Marketing Director

• Jul 2022 - Present

Co-Founder and Marketing Director

• Jul 2015 - Present

• Manage client portfolios and marketing campaigns • Develop business strategies and ensure their alignment with short-term and long-term objectives • Oversee operations and business activities to ensure they meet strategy and mission • Manage social media, email, web, and/or marketing campaigns for businesses and non-profits including Women’s Islamic Initiative in Spirituality and Equality (WISE), International Learning Center Plus (ILCPlus), Tiny Tooth Pediatric Dentistry, and Mustafa Funeral Chapel • Manage business development • Establish relationships with journalists & influencers on social media to increase engagement &awareness • Produced videos, press releases, mailers, newsletters, brochures, & PowerPoint presentations • Develop and managed cross-channel campaigns (social media, ads, website, mobile, video, and emails) • Track social media engagement, website traffic, and email open-rate for campaigns and stats of competitors Achievements: • Met fundraising goals for Mustafa Funeral Chapel in 6 weeks • Implement creative marketing strategies to meet fundraising and student registration goals for ILCPlus • Increased media coverage to $3 million of advertising broadcast & print media value for civil rights organization • Increased revenue by 45% via introducing holiday mailer, giving emails, social media & mobile campaigns for civil rights organization Show less

Marketing & Communications Manager

• Nov 2019 - Jul 2022

• Manage inbound marketing, including emails, social media, and ads via HubSpot • Manage and market monthly webinars for AWS and YES, thereby receiving over 300 attendees • Lead design of new website and introduced tech blog, increasing traffic to website by 100% • Lead product development meetings • Manage Sales and Marketing materials, funnels, email workflows, and campaigns • Manage sales team and create salesflow including sales communications process • Support the sales team selling cloud, software, and other offerings • Develop cross-channel marketing campaigns and execute/monitor digital marketing activities • Proactively work closely with sales management to develop and maintain target lists of prospects • Manage ROI and generate weekly reports showing progress against assigned prospecting goals • Generate and maintain a database of prospects and leads • Manage digital marketing • Recruit and hire sales and marketing team • Manage marketing team and projects Show less

Digital Marketing Manager

• Jul 2019 - Nov 2019

• Work with marketing director to plan and develop national digital programs and campaigns, including online advertising (SEM), SEO, social media, and email marketing including drip campaigns- Will be fully responsible for execution and data analysis. • Track performance of digital campaigns against departmental and company-wide initiatives thorough analytics and campaign reporting, and present recommendations to the director of marketing • Lead ongoing management of digital touch points and social media networks including day-to-day execution • Conduct A/B testing to test digital campaigns and website strategies • Prepares marketing reports by collecting, analyzing, and summarizing data for all promotional campaigns and reports findings and suggestions based on data to director of marketing • Update website content via WordPress CMS • Assist team in webinar execution via Zoom webinar tool; promotes webinars across all platforms, tracks registration • Development of communications such as presentations, event support materials, emails, shareable social posts/content, digital ads, brochures, and other material as assigned Show less

Marketing Manager

• Jul 2018 - Mar 2019

• Managed marketing, advertising, and marketing staff • Analyzed customer research, current market conditions, and competitor information • Developed and implemented marketing plans and projects for new and existing services • Expanded and develop marketing platforms including social media and web platforms • Reported on return on investment and key performance metrics • Liaised with industry partners, clients, media and advertising, as necessary • Managed marketing, advertising, and marketing staff • Analyzed customer research, current market conditions, and competitor information • Developed and implemented marketing plans and projects for new and existing services • Expanded and develop marketing platforms including social media and web platforms • Reported on return on investment and key performance metrics • Liaised with industry partners, clients, media and advertising, as necessary

Marketing and Communications Specialist

• Jan 2018 - Apr 2018

• Managed website, annual report, and cover events for the Program on Law and Government • Managed social media audit for Washington College of Law programs and campaigns • Increased engagement by 100% on social media platforms • Managed website, annual report, and cover events for the Program on Law and Government • Managed social media audit for Washington College of Law programs and campaigns • Increased engagement by 100% on social media platforms

