Experience

Vitulo & Co

• Brazil
• Advertising Services
• 1 - 100 Employee

• Founder & Creative Director

  • Feb 2019 - Present

  We are a startup that helps brands stand out in a new narrative scenario with experiences that cross real and digital barriers through augmented (AR) and extended (XR) reality. We are a startup that helps brands stand out in a new narrative scenario with experiences that cross real and digital barriers through augmented (AR) and extended (XR) reality.



Globo

• Brazil
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Lead Product Designer

  • Jul 2018 - Present

  In Globo's innovation lab – MediaTech Lab, I am responsible for the ideation, design and development of digital products using design thinking, user research methodologies and innovation ecosystem's connection to establish Globo, one of the largest media groups in the world, as a reference in Mediatech.- Innovation and product design;- MVPs and prototypes;- Design thinking, design sprints and facilitations;- Innovation events planning and organization (Hackathon Globo, Open House, Labtalks);- Leading a design team;- Building a new innovation funnel/methodology;



ioasys

• Brazil
• Software Development
• 200 - 300 Employee

• Marketing Manager

  • Dec 2016 - Jul 2018

  ioasys is a software house and digital transformation agency. In 2 years I was responsible for:- Marketing restructuring and full rebrand (communication assets, visual communication, websites, social media) in Brazil and foreign marketing;- Programmatic and growth marketing strategies;- Inbound and content marketing;- Internal marketing (+80 employers);- Leadership and team work; ioasys is a software house and digital transformation agency. In 2 years I was responsible for:- Marketing restructuring and full rebrand (communication assets, visual communication, websites, social media) in Brazil and foreign marketing;- Programmatic and growth marketing strategies;- Inbound and content marketing;- Internal marketing (+80 employers);- Leadership and team work;



Tá Pronto

• Co-Founder

  • Dec 2015 - Aug 2016

  Ta Pronto! was a startup that sought to facilitate intermediation between small producers of homemade food and people looking for healthy food. I was one of the founders and responsible for the entire online and offline marketing strategy, growth hacking, web design, ecosystem connection and product development. We won the Startup Weekend Belo Horizonte, participated on Lemonade acceleration program and sold more than 2,000 products in 9 months of existence. Ta Pronto! was a startup that sought to facilitate intermediation between small producers of homemade food and people looking for healthy food. I was one of the founders and responsible for the entire online and offline marketing strategy, growth hacking, web design, ecosystem connection and product development. We won the Startup Weekend Belo Horizonte, participated on Lemonade acceleration program and sold more than 2,000 products in 9 months of existence.



ETA Design

• Art Director

  • Nov 2015 - Aug 2016

  - Brand and rebrand projects;- Strategic planning and development of visual identities;- Digital and programatic marketing strategies;- Inbound and content marketing;- Offline/print campaigns; - Brand and rebrand projects;- Strategic planning and development of visual identities;- Digital and programatic marketing strategies;- Inbound and content marketing;- Offline/print campaigns;



Quartel Design

• Brazil
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Feb 2015 - Nov 2015

  Brand design projects for companies and artists, graphic design planning and execution for CDs and DVDs, editorial design, marketing campaigns and social media design. Brand design projects for companies and artists, graphic design planning and execution for CDs and DVDs, editorial design, marketing campaigns and social media design.



Lider Aviation

• Brazil
• Airlines and Aviation
• 700 & Above Employee

• Marketing Intern

  • Dec 2013 - Jan 2015

  The major player in executive mobility in Latin America. - Worked on some internal and external marketing projects, with a participation in a one-year rebrand project. - Marketing campaigns that impacted more than 24 bases across the country and more than 2.200 employeers. - Focal point with advertising agencies. The major player in executive mobility in Latin America. - Worked on some internal and external marketing projects, with a participation in a one-year rebrand project. - Marketing campaigns that impacted more than 24 bases across the country and more than 2.200 employeers. - Focal point with advertising agencies.