Bronwyn Powell GAICD
Chief Executive Officer at Australian Marketing Institute- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Louise Cummins
Bronwyn served as a non-executive director for Australian Marketing Institute before being appointed to the role of CEO. Bronwyn brought diverse expertise to the role and advocated innovation to drive improvements within the organisation. She maintained a strong grasp of industry trends and governance best practice. She demonstrated real leadership strength and I highly recommend her both in her governance and CEO role.
Conor Walsh
I worked with Bronwyn in her capacity as Marketing Director for Mars Food Australia. During that time she showed herself to be an incredible leader and a catalyst for much needed change across her portfolio of brands. She invigorated the 75 year old MasterFoods brand breathing a new lease of life into the giant. From product innovations, to a re-brand and re-positioning, everything was driven by smart consumer insights. The partnership we had with Bronwyn was primarily focused on communications and this is an area where Bron excels. She drove the agency to deliver innovative and progressive ad copy that supported the broader changes the brands under her watch were making. In short, a brilliant, insightful leader and partner that I'd be delighted to work with again.
Hamish Thomson
Highly impressed with Bronwyn as not only an exceptional global marketing lead, but equally as a very accomplished business director. She has outstanding commercial experience (industry & geography) with strong functional and technical skills, avid perspective/curiosity for cutting edge practices, alongside a thirst for results driven activity. Strongly recommended.
Louise Cummins
Bronwyn served as a non-executive director for Australian Marketing Institute before being appointed to the role of CEO. Bronwyn brought diverse expertise to the role and advocated innovation to drive improvements within the organisation. She maintained a strong grasp of industry trends and governance best practice. She demonstrated real leadership strength and I highly recommend her both in her governance and CEO role.
Conor Walsh
I worked with Bronwyn in her capacity as Marketing Director for Mars Food Australia. During that time she showed herself to be an incredible leader and a catalyst for much needed change across her portfolio of brands. She invigorated the 75 year old MasterFoods brand breathing a new lease of life into the giant. From product innovations, to a re-brand and re-positioning, everything was driven by smart consumer insights. The partnership we had with Bronwyn was primarily focused on communications and this is an area where Bron excels. She drove the agency to deliver innovative and progressive ad copy that supported the broader changes the brands under her watch were making. In short, a brilliant, insightful leader and partner that I'd be delighted to work with again.
Hamish Thomson
Highly impressed with Bronwyn as not only an exceptional global marketing lead, but equally as a very accomplished business director. She has outstanding commercial experience (industry & geography) with strong functional and technical skills, avid perspective/curiosity for cutting edge practices, alongside a thirst for results driven activity. Strongly recommended.
Louise Cummins
Bronwyn served as a non-executive director for Australian Marketing Institute before being appointed to the role of CEO. Bronwyn brought diverse expertise to the role and advocated innovation to drive improvements within the organisation. She maintained a strong grasp of industry trends and governance best practice. She demonstrated real leadership strength and I highly recommend her both in her governance and CEO role.
Conor Walsh
I worked with Bronwyn in her capacity as Marketing Director for Mars Food Australia. During that time she showed herself to be an incredible leader and a catalyst for much needed change across her portfolio of brands. She invigorated the 75 year old MasterFoods brand breathing a new lease of life into the giant. From product innovations, to a re-brand and re-positioning, everything was driven by smart consumer insights. The partnership we had with Bronwyn was primarily focused on communications and this is an area where Bron excels. She drove the agency to deliver innovative and progressive ad copy that supported the broader changes the brands under her watch were making. In short, a brilliant, insightful leader and partner that I'd be delighted to work with again.
Hamish Thomson
Highly impressed with Bronwyn as not only an exceptional global marketing lead, but equally as a very accomplished business director. She has outstanding commercial experience (industry & geography) with strong functional and technical skills, avid perspective/curiosity for cutting edge practices, alongside a thirst for results driven activity. Strongly recommended.
Louise Cummins
Bronwyn served as a non-executive director for Australian Marketing Institute before being appointed to the role of CEO. Bronwyn brought diverse expertise to the role and advocated innovation to drive improvements within the organisation. She maintained a strong grasp of industry trends and governance best practice. She demonstrated real leadership strength and I highly recommend her both in her governance and CEO role.
Conor Walsh
I worked with Bronwyn in her capacity as Marketing Director for Mars Food Australia. During that time she showed herself to be an incredible leader and a catalyst for much needed change across her portfolio of brands. She invigorated the 75 year old MasterFoods brand breathing a new lease of life into the giant. From product innovations, to a re-brand and re-positioning, everything was driven by smart consumer insights. The partnership we had with Bronwyn was primarily focused on communications and this is an area where Bron excels. She drove the agency to deliver innovative and progressive ad copy that supported the broader changes the brands under her watch were making. In short, a brilliant, insightful leader and partner that I'd be delighted to work with again.