Communications & Marketing Specialist

• Jul 2015 - Apr 2017

• Managed press conferences • Increased revenue for clients by 60% via newsletters, online fundraisers, marketing campaigns • Developed cross-channel campaigns, including social media, website, mobile, video, and emails • Managed social media channels (Instagram, Snap Chat, Vine, Youtube) and ads • Tracked engagement, website traffic, and email open-rate for all campaigns • Produced videos for social media about news stories, programs, and campaigns, interviewed members of congress for video testimonials • Managed website • Established relationships with journalists and influencers on social media to increase engagement and awareness about campaigns, thereby increasing media coverage amounting to about $3 million of advertising broadcast and print media value • Tripled revenue by introducing and producing holiday newsletter mailer, several giving emails, social media and mobile giving campaigns • Project Manager of Islamophobin campaign to raise awareness about Islamophobia in a humorous manner–successfully managed the website and social media strategy and was able to make the video trend on Facebook and receive coverage from all major news networks from around the world; worked with influencers to disseminate content, images, and the Islamophobin video ad which received more than 15 million views across social media; sold over 13,000 packets of the mock medicinal gum on the launch day • Managed Islamophobin website, promotional material, social media, and communication with journalists Show less

Marketing Manager

• Jun 2014 - Jun 2015

• Managed event & convention promotions (online, emails, print, social media) Achievements: • Managed 7 fundraising, 15 academic events and recruited 300 volunteers, raising $1 million • Managed event & convention promotions (online, emails, print, social media) Achievements: • Managed 7 fundraising, 15 academic events and recruited 300 volunteers, raising $1 million

Marketing Specialist

• May 2012 - Jun 2014

• Managed social media platforms, produced videos, marketing commercials, mobile giving• Created social media kits ($1 Million Orphan Drive, Songs for the Children, Philippines, & Walk for Water)• Covered projects (Day of Dignity in TX & WA, emergency relief post Colorado fires & Typhoon Haiyan)• Collected case studies, photographs, & video clips and interviewed IRUSA’s special guests & beneficiaries• Produced content and images for web, emails, blogs, magazines, and internal and external newsletters• Drafted, coded newsletters & emails; edited reports, marketing materials, & designed PowerPoint• Managed team fundraising campaigns & events (Skate for Syria, School Drive, & Scavenger Hunt)Achievements:• Help raised $20 million online in 2013; $344,410 via social media and $1,070,000 through team fundraising Show less

Communications Coordinator

• May 2011 - May 2012

• Developed and launched integrated, multi-channel print, web, and direct marketing campaigns, annualcross-channel campaign schedule and project breakdown• Lead daily meetings, assigned deliverables, and managed communications, marketing, & public affairs team• Coordinated outreach activities, events, and meetings• Lead procurement process with all vendors, tracked and processed all financial paperwork• Created procedure manual & implemented efficient internal process, forms, and checklists, ensuring highquality, timely delivery, and maximum use of resources• Covered programs; photographs published on Facebook, magazine, first lady’s blog, & partner websites• Wrote blogs and marketing materials, including flyers, posters, postcards, tickets, and web content• Department lead for IRUSA’s multi-million dollar revenue campaign committees: Ramadan & QurbaniAchievements:• Increased annual revenue by $40 million to $200 million by managing 4000 plus deliverables Show less

Donor Care Coordinator

• Apr 2010 - May 2011

• Managed donor experienceAchievements:• Streamlined donor care process via BPR, saving over $500,000 yearly by changing methods & frequency of contacting monthly donors whose donations declined, decreasing orphan sponsorship cancellation by 30%• Helped process & solicit $182 million in 2010, exceeding annual goal, by learning various functions• Proposed process efficiencies to the Executive Board to increase organizational revenue & savings• Redrafted communications to donor, increasing response rate by 50% & created procedure manual & scripts• Raised $1 million in the month of Ramadan and processed $25 million worth of donations, exceedingamount of donations raised from previous years; Helped process and raise $1.8 million for Food Campaign Show less

Communications & Sales Director

• Oct 2009 - Jun 2010

• Marketed upcoming events and promotions to clientele, and managed business development activities • Managed database marketing, maintained client lists, and updated website content • Marketed upcoming events and promotions to clientele, and managed business development activities • Managed database marketing, maintained client lists, and updated website content

Communications Interm

• Jan 2009 - Apr 2009

• Managed production marketing through creative campaign initiatives, direct e-mail, and other outreach programs • Wrote and edited documents for distribution and in house use • Managed production marketing through creative campaign initiatives, direct e-mail, and other outreach programs • Wrote and edited documents for distribution and in house use

Columnist

• Aug 2007 - Aug 2008

• Authored and published feature articles monthly. • Photographs and 10 feature articles published • Authored and published feature articles monthly. • Photographs and 10 feature articles published