Experience

Apparel21

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• UX/UI Designer

  • Sep 2019 - Present

  Responsible for the design and implementation of experiences for people in the fashion retail industry. An advocate for the user; solving problems through design thinking. Responsible for the design and implementation of experiences for people in the fashion retail industry. An advocate for the user; solving problems through design thinking.



Self-Employed

• Freelance Designer

  • Jul 2013 - Present

  I have done print and web design work for a range of clients, from a major car brand to a music therapist. My passion for design has continued to grow when I realised the importance of Human-Centered Design and began UX work. Completing a number of end-to-end UX projects, I thoroughly enjoy my work and being the voice for users. I firmly believe that design can make the world a better place, and I strive to make my little mark. I have done print and web design work for a range of clients, from a major car brand to a music therapist. My passion for design has continued to grow when I realised the importance of Human-Centered Design and began UX work. Completing a number of end-to-end UX projects, I thoroughly enjoy my work and being the voice for users. I firmly believe that design can make the world a better place, and I strive to make my little mark.



Lenshire Australia

• Customers Experience Team

  • Mar 2016 - Sep 2019

  Ensuring a great experience for customers from first point of contact to the returning of equipment. Understanding customers' needs and recommending the right equipment for their shoot. Maintaining an excellent level of equipment serviceability and accountability. Ensuring a great experience for customers from first point of contact to the returning of equipment. Understanding customers' needs and recommending the right equipment for their shoot. Maintaining an excellent level of equipment serviceability and accountability.



Scalene Studios

• Co-Founder/Director of Photography

  • Dec 2013 - Dec 2015

  Led the conceptualisation, production, pre and post production. Provided creative direction and technical knowledge. Led the conceptualisation, production, pre and post production. Provided creative direction and technical knowledge.



Singapore Armed Forces

• Defense & Space
• 700 & Above Employee

• Specialist – Infantry

  • Nov 2007 - Jun 2012

  A mentor and leader in the Singapore Armed Forces. My role was to instil discipline, and to educate basic military skills. A mentor and leader in the Singapore Armed Forces. My role was to instil discipline, and to educate basic military skills.