Account Coordinator

• Oct 2023 - Present

Email Marketing Specialist

• Aug 2021 - Oct 2023

I crafted and executed a wide range of email campaigns, encompassing single-send, recurring, triggered, and dynamic formats, whilst ensuring a cohesive brand presence. Simultaneously, I closely monitored crucial metrics, encompassing website visits, event interactions, and page duration. I also evaluated website traffic Key Performance Indicators (KPIs) and engagement metrics through the utilization of UTMs and cookies, leveraging Google Analytics to extract comprehensive insights. I crafted and executed a wide range of email campaigns, encompassing single-send, recurring, triggered, and dynamic formats, whilst ensuring a cohesive brand presence. Simultaneously, I closely monitored crucial metrics, encompassing website visits, event interactions, and page duration. I also evaluated website traffic Key Performance Indicators (KPIs) and engagement metrics through the utilization of UTMs and cookies, leveraging Google Analytics to extract comprehensive insights.

Digital Marketing Coordinator

• May 2021 - Jun 2022

I successfully launched an eCommerce platform, coupled with a revitalized social media strategy that has driven increased online engagement and an enriched customer journey. My responsibilities included managing intricate website elements and elevating the aesthetic appeal of landing pages, all while demonstrating thorough attention to detail in crafting visually captivating experiences. Additionally, I effectively generated paid and organic social media marketing to cultivate a unique brand identity across diverse channels. This approach ensures a consistent and recognizable presence that deeply resonates with specific audience segments. Show less

Ecommerce Business Owner

• Jan 2019 - Jan 2022

I orchestrated strategic social campaigns, artfully crafted merchandise, and introduced loyalty incentives, resulting in a remarkable accomplishment of over 2,000 orders within a year. This achievement shows my unique entrepreneurial spirit and commitment to success. Furthermore, I conducted thorough research into selling trends, skillfully captivating potential audiences on platforms like Instagram, Facebook, and TikTok. As a result, I cultivated an impressive following of over 12,000, showcasing my adeptness at engaging and connecting with diverse audiences across digital channels. Show less