Experience

Flamingo Marketing Strategies Ltd

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Jun 2019 - Present

  Here at Flamingo Marketing Strategies, we work as an extension of YOUR team. The reason we are able to do this is because we only work with a small number of committed clients on an ongoing basis enabling us to build incredible relationships with you and really get to know your business and your goals! Our mission is to get you noticed, to make you the Flamingo with 100% bespoke marketing campaigns that are very flexible. If something is not working, we change it. Constant reporting, tracking and analysis will make that your campaigns are performing well for you.



i-nexus strategy software

• United Kingdom
• Software Development
• 1 - 100 Employee

• Head Of Marketing

  • Oct 2018 - May 2019

  • Top level target KPI set to achieve 100 MGLs (Marketing Generated Leads) per month. Reached within 2 full months (up from 7 MGLs achieved the month before I joined), and target exceeded by month 4 of employment. • Successfully recruited own team of marketeers – 5 roles within team covering digital, campaign management, events, design and admin. • Introduced over 5 different marketing tools/platforms being used daily to operate the full marketing mix • Planned and executed over 15 events within 6 months to raise brand awareness and educate prospects about our software, improving processes along the way • Regular weekly meetings and catch ups with EXCO to show 3-18 month marketing plan, 15 minute slot in every sales meeting weekly to show what was happening in marketing • Started internal marketing tv channel to improve communication with the wider team • Management of all inbound and outbound leads through to sales team (over 650 gained within 6-month window) • Worked with Digital Marketing Manager on content plan which resulted in moving us from 14th place to 1st place on Google within 6 weeks of his employment. This also meant over 3,000 blog visits in a month up from around 400 average from when I joined • Grown database from 3,500 contacts to 43,000 contacts in 6 months from a mixture of marketing activity and list building with freelancers • Created new marketing materials such as event stands, banners, flyers and giveaways • Monthly marketing updates shared with the board showing improvements across 160 different reporting lines recognising successes and room for improvement across full marketing team



TAP Learning

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Manager

  • Jun 2017 - Oct 2018

  ● Over £452,000 revenue generated from marketing in 10 months (target £15k p/m. Average: £45k p/m 300% success rate.) All campaigns documented to show success per initiative. ● C£20,000 spent on marketing initiatives in 10 months (includes my salary) - average ROI - 210% ● Planning and production of all marketing strategies from concept to completion including campaigns, marketing materials, online marketing campaigns, offline marketing campaigns and events. ● Management of suppliers and online freelancers. ● Brand new website written and designed with the help of a supplier – 60% increase of sessions, 35% increase on of users and 43% of increased page views compared to previous results. ● Creation of all email content, landing pages and web copy. ● Weekly and monthly marketing reports and 3 month rolling marketing plans with evidence of hitting targets and detailed reasoning for marketing initiatives.



Entrepreneurs Circle

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head Of Marketing

  • Jan 2016 - Jun 2017

  ● Management of all marketing activity for The Entrepreneurs Circle to get new members. Over 500 new members acquired since January 2017 (£120,000 revenue)● Planning and Implementing Internal Marketing Campaigns, a recent campaign (54p campaign) had a 60% conversion rate of new members.● Creation of an online learning platform holding over 50 marketing and business growth plans and building of the campaigns to sell it (over 260 sold resulting in £130,000 revenue)● Management of budget and working to targets and deadlines● Management of 12 members of the marketing team (such as designers, web and social media specialists, technicians, video specialists, sales team, events manager and joint venture manager)● Many tasks similar to previous role within this company such as writing copy, building marketing campaigns, running meetings, reporting and attending events to socialise with members

• Senior Marketing Manager

  • Jan 2015 - Jan 2016

  ● Management of 15 clients and all of their campaigns from start to finish (Clients include Accountants, Vets, Florists, Pubs, Salons, PAT testing, Kitchen companies and Printers)● Planning and management of direct mail send-outs, flyers, brochures, Facebook adverts, Google adverts, competitions, email campaigns and video.● Manage and build campaigns in Infusionsoft (CRM System) ● Experience with building squeeze pages and websites● Regular client meetings and phone calls● Regular reporting to clients based on email open rates and call tracking● Produce copy for a variety of different campaigns (both online and offline)● Responsible for training marketing courses to up to 40 apprentices at a time in numerous locations ● Act as one of the Marketing Experts on our nationwide webinars● Assist the head of our team with meetings and interviews● Assist the Director of the company at mastermind meetings and evening meals with members● Featured in numerous ‘Sunday-success’ articles celebrating client success stories from our campaigns



Wickman Group

• United Kingdom
• Machinery Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Aug 2012 - Jan 2015

  ● Produced and implemented a complete Marketing Plan for the year 2013 ● Manage, design and update all marketing materials for offices in the UK, USA, India, Iberia, China, Australia and Brazil – including flyers/brochures/ business cards/ advertising/ newsletters/ editorial/ e-mail/ letters/banners ● Responsible for all photography, design and editing (using Photoshop Elements) ● Produce monthly special offers and copy for 7 global newsletters, e-shots and email campaigns ● Responsible for looking after several websites, producing and uploading content and putting videos onto popular channels such as ‘YouTube’ ● Organise and attend exhibitions. Locations attended include: Massachusetts, USA. Chicago, USA, California, USA. ● 7 weeks spent working in our Chicago office on new projects and exhibition planning for 2015. ● Work with translators to produce collateral – including Chinese, French, Spanish and Portuguese. ● Attend Marketing workshops and events regularly, such as ‘Marketing Week 2013” in London. ● Produced and edited a five-minute corporate company video.



Creative Video

• Huddersfield, United Kingdom

• Camera Operator

  • Jan 2011 - Aug 2012

  Experience gained: - Setting up and operating filming equipment - Editing using Avid and Final Cut Pro - Writing job proposals for briefs - Filming graduations and experiencing 2-6 day business trips - Sales and customer service Experience gained: - Setting up and operating filming equipment - Editing using Avid and Final Cut Pro - Writing job proposals for briefs - Filming graduations and experiencing 2-6 day business trips - Sales and customer service



Symington's Limited

• United Kingdom
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Marketing Assistant

  • Jun 2010 - Dec 2010

  Experience gained: - Organising a fund raiser that raised £2,400 for 'Help the Heroes' charity - Digital marketing and website development - International marketing including export administration - B2B client liaison and communications - Working to targets - Successfully applying to export Symington's products in New Zealand - Communications with clients via telephone, e-mail and post - Designing posters and adverts for events Experience gained: - Organising a fund raiser that raised £2,400 for 'Help the Heroes' charity - Digital marketing and website development - International marketing including export administration - B2B client liaison and communications - Working to targets - Successfully applying to export Symington's products in New Zealand - Communications with clients via telephone, e-mail and post - Designing posters and adverts for events