Ryan McBride
Strategy & Business Development at illuma- Claim this Profile
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Bio
Experience
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illuma
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Strategy & Business Development
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Nov 2023 - Present
United States Executive oversight across Strategy & Business Development Product & Commercial Strategy Strategic Partnerships
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lockr
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Consumer Services
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1 - 100 Employee
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Advisor + Investor
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Apr 2021 - Present
Providing strategic guidance and in-market support for Identity lockr -Identity lockr helps publishers collect privacy-compliant, authenticated and consented consumer data
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C2 Ventures
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Limited Partner + Investor
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Sep 2018 - Present
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Scope3
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Software Development
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1 - 100 Employee
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Global Head of Business Development
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Apr 2023 - Oct 2023
United States Leading Scope3's Global Business Development Efforts -Product & Commercial Strategy + Strategic Partnerships + Revenue Facilitation
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Oracle
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United States
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IT Services and IT Consulting
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700 & Above Employee
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VP, Product Strategy
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Mar 2022 - Feb 2023
United States Oversee Strategy for Oracle Advertising's Global Product Suite Primary Responsibilities: - Market Assessment, Opportunity Analysis & Strategic Planning - Commercial and Product Strategy across Oracle Advertising Product Suite - Business Development and Partner/Distribution Strategy + Architect Product Partnerships - Outbound market positioning, competitive differentiation and strategic in-market support - Corp Dev Initiatives
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Senior Director, Global Head of Product Strategy - Oracle Advertising
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Aug 2019 - Feb 2022
San Francisco Bay Area Post-Grapeshot integration, took on expanded remit leading Commercial and Product Strategy across Oracle Advertising's Global Product Suite. Primary responsibilities: - In-market presence identifying customer and market challenges - Synthesizing persistent industry problems into clear market opportunity - Partnering with Product Management to inform roadmap prioritization - Distribution Strategy and Product Partnerships - Product SME GTM Support
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Director, Context Strategy - Oracle Data Cloud
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Aug 2018 - Jul 2019
New York City Metropolitan Area Led successful product, commercial and organizational integration of Grapeshot into Oracle Data Cloud. Primary responsibilities: - Successful integration of Grapeshot business into Oracle Data Cloud - Led Business Development initiatives across ODC's Contextual Intelligence and Verification Product Suite - Informed Commercial and Product Strategy to create market-leading solutions across Contextual Intelligence and Verification
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Grapeshot
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United States
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Technology, Information and Internet
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1 - 100 Employee
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VP, Business Development & Partnerships (Acquired by Oracle)
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Oct 2016 - Aug 2018
Greater New York City Area Oversee Grapeshot's Global Business Development Initiatives Identify and Execute Strategic Partnerships Manage Global Channel Partnerships & SaaS Business Line Specialize in Commercial Strategy and Revenue Facilitation
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Director, Business Development (Acquired by Oracle)
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Dec 2015 - Oct 2016
Greater New York City Area SaaS and Strategic Partnerships Execute and cultivate revenue-generating relationships
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IgnitionOne
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United States
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Advertising Services
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1 - 100 Employee
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Senior Manager, Business Development
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Mar 2015 - Dec 2015
Greater New York City Area IgnitionOne- Strategic Partnerships
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Business Development Manager
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Jun 2014 - Mar 2015
Greater New York City Area Netmining- Data Partnerships
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OMD USA
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United States
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Advertising Services
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700 & Above Employee
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Media Strategist
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May 2012 - Jun 2014
Greater New York City Area Account responsibility: PepsiCo- NACP Starbucks RTD (Single-Serve Iced Coffee, Multi-Serve Iced Coffee, Discoveries, Frappuccino, Doubleshot & Refreshers), Sierra Mist, SoBe, Lipton Brisk, Lipton Pure Leaf and Aquafina TM (Base, FlavorSplash and Qua) Time Warner Cable Business Class
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Lockard & Wechsler Direct
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United States
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Advertising Services
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1 - 100 Employee
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Media Specialist
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Jul 2011 - May 2012
Irvington, NY Manage planning, track delivery and analyze performance and attribution for TV and Digital DR campaigns.
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Applico
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Sales & Marketing Intern
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Jan 2011 - May 2011
Greater New York City Area
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Education
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Manhattan College
Bachelor’s Degree, Corporate Communications