Lexi Kong
Director at Ipsos Australia- Claim this Profile
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Bio
Experience
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Ipsos Australia
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Australia
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Market Research
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1 - 100 Employee
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Director
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May 2022 - Present
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Public Affairs Research Director, Business Improvement Lead & QA Director ANZ
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Jan 2021 - May 2022
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Research Director & ANZ Quality Assurance Director
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Apr 2019 - Jan 2021
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Senior Research Manager
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Apr 2018 - Apr 2019
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Ipsos UK
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United Kingdom
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Market Research
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700 & Above Employee
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Research Manager
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Mar 2017 - Apr 2018
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Senior Research Executive
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Jan 2015 - Mar 2017
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Trendence Institut
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Germany
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Human Resources Services
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1 - 100 Employee
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UK Research & Data Manager
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Oct 2013 - Jan 2015
Establishing the research function of trendence in the UK. Data management of an annual survey of 28,000 students across the UK, looking at their opinions and expectations of the graduate labour market. Bespoke insight and analysis work to drive effective targeting of students for clients. Establishing the research function of trendence in the UK. Data management of an annual survey of 28,000 students across the UK, looking at their opinions and expectations of the graduate labour market. Bespoke insight and analysis work to drive effective targeting of students for clients.
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Kantar Media
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United Kingdom
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Marketing Services
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700 & Above Employee
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Senior Research Executive
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Jun 2012 - Oct 2013
TGI (Target Group Index) is the world's leading provider of single source marketing and media surveys.Project management of GB TGI and overseeing the management of Premier & Youth TGI products.Steering online development on the TGI projects in the UKTarget creation, segmentation and fusion projects
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Research Executive (TGI Surveys)
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Jun 2010 - Jun 2012
Project manager of GB TGI, prior to this project management of Premier.Target creation, segmentation and fusion projects under the guidance of a Technical Director.Assist in the development of new and existing products around TGI.Corporate Social Responsibility representative of TGI.
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Cognitive Business Media
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United Kingdom
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Technology, Information and Media
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1 - 100 Employee
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Data Management
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Jan 2010 - May 2010
Data management of a 17,000+ readership across 3 publications. Key role was to converse with existing, and interview new subscribers in preparation for external audit ensuring data consistency and validity. Data management of a 17,000+ readership across 3 publications. Key role was to converse with existing, and interview new subscribers in preparation for external audit ensuring data consistency and validity.
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Education
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The University of Manchester
BSocSc, Criminology and Social Policy -
The University of Manchester
MRes, Criminology and Socio-Legal Studies