Experience

Defected Records

• United Kingdom
• Media Production
• 1 - 100 Employee

• Digital Growth Lead

  • Jul 2023 - Present

  The Growth & Partnerships Manager is responsible for creating and implementing new projects and identifying new opportunities to drive streams, increase active customers and develop brand partnerships. The Growth & Partnerships Manager bridges the gap between the Digital and the Brand Partnerships team and the Digital Marketing team, and leads digital for partnerships - devising, executing and overseeing innovative digital marketing campaigns alongside partner brands. The role is also concerned with record streaming growth through social campaigns, with a focus on influencer and TikTok strategy. Show less

• Digital Marketing Manager

  • Oct 2022 - Jul 2023

  Defected Records is an industry leading independent record label specialising in house music recordings, compilation albums, events, publishing, artist booking and management.



Not Bad For A Girl

• United Kingdom
• Musicians

• Founder and Manager

  • Apr 2019 - Present

  Not Bad For A Girl is a collective of all female DJs based in Manchester, UK. With 7 different DJs playing every different genre, the aim of Not Bad For A Girl is to create opportunities for women in the electronic music industry. Responsibilities include: Marketing and PR strategy and implementation. Visual and written content creation (Photoshop CC, Lightroom, GIMP 2.10, Canva, Later, Lightworks, Blender etc.). Social media management (Facebook, Instagram, Twitter, Snapchat, Google, Spotify, Youtube, Vimeo). Website management (Squarespace). Booking agent. Artist management. Venue booking. Monthly radio residencies host (Reform Radio, Vandelay Radio). Assisting with finance and budgeting. Building relationships with local promoters. Press releases. Show less



Reform Radio

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Radio Host

  • May 2019 - Present



AEI Music

• United Kingdom
• Musicians
• 1 - 100 Employee

• Digital Marketing Manager at UKF and Drum&BassArena

  • Jan 2021 - Oct 2022

  - I own social media for UKF, AEI Group’s flagship brand, including managing our social agency. In the 9 months since I’ve taken this on, we have delivered 25% growth in our Instagram audience, and an 11 fold increase in our TikTok (up to 138k followers).- Building and implementing the marketing calendars for UKF and sister brand Drum&BassArena, including promotion for events, livestreams, releases and merchandise. - Worked end-to-end on ten product launches, taking full responsibility for the most recent three. Includes overseeing design, sampling, working with distributors and promotion.- Website management (Wordpress), CRM marketing (Mailchimp) & content marketing, including commissioning, writing and editing articles.- Paid social - Instagram, Facebook and TikTok ad campaigns.- Influencer marketing. Show less

• Music Journalist

  • Oct 2020 - Oct 2022

  UKF is a record label and events company, as well as being an editorial platform with global reach.



Critical Music

• United Kingdom
• Musicians
• 1 - 100 Employee

• Events and Operations Manager

  • Sep 2019 - Aug 2020

  Critical Music is one of the UK's most well-respected electronic music labels. As well as representing some of the biggest names in drum & bass music, Critical hosts a series of popular music events across the UK. Responsibilities included: Event management Graphic design and website maintenance Supporting day to day operations Content creation, including illustration and music video production Merchandise design and distribution. Critical Music is one of the UK's most well-respected electronic music labels. As well as representing some of the biggest names in drum & bass music, Critical hosts a series of popular music events across the UK. Responsibilities included: Event management Graphic design and website maintenance Supporting day to day operations Content creation, including illustration and music video production Merchandise design and distribution.



Fuse FM

• Musicians
• 1 - 100 Employee

• Events Manager

  • Jun 2018 - Jun 2019

  Fuse FM is the University of Manchester's student radio station. Responsibilities include: Event team management. Event management training. Marketing and PR strategy and implementation. Visual and written content creation (graphic design, article writing). Social media management. Venue booking. Artist bookings. Press releases. Fuse FM is the University of Manchester's student radio station. Responsibilities include: Event team management. Event management training. Marketing and PR strategy and implementation. Visual and written content creation (graphic design, article writing). Social media management. Venue booking. Artist bookings. Press releases.



Manchester Charity Fashion Show

• Manchester, United Kingdom

• Vice Chair

  • Sep 2018 - Mar 2019

  Manchester Charity Fashion Show works with a different charitable partner each year to raise funds and awareness. Responsibilities included: Marketing and PR strategy and implementation. Visual and written content creation (graphic design, article writing). Social media management. Sourcing and liaising with sponsors. Event management. Directing photoshoots. Press releases. Manchester Charity Fashion Show works with a different charitable partner each year to raise funds and awareness. Responsibilities included: Marketing and PR strategy and implementation. Visual and written content creation (graphic design, article writing). Social media management. Sourcing and liaising with sponsors. Event management. Directing photoshoots. Press releases.



The Cause

• United Kingdom
• Musicians
• 1 - 100 Employee

• Digital Marketing Manager and Artist Liaison

  • Jun 2018 - Oct 2018

  The Cause is an independent nightclub celebrating dance music culture, London nightlife, independent business and positive mental health. Partnered with Mind in Haringey, Help Musicians UK and C.A.L.M., The Cause raises money for mental health charities through large-scale nightlife events. Responsibilities included: Marketing and PR strategy and implementation. Visual and written content creation. Social media management. Website creation (Squarespace). Event management. Artist liaison. Venue listing (TagVenue, Hirespace, Headbox). Regular newsletter (MailChimp). Show less



Byron Bay YHA

• New South Wales, Australia

• Staff Member

  • Jan 2016 - Jun 2016

  Byron Bay YHA is a hostel located in New South Wales, Australia. Responsibilities included: Night manager of the hostel. Organising nightlife of guests. Byron Bay YHA is a hostel located in New South Wales, Australia. Responsibilities included: Night manager of the hostel. Organising nightlife of guests.



Box Marketing

• Aylesbury, United Kingdom

• Telemarketer

  • Aug 2015 - Dec 2015

  Box Marketing are drinks specialists that work on behalf of brand owners to increase visibility and drive distribution of their brands. Responsibilities included: Understanding of telemarketing software (Horizon, Salesforce, DITS). Unscripted business to business sales pitches on outbound calls. Box Marketing are drinks specialists that work on behalf of brand owners to increase visibility and drive distribution of their brands. Responsibilities included: Understanding of telemarketing software (Horizon, Salesforce, DITS). Unscripted business to business sales pitches on outbound calls.



The RAP Project

• United Kingdom
• Primary and Secondary Education
• 1 - 100 Employee

• Social Media Manager

  • Oct 2014 - Dec 2015

  The RAP Project aims to raise awareness about personal safety and prevention in areas of rape and sexual assault, while openly discussing how pornography and social media influence attitudes, body image and expectations by touring schools and colleges across the UK. Responsibilities included: Marketing and PR strategy and implementation. Visual and written content creation (graphic design, article writing). Social media management. Regular newsletter (Mailchimp). The RAP Project aims to raise awareness about personal safety and prevention in areas of rape and sexual assault, while openly discussing how pornography and social media influence attitudes, body image and expectations by touring schools and colleges across the UK. Responsibilities included: Marketing and PR strategy and implementation. Visual and written content creation (graphic design, article writing). Social media management. Regular newsletter (Mailchimp).