collaborated with small/medium business clients to evaluate strategic growth opportunities, analyze competitive landscapes and define a framework for marketing initiatives. Identify and segment key target markets, develop business plans, improve marketing communications and create marketing collateral.
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Denny's
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United States
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Restaurants
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700 & Above Employee
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Director of Brand and Consumer Insights
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2008 - 2013
Directed all consumer insights and strategic marketing projects to proactively shape product offerings, marketing communications and company operations based on consumer perspective. Managed a $2.5 million budget. • Led initiative to redefine Denny’s brand positioning: Identified and defined new brand positioning as “America’s Diner” which is now integrated into all communications, marketing and operational efforts. • Calibrated menu and product performance relative to competition: Identified significant gaps, areas for improvement and menu “stars” which became the foundation for all product and menu development.• Continually evolved an innovative ideation process: New menu platforms, limited time offers and recipes drove sales and traffic in the last two years to be the highest since 2005.
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Sylvan Learning
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United States
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Education Administration Programs
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700 & Above Employee
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Director of Market Research
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2006 - 2008
Oversaw consumer research projects and trend analyses with emphasis on understanding the impact of cultural and societal trends on key business competencies. • Identified new product opportunity: Based on consumer insights, created a product launch plan, marketing strategy and success criteria which diversified the product portfolio to be more responsive to consumers.
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Senior Research Manager - Innovations
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2004 - 2006
Supported multiple key brands from a research and analysis perspective with a focus on innovation to drive growth. • Developed and led multi-faceted research plan: Incorporated concept tests, strategic pricing studies, and qualitative and central location testing to identify new product opportunity which refined consumer positioning and development of Camel Snus. Product launched in 2005.
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BAT
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United Kingdom
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Tobacco Manufacturing
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700 & Above Employee
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Senior Manager, Marketing E-Communications
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Feb 2002 - Aug 2004
Defined strategic direction for all E-marketing efforts including email, branded websites and other e-communications.
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Manager, Analysis & Development, BWTDirect
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Jan 2001 - Feb 2002
Managed large cross-functional team of legal, brand, IT, research, marketing services and creative agency members. Directed all elements of online program including conception, design, implementation and analysis. • Initiated ground breaking e-marketing effort: Defined strategic direction for all e-marketing efforts including email, branded websites and other e-communications. Success of this effort led to allocation of resources for development of additional websites.
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Managing Director
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1987 - 1994
• Advanced through positions to direct daily operations of this professional regional theater. Directed all marketing, public relations, fundraising, special events and box office activities. Led a staff of 70+ professionals.
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Education
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1994 - 1996
UNC Kenan-Flagler Business School
MBA, Marketing -
1983 - 1987
University of North Carolina - Chapel Hill
BA, Journalism - Public Relations
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