Experience

Sacred Heart Rehabilitation Center, Inc.

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Chief Technology and Innovation Officer

  • Feb 2023 - Present

• Vice President of Marketing and Information Technology

  • Jul 2016 - Mar 2023

• Integrated Marketing Coordinator

  • May 2013 - Jul 2016

  MARKETING: Develops and oversees marketing strategies and plans for communicating and strengthening the value of company services and brand identity to targeted customers and prospects. COMMUNICATIONS: Creates, integrates, implements, and oversees diverse internal and external marketing communications; that effectively describe and promote the organization and elevate the brand. Includes newsletters, annual reports, appeal letters, video content, presentations, web content, Constant Contact, collaterals, and fund development content. MULTIMEDIA, GRAPHIC DESIGN & PRINT PRODUCTION: Creates, prints, edits, shoots and manages: Our social media and managed websites, e-commerce, Constant Contact, video projects, photography, graphics, brochures, fact sheets, logos, booklets, journals or other promotional collaterals for, fund development, community relations, and external/internal communications, both digital and in house print. SEO/PROMOTION & REPORTING: Evaluates, tracks, optimizes, secures, and reports: Traffic, landing page quality, content, design, e-commerce payments, keywords, and digital campaigns on our social media websites, managed websites, and Constant Contact.FUND DEVELOPMENT: Assist in the planning, creation, integration, and implementation of activities, events, campaigns, and communications to achieve corporate fundraising goals. COMMUNITY, PUBLIC RELATIONS & COMMUNITY OUTREACH: Provide routine liaison services with potential, and current referral sources, community organizations, media, and the public to promote the availability of new or existing services. Keeps the public informed of our goals and mission and enhances our image and community presence. Coordinates in-house tours. INFORMATION SYSTEMS, IT HELP DESK &A/V SUPPORT& TRAINING: Designs, implements, administers, and reports information systems data for marketing and business development. Provides internal IT support and help, AV aid for major presentations, and training for staff. Show less

• Marketing Services Coordinator

  • May 2009 - May 2013

  Identify key goal, objective, or outcome of the marketing material•Identify audience and appropriate media•Coordinate the design, production, and writing of marketing material•Analyze effectiveness of marketing material•Manage allocation of resources and budget for producing marketing material•Concept development and layout for design of marketing material•Train/educate staff on effective use of marketing materials•Maintain inventory of marketing materials•Print production of marketing materials•Measure ROI•Develope marketing plan•Fund development•Internet marketing•Event palnning•Website developement Show less

• Community Relations Specialist

  • May 2006 - May 2009



Americare Home Medical Care

• Marketing Services

  • May 2005 - Dec 2005

  Brand development and brand strategy concentration. Development and implementation of a marketing strategy: Included a major direct mailing and advertising campaign. Brand development and brand strategy concentration. Development and implementation of a marketing strategy: Included a major direct mailing and advertising campaign.