Nikos Pitsiladis

Head, Digital Media Mega TV at Mega TV
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Contact Information
us****@****om
(386) 825-5501
Location
Greece, GR
Languages
  • English Full professional proficiency
  • French Professional working proficiency
  • Spanish Elementary proficiency
  • Greek Native or bilingual proficiency

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Credentials

  • YouTube Channel Growth Certification
    Google
    Jun, 2017
    - Oct, 2024
  • Content Strategy - Brand Partner Program
    Google
    May, 2017
    - Oct, 2024
  • Google Analytics Certification
    Google
    Mar, 2015
    - Oct, 2024
  • YouTube Digital Rights Management
    Google
    Aug, 2014
    - Oct, 2024
  • YouTube Audience Development
    Google
    Aug, 2014
    - Oct, 2024

Experience

    • Greece
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Head, Digital Media Mega TV
      • Jun 2021 - Present

      In charge of the broadcaster's digital footprint across all channels -namely social media, websites, video and audio platforms, apps, third party digital content creators. MEGA TV, relaunched in 2020, is the country's top national broadcaster.

    • Group Digital Marketing Manager, AlterEgo Media
      • Aug 2021 - Present

    • Greece
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Head Of Digital Media
      • Nov 2018 - Jun 2021
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Head, Digital Content and Marketing
      • Jan 2017 - Dec 2018

      Antenna Group is globally the largest Greek media company, owning a diversified portfolio of media assets in TV, Radio, Internet, Music, Publications, Education and Telecommunications. - Shifted content production to video creating an in-house content team and producing specially designed content per platform, also investing in innovative storytelling platforms. - Renegotiated the network’s YouTube premium partnership, restructured the previous content team and launched the ANT1 multi-channel network in house, increasing YoY revenue by 157%. - In charge of performance campaigns for the brand, assets, TV shows and talents across own, paid and earned digital channels. Headed the strategic planning, budget management and insights analysis. - Managed the official ANT1 TV website and WEB TV catchup service. Headed a complete in-house website redesign. New website www.antenna.gr was launched in Q4 2017. - Responsible for Netwix, a short-form OTT WEB TV service featuring YouTube talent, ANT1 Next (an SVOD service) and Ant1 News website. - Suggested new creative use of native media placements on video content working with internal stakeholders. - Lectured on Digital Marketing at ANT1 Media Lab, the Group’s private college. Show less

    • Digital Media Manager
      • Nov 2012 - Jan 2017

      Responsible for all aspects of the digital presence of one of the country's top nationwide broadcasting media groups. - Responsible for developing and managing the station's overall digital (web, mobile, social media) strategy, overseeing all digital agreements, WEB TV rights acquisitions, launches, crafting timelines and tracking progress against KPIs. - In charge of the official Alpha TV website, Web TV and Alpha TV mobile app. - In charge of Alpha TV's official social media accounts on Facebook, Twitter, Instagram, Pinterest as well as the buildup of the station's successful YouTube premium partnership. - Worked closely with all stakeholders (namely IT, PR, TV shows production, content, legal and sales teams) to plan, coordinate and prioritize the development and promotion of digital projects. - Managed the digital promo and presence of every TV show. - Analyzed and reported insights and key metrics, focusing on improving customer experience, whilst promoting innovative development. - Managed all ad serving tools and programmatic ads exchange in both mobile and online platforms. - Proposed and overlooked the creation of creative digital media campaigns (both B2B and B2C) in cooperation with the sales team. Show less

    • Greece
    • Entertainment
    • 1 - 100 Employee
    • Digital Media Consultant
      • Mar 2016 - Dec 2016

      Freelance Consultant on Digital Media for Greece's oldest and most prestigious arts and crafts festival, in charge of digital promos, deals and launches. Freelance Consultant on Digital Media for Greece's oldest and most prestigious arts and crafts festival, in charge of digital promos, deals and launches.

    • Greece
    • Telecommunications
    • 1 - 100 Employee
    • Marketing Manager
      • May 2009 - Oct 2012

      - Led the strategic creative and marketing support for Sales and Account Management teams - Managed and coordinated advertising and mobile marketing campaigns - Acquired extensive experience in Digital Marketing, Social Media Administration, SEO for corporate websites - Conducted research and shaped tailor made promo campaigns and marketing activations (Btl+Atl advertising, large scale mobile marketing VAS campaigns, iPhone apps/Android apps/Social media apps etc) for major Telcos, such as Vodafone Spain, France Telecom, MTN Groupe, Zain, Orange etc. - Created pre-sales proposals, campaign proposals, RFPs, customer case studies and effort estimates - Provided copywriting and content management support - Managed communications with the Clients’ Marketing Teams - Mapped customer requirements to Product capability - Consulted on digital marketing strategies and New Media applications in terms of Word of Mouth Marketing, Search Engine Optimization and Online Brand Building Show less

    • Publication Coordinator
      • May 2009 - Sep 2010

      - Contributed to the Greek edition of The Economist magazine, a monthly supplement in the daily Greek newspaper I Kathimerini - Coordinated the Greek dossier - Contributed to the Greek edition of The Economist magazine, a monthly supplement in the daily Greek newspaper I Kathimerini - Coordinated the Greek dossier

    • Writer
      • Apr 2008 - Aug 2010

      Contributed to several financial, lifestyle, business publications on a freelance basis Contributed to several financial, lifestyle, business publications on a freelance basis

    • United Kingdom
    • Higher Education
    • 1 - 100 Employee
    • Radio show host
      • Nov 2007 - May 2008

      Hosted a weekly radio show. Hosted a weekly radio show.

    • Writer at large
      • Feb 2005 - Sep 2007

      Member of the editorial team at lifestyle/current affairs magazines Free, FHM, Men, owned by Greece's largest publishing group. Member of the editorial team at lifestyle/current affairs magazines Free, FHM, Men, owned by Greece's largest publishing group.

    • France
    • Broadcast Media Production and Distribution
    • Writer
      • May 2004 - Feb 2007

      Freelance contributor to magazines Time Out London, Time Out Athens and the Time Out Guide for Athens Freelance contributor to magazines Time Out London, Time Out Athens and the Time Out Guide for Athens

Education

  • Columbia University in the City of New York
    The Lede Certification in Data Science, Computer and Information Sciences
    2018 - 2018
  • Newcastle University
    Master of Arts (MA), Media and Journalism
    2007 - 2008
  • Athens University of Economics and Business
    Professional Diploma, Digital Marketing
    2016 - 2017
  • Ethnikon kai Kapodistriakon Panepistimion Athinon
    Philosophy
    1999 - 2004

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