Experience

Hily — Dating App

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Chief Marketing Officer

  • Aug 2022 - Present

  I feel fortunate to have built and led a team of 20+ marketing, communications, and design professionals as the first CMO at Hily. My responsibilities included overseeing data-driven user acquisition, product marketing, content, and communication strategies. My main goals were to maximize ROI, reduce CPI, effectively acquire paid and organic customers, and establish a strong Hily brand worldwide.During my first year in this role, we:— Increased marketing ROI by 3X within 12 months by implementing an optimized strategy and refining our marketing media mix. This resulted in a 25%+ QoQ increase in effective user acquisition spend.— Successfully achieved a 2x growth in product revenue while maintaining a positive ROI, positioning us to compete with the top 5 dating apps in the App Store.— Doubled the size of the high-performing team, consisting of user acquisition managers, designers, and communication managers... and continue to growth! Show less

• Head Of Marketing

  • Nov 2021 - Aug 2022



WePlay Studios

• Ukraine
• Media Production
• 100 - 200 Employee

• Head Of Product Marketing

  • Jun 2020 - Aug 2021

  I led Product Marketing, performance marketing, research, and influence marketing for Weplay digital products and services and rebuild a strong marketing team. Also, during this timeframe, I developed and led several GTM strategies for media products in collaboration with sales, business developer teams, and partners. Key Responsibilities - Developing WePlay marketing strategy for each product aimed at growth and scale - Forming, managing, and motivating marketing team, setting KPI’s and key performance indicators - Managing marketing budget, plan and organize marketing functions and operations - Researching the market and providing insights to the teams (sales team, product teams, etc.) Show less



Solomka

• Packaging and Containers Manufacturing

• Founder

  • Dec 2018 - Mar 2021

  Current time — Founder / CEO I’ve launched Solomka with the mission to replace plastic straws with eco alternatives. During 2019, I developed the market and acquired more than 500 clients including Hilton Kyiv without a marketing budget. Current time — Founder / CEO I’ve launched Solomka with the mission to replace plastic straws with eco alternatives. During 2019, I developed the market and acquired more than 500 clients including Hilton Kyiv without a marketing budget.



Dilzzz

• Hong Kong
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Marketing Advisor

  • Jul 2019 - Feb 2020

• CMO

  • Dec 2018 - Jun 2019

  Oversee marketing strategy, marketing channels, insights, and analytics for Dilzzz globally. Responsible for managing the overall budget, performance of spend, and ensuring Dilzzz hits new customer acquisition and b2b goals.



ELEKS

• Estonia
• IT Services and IT Consulting
• 700 & Above Employee

• External Consultant

  • Aug 2018 - 2019

• Product Marketing Manager

  • Mar 2018 - Aug 2018

  As PMM for the ELEKS Data Science division, I was responsible for the market research, competitive analysis, and getting insights to understand the potential and resources needs to launch a new product. I’ve worked closely with the sales team, product manager, and head of analytics. The main objective was to create a GTM strategy for a new product, test a new market and get insights.Key Responsibilities- Researching the market and competition- Find and define the target audience, build buyer personas- Propose a go-to-market strategy to the main stakeholders Show less



VistaCreate

• Cyprus
• Technology, Information and Internet
• 1 - 100 Employee

• Product Marketing Manager

  • Aug 2018 - Dec 2018

  Product Marketing Manager at (old - Crello.com) Vista Create editor Responsibilities - Creating marketing strategy and performance campaign development (Global and geo-local marketing campaigns) - New markets researches and development (expansion to new geo markets expansion: USA, Europe), Pricing models, and A/B testing - Researches: Carrying out customer interviews, Google and internal surveys, researching pains and gains, customer segmentation, messaging maps, Competitive analyses - Internal product monetization A/B testing, improving in-app messaging - Developing buyer and customer personas, conducting deep interviews Show less



MacPaw 🇺🇦

• United States
• IT Services and IT Consulting
• 300 - 400 Employee

• Product Marketing Manager

  • Mar 2016 - Dec 2017

  Product Marketing Manager at CleanMyMac - Marketing Strategy and campaign developing - Product messaging and positioning - New market research and developing - Conversion funnel optimization - GTM strategy development - A/B test and “bottlenecks” optimization - CR/Activation rate optimization with different pricing models - Analytics Also I worked on Gemini 2, WallpaperWizard 2, CleanMyPC as PMM Product Marketing Manager at CleanMyMac - Marketing Strategy and campaign developing - Product messaging and positioning - New market research and developing - Conversion funnel optimization - GTM strategy development - A/B test and “bottlenecks” optimization - CR/Activation rate optimization with different pricing models - Analytics Also I worked on Gemini 2, WallpaperWizard 2, CleanMyPC as PMM



Together Networks

• Malta
• Technology, Information and Internet
• 300 - 400 Employee

• Senior Product Marketing manager

  • Nov 2014 - Feb 2016

  - Organize and launch marketing and remarketing campaigns on web/wap/app platform- Working with massive ad's campaigns and analytics- Working with promo team, developers teams, control and implementation- Researching ways to increase additional revenue- Setting and launching remarketing email campaigns - Mentoring junior co-workes- Automatization work processes for routine tasks

• Middle marketing manager

  • Jul 2013 - Nov 2014

  Remarketing



...

• Ukraine
• Technology, Information and Internet
• 1 - 100 Employee

• middle remarketing manager

  • Oct 2011 - Jul 2013



Unitrade Group

• Ukraine
• IT Services and IT Consulting
• 1 - 100 Employee

• Sales manager

  • Jul 2005 - Feb 2007