Hamish Thomson
Highly impressed with Bronwyn as not only an exceptional global marketing lead, but equally as a very accomplished business director. She has outstanding commercial experience (industry & geography) with strong functional and technical skills, avid perspective/curiosity for cutting edge practices, alongside a thirst for results driven activity. Strongly recommended.
Credentials
-
Emerging Marketers Program Mentor
Australian Marketing InstituteDec, 2022- Nov, 2024 -
AMI Training- SEO Masterclass
Australian Marketing InstituteNov, 2022- Nov, 2024 -
AMI Training-Make LinkedIn work harder for you: Strategy and Essentials
Australian Marketing InstituteOct, 2022- Nov, 2024 -
Graduate GAICD- Company Directors
Australian Institute of Company DirectorsDec, 2016- Nov, 2024 -
Certified Practising Marketer
Australian Marketing InstituteJan, 2018- Nov, 2024 -
AMI Fellow
Australian Marketing InstituteJul, 2022- Nov, 2024 -
Fellow of Chartered Institute of Marketing
CIM | The Chartered Institute of MarketingJun, 2022- Nov, 2024
Experience
-
Australian Marketing Institute
-
Australia
-
Advertising Services
-
1 - 100 Employee
-
Chief Executive Officer
-
Jul 2022 - Present
Leading the team to transform the pre-eminate association for career marketers in Australia. We are here to support your career to ensure your brilliance at every stage. Reporting to the Board in CEO role. Leading the revitalisation of the marketing and the proposition of AMI as an organisation that Inspires Brilliance at every stage of your career. Launching AMI Marketers Competency Framework 2023 with new brand, website, customer proposition, new training and new partners. - Financial and Governance/Risk leadership. - Membership corporate and individual- driving retention and acquisition. - Sponsorship, partners and events, fundraising. - Professional development and training refreshed and renewed. - Marketers' Competency Framework- Developed and launched to industry 2023. - Volunteers leadership - State Committees refreshed. - Marketing Excellence Awards Refreshed 2023 - 30% increase in entries. - Industry connections and mentoring- Refreshed Emerging Marketers Program 2023. Show less
-
-
-
Mars
-
United States
-
Manufacturing
-
700 & Above Employee
-
Marketing Director - Mars
-
Oct 2018 - Jun 2022
-
-
-
Oporto
-
Australia
-
Restaurants
-
300 - 400 Employee
-
Marketing Director
-
Nov 2017 - Oct 2018
-
-
-
McDonald's
-
United States
-
Restaurants
-
700 & Above Employee
-
Senior Director of Marketing & Menu, McDonald's Australia
-
Sep 2014 - Oct 2017
-
-
-
Coca-Cola Europacific Partners
-
United Kingdom
-
Manufacturing
-
700 & Above Employee
-
Marketing & Innovation Director, SPC
-
Jan 2013 - Sep 2014
-
-
-
20th Century Studios
-
United States
-
Media Production
-
700 & Above Employee
-
Marketing Director
-
Jan 2012 - Jan 2013
-
-
-
George Weston Foods
-
Manufacturing
-
700 & Above Employee
-
Marketing & Innovation Director (Australia/NZ)-Tip Top Baking
-
Jun 2007 - Nov 2011
-
-
-
Yum! Brands
-
United States
-
Restaurants
-
700 & Above Employee
-
Chief Marketing Officer YUM Canada and Various in YUM
-
Apr 2000 - Jun 2007
-
-
-
KFC
-
United States
-
Restaurants
-
700 & Above Employee
-
Global Marketing Director KFC International (USA)
-
Nov 2002 - Nov 2005
-
-
-
KFC US
-
United States
-
Restaurants
-
700 & Above Employee
-
Marketing Director- KFC Australia
-
Apr 2000 - Oct 2002
-
-
-
Goodman Fielder
-
Australia
-
Food and Beverage Manufacturing
-
700 & Above Employee
-
Marketing Manager
-
1996 - 2000
-
-
-
Kellogg Company
-
United States
-
Manufacturing
-
700 & Above Employee
-
Various roles including Market Development Manager/Senior Brand Manager
-
1994 - 1996
-
-
Education
-
Australian Institute of Company Directors
Company Directors Course - Graduate- GAICD, Order of Merit Case Study -
Squared Online
Digital Communication and Media/Multimedia -
Columbia Business School
Certificate Emeritus Institute -USA, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics -
Circus Street
Digital, Communication and Media Studies -
WHMU- McDonald’s Workdwide Marketing University, USA
Deans Award and First Place Marketing Plan -
University of Michigan - Stephen M. Ross School of Business
Executive Leadership, Management II -
AGSM @ UNSW Business School
Strategic Leadership, Strategy -
UNSW
Bachelor of Commerce - BCom, Marketing -
North Sydney Girls High School
HIgher School Certficate