Experience

SJI Associates

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Senior Art Director

  • May 2023 - Present

  An award-winning women-owned creative agency with a 25-year track record of expertise in branding, advertising, communications, key art, style guides and more across multiple platforms. https://sjiassociates.com/ An award-winning women-owned creative agency with a 25-year track record of expertise in branding, advertising, communications, key art, style guides and more across multiple platforms. https://sjiassociates.com/



Paramount

• United States
• Entertainment Providers
• 700 & Above Employee

• Sr Art Director Live Action and Animation Movies + Series Nickelodeon/Nick Jr/P+ Nick Awesomeness TV

  • Jul 2014 - Feb 2023

  Led in-house team and agencies' concept development, pitch, oversight, and execution of TV/streaming key art for Live Action/ Animation Movies and Series for Nick, Nick Jr, Nick/Awesomeness and P+ originals. Art Directed remote and on-site photoshoots for photo galleries, press, environmental and key art. To offset limited marketing budgets, art directed shoots during show productions collaborating with show teams on logistics. Guided the Production Team on all creative aspects of shoot pre-production (wardrobe, props, lighting, set builds, acting) and post. Creative Directed promotional styleguides to set the aesthetic tone of series and movies launched on Nick, Nick Jr, P+/Nick originals. Managed photo gallery editing, compositing, and generated ideas for character art development. Managed logo concept, development and international adaptations for TV/streaming Movies and Series. Led new visual identity guidelines for key art to be used across linear, streaming, digital/social. Creative directed property-specific campaigns for OOH, school and consumer marketing events. Art directed book and video covers for Nick Publishing/ Home Video. Developed press kits from concept to final printing. Built strong partnerships with Live Action/ Animation Movies and Series Production Units, Press, Talent, Consumer Marketing, Project and Production Management, and cross-functional creatives teams throughout Nick/Nick Jr/P + ensuring branding alignment. Hired and mentored a high performing in-house team producing multiple campaigns in a fast-paced, deadline driven environment. Directed photographers, illustrators, freelance designers, and production staff ensuring proper production of campaigns deliverables. Reduced operational costs by introducing small key art agencies and international digital artists. Managed every production from budget analysis to final deliverables, always finding creative solutions for achieving savings. Show less



Nickelodeon

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Art Director Live Action and Animation Movies and Series

  • Jul 2014 - Jan 2018



Steve Madden

• United States
• Retail
• 700 & Above Employee

• Contract Art Director

  • Apr 2014 - Jul 2014

  Creative directed promotional assets for seasonal and lifestyle campaigns. Art directed in-house photographers to capture product photography critical to seasonal campaigns. Managed a mid-size in-house creative team. Creative directed promotional assets for seasonal and lifestyle campaigns. Art directed in-house photographers to capture product photography critical to seasonal campaigns. Managed a mid-size in-house creative team.



Mobients, Inc

• Brand Strategy Director

  • Jul 2013 - Mar 2014

  Led the evolution of the Mobients’ brand by proposing a new visual identity, brand positioning and communication plan. Co-led the proposal of a marketing plan and social media presence that aligned with new brand positioning and overall communication. Conceptualized ideas and proposed visual direction for second screen experiences and digital storytelling for a TV drama series at NBCUniversal. Created visual presentations of sales pitches for potential Fortune 500 entertainment and retail clients. Contributed to the development of best hiring practices and on-boarding process for new team members. Show less



WarnerMedia

• United States
• Entertainment Providers
• 700 & Above Employee

• Design Manager | Cartoon Network Latin America

  • Apr 2001 - Nov 2012

  Tripled internal client portfolio by dramatically elevating design standards, applying visual consistency among Cartoon Network and Boomerang international units. Maximized $250k annual prod budget with limited human capital to create 17 multilingual advertising campaigns/year in 6 Latin American markets achieving 100% on-time delivery. Spearheaded 2010 Boomerang rebranding used across all existing network’s platforms. Boomerang brand awareness increased by 50% among the channel audience target (girls 12-17). Led visual guidelines for the 1st Turner Latin American social program CN Cartoon Movement, which extended to Cartoon Network Europe. Repositioned Turner's Kids Networks (TDM Brazil, LA BANDA Venezuela, LA CQ Mexico) as content creators by showcasing network offerings through cutting edge and market-savvy graphic guidelines. Significantly Increased designers’ productivity and optimized production processes by restructuring workflow and partnering with previously untapped internal company production services. Conceptualized and executed Cartoon Network and Boomerang key off channel (print and digital) marketing/sales communication, advertising campaigns, show launches and network ads, collateral, logos, event design, sales/press kits, licensing materials, brand/style guides. Managed key business/creative partnerships w cross functional executives in international marketing offices in Argentina, Brazil, Mexico, Chile, Colombia, Venezuela. Liaised w CN US/EMEA optimizing asset-sharing. Built and mentored an international and high-performing creative team in Brazil, Argentina, and US. Negotiated rates with external creative agencies, freelancers, animators, photographers, illustrators and print shops ensuring budget maximization. Responsible for department production budget, project scheduling/management and team career development. Show less



Turner (Turner Broadcasting System, Inc)

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Designer

  • Sep 1999 - Apr 2001

  Led the TNT Latin America off-channel department as sole creative after separation of networks in 2000. Successfully created and implemented a new, consistent visual guideline for TNT off-channel materials for international markets. Created effective advertising, promotional, PR and sales materials from concept through production for key Latin American markets: Argentina, Mexico, Brazil, Colombia. These marketing, PR and promotional assets ranged from ads, posters, outdoor media, brochures, press kits, premiums, sales and media kits. Art directed international advertising campaigns launching Cartoon Network US new original animated shows to Latin America (PowerPuff Girls, Johnny Bravo, Dexter Laboratory and many more) as well as acquired-movies for TNT. Art directed and negotiated terms with US based and international advertising agencies, freelance designers, and photographers. Responsible for photo shoot pre-production and post-production. Forecasted the newly created 2001 TNT Print and Design department budget inclusive of headcount projections and T&E and production expenses. Awarded many Promax BDA and other industry design awards. Show less



CMA Publishing, Inc

• Vienna, Virginia, United States

• Production Manager

  • Oct 1998 - Jul 1999

  Crafted eye-catching cover design and editorial layout for Diverse: Issues in Higher Education and Community College Week, biweekly publications, playing a key role in shaping the visual identity of these respected publications and elevating their brand presence and impact. Partnered with Editor-in-Chief, Photo Editor, and Editorial team in defining best visual solutions for covers and feature stories. Created media kits (sub-cards, letters, brochures), trade ads and promotional material for magazine subscription. Show less