Product Designer

• Dec 2022 - Present

Digital Innovation Executive

• Oct 2020 - Apr 2023

At Zairyo, we believe in making fresh ingredients accessible to home cooks. Zairyo is an e-grocer that sells fresh Japanese ingredients without breaking home cooks' wallet. We wish to create a community of home cooks to come together and aspire and share ideas and suggestions on home dining. My duties as an executive include: ● Analyzed individual departments and cross-department’s workflow, developed and implemented a digital plan to streamline the processes and system via software available, such as Monday.com. ● Managed eCommerce platforms such as Opencart & Shopify to manage inventory and update accurate product information. ● Developed product collateral for a better viewing experience for B2B customers. • Regularly oversee and coordinate with different stakeholders, partners, and suppliers to ensure stock availability, quality control of each product, and deliverymen's schedule and services. • Regularly monitor the back-end system and optimize the e-commerce fulfillment strategy to minimize costs while maximizing profits and providing a seamless shopping experience. • Successfully conceptualized, developed, and executed social media campaigns to promote brand awareness to potential customers. • Outreach to customers and potential partners through participating in pop up stores and social media (Facebook page, Instagram). • Regularly create and developed engaging social media posting and ideas to create an organic marketing strategy and building a community of followers and customers. • Assist in setting up and creating marketing collaterals for events. Show less

UX Designer

• Jun 2022 - Sep 2022

Engaged in three freelance User Experience projects covering various industries: 1. EE Music - A premium music school that focuses on offering the finest curriculum using its unique technology capabilities My team and I have conducted User Survey and Usability Test to gather insights which help to identify the current usability problem. Since then, my team have re-design and delivered a low-fidelity prototype which improves the user experience. Engaged in three freelance User Experience projects covering various industries: 1. EE Music - A premium music school that focuses on offering the finest curriculum using its unique technology capabilities My team and I have conducted User Survey and Usability Test to gather insights which help to identify the current usability problem. Since then, my team have re-design and delivered a low-fidelity prototype which improves the user experience.

Global Business Group Executive

• Sep 2018 - Oct 2020

• Spearheaded Food & Beverages members' international outreach via organizing Singapore Pavilion, B2B Matching, and Food Demonstration in Food & Beverage trade fairs held in the ASEAN region • Organized successful business networking/matching events, seminars, and webinars in Singapore about industry trends and government initiatives • Collaborated and communicated across different stakeholders to develop Singapore Pavilions and Business Matching Sessions for F&B members. • Monitor, plan, and distribute budget accordingly. • Country coverage and research on markets within the ASEAN region for the benefit of members. Show less

Administration Associate

• May 2017 - Aug 2017

My duties included: - Assisting in transferring the ANZ Retail and Wealth customers to DBS - Responsible for data entry and retrieval of client’s documents and forms - Organised and compiled the needed files accordingly - Handling of sensitive clients' information and updating of information into the banking systems - Assists supervisor in handling report preparation using Microsoft Excel - Coordinate space and office organization My duties included: - Assisting in transferring the ANZ Retail and Wealth customers to DBS - Responsible for data entry and retrieval of client’s documents and forms - Organised and compiled the needed files accordingly - Handling of sensitive clients' information and updating of information into the banking systems - Assists supervisor in handling report preparation using Microsoft Excel - Coordinate space and office organization

Marketing Intern

• Oct 2015 - Feb 2016

During the course of 5 months, I was assigned to handle all Lighting Solutions' marketing activities as well as social media platforms that I, along with my team created. Lighting Solutions is a one-stop solution provider. We provide a vast range of services and products. Our services range from customization of lightings, installation of lightings, consultancy of projects as well as automation system. Valued-added services such as maintenance and close follow up are provided to ensure fulfilment of customer's needs. The following are the list of duties that I have as a Marketing Intern: 1. Provide competitive research and analysis support for Lighting Solutions and OTTO Solutions, the primary company 2. Help with collection and synthesis of quantitative and qualitative data 3. Develop and implement strategic marketing activities, one of the marketing activities my team and I created was "Gift a Cake", where we sent delicious cakes to our loyal customers, showing our thanks to them. It was a success and our customers liked the idea of it. 4. Assist with advertising and marketing promotional activities including social media, mobile, mail, e-mail, web, telemarketing, and print. 5. Explore and propose updates/enhancements and new options 6. Draft client communications, content for blogs, website, and social media 7. Work with various databases Show less

Accounting Intern

• Mar 2015 - Apr 2015

Duties include: 1. Filing and data entry by using Microsoft Words and Excel 2. Assist the Director of Account on tasks such as translating Chinese documents to English for English based clients 3. Assist with overflow work from administrative and executive assistants. Duties include: 1. Filing and data entry by using Microsoft Words and Excel 2. Assist the Director of Account on tasks such as translating Chinese documents to English for English based clients 3. Assist with overflow work from administrative and executive assistants.

Retail Assistant

• Feb 2014 - Oct 2014

Duties included: 1. Attend and provide response to all forms of feedback received on a timely basis 2. Assisted the manager in maintaining customer relations 3. Evaluating feedback from valued customers 4. Handled work under stress in a fast pace working environment 5. Emphasizing on quality service 6. Teaching new staffs on the basis of opening and closing of the entire shop. Duties included: 1. Attend and provide response to all forms of feedback received on a timely basis 2. Assisted the manager in maintaining customer relations 3. Evaluating feedback from valued customers 4. Handled work under stress in a fast pace working environment 5. Emphasizing on quality service 6. Teaching new staffs on the basis of opening and closing of the entire shop.

Inbound Travel Intern

• Oct 2012 - Feb 2013

Duties included: Answer tour enquiries from various overseas clients; arrange tour components for arriving tourists, including hotel reservations, city tours in Singapore, airport transfers, meals, attractions tickets, etc; produce before-tour & after-tour documents, for example: Guide Claim Form, Itinerary, Invoice, Costing, etc. Duties included: Answer tour enquiries from various overseas clients; arrange tour components for arriving tourists, including hotel reservations, city tours in Singapore, airport transfers, meals, attractions tickets, etc; produce before-tour & after-tour documents, for example: Guide Claim Form, Itinerary, Invoice, Costing, etc.

Retail Assistant

• Sep 2010 - Feb 2011

Duties included: 1. Attend and provide response to all forms of feedback received on a timely basis 2. Assisted the manager in maintaining customer relations 3. Evaluating feedback from valued customers 4. Handled work under stress in a fast pace working environment as well as emphasizing on quality service. 5. Making sure that customers have a fun and enjoyable environment Duties included: 1. Attend and provide response to all forms of feedback received on a timely basis 2. Assisted the manager in maintaining customer relations 3. Evaluating feedback from valued customers 4. Handled work under stress in a fast pace working environment as well as emphasizing on quality service. 5. Making sure that customers have a fun and enjoyable environment