Experience

JDT

• China
• IT Services and IT Consulting
• 300 - 400 Employee

• 研发项目管理岗

  • Aug 2019 - Present



凯莱集团Gloria Hotels & Resorts

• 中国 北京

• 集团营销传播经理Corporate Marketing & Communication Manager

  • Jul 2017 - Apr 2019

  • 外部营销External Marketing: - 维护集团品牌形象，妥善处理危机公关事宜 Maintain a positive brand public image, delivering the proper crisis management; - 制订最优的营销计划，将旗下产品在市场上进行推行，力争获得最大收益 Draft strategic marketing proposal for product launch, maximising the business income; - 与主流媒体及自媒体建立良好的联结以维护公关关系 Set up a solid and sound relationship with mainstream media and we-media; - 根据自身发展方向，合理规划年度广告投放预算 Calculate and well-arranged advertising budget based on yearly plan of corporate development; - 与线上各电子商务平台合作，扩增产品销售渠道 Cooperate with online e-commerce platforms to expand sales channels; - 筹备线下媒体或文旅平台主办的跨界活动 In charge of planning and executing media crossover activities; - 独立运营官网社交媒体，包括微信、微博及抖音 Operate official social media platforms including WeChat, Weibo and TikTok; - 撰写新闻稿及微信公众账号创意推文 Edit press release and social media instant post; - 协助升级会员项目(凯莱·礼遇)增加会员粘性 Assist in loyal program (Gloria Rewards) upgrade, increasing the number of global members; - 打造公益环保项目(G·G绿色维度)保持凯莱良好的社会形象等 Create corporate social responsibility plan (Gloria X Green) to enhance enterprise society value • 内部营销Internal Marketing: - 制订及监督推进品牌标准、CI、网站界面及宣传视频等信息的有效输出 Upgrade brand standard, CI, website and videos to promote brand identity； - 编辑制作所有内部刊物，及礼品设计，多维呈现品牌理念 Responsible for producing all corporate promotional materials including quarterly magazine and giveaway； - 定期审计集团旗下各酒店公关团队以确保品牌价值的正向传递 Provide supervision to individual hotel PR teams to make sure the brand core value was delivered accurately Show less



Timeout Beijing

• Media Production
• 1 - 100 Employee

• 新媒体运营编辑New Media Editor

  • Feb 2016 - Jul 2017

  - 运营并编辑“Timeout北京”公众账号。在任期间拥有超过10万粉丝，通过直播、短视频及日常文字内容输出，平均每日增加百位计粉丝；且个人单篇推文阅读量持续维持在 8 千至 1 万左右的水平 - Operate and create innovative content for wechat official account “Timeout Beijing”, which has over 100,000 followers. With the applied promotional approaches of live broadcasts, short videos, and daily posts, the result of 100 daily new followers and over 8,000 – 10,000 reviews per each article was accomplished - 运营并编辑“Timeout北京”公众账号。在任期间拥有超过10万粉丝，通过直播、短视频及日常文字内容输出，平均每日增加百位计粉丝；且个人单篇推文阅读量持续维持在 8 千至 1 万左右的水平 - Operate and create innovative content for wechat official account “Timeout Beijing”, which has over 100,000 followers. With the applied promotional approaches of live broadcasts, short videos, and daily posts, the result of 100 daily new followers and over 8,000 – 10,000 reviews per each article was accomplished



万达索菲特大饭店Sofitel Wanda Beijing

• 中国 北京

• 公关经理Public Relations Manager

  • Mar 2014 - Feb 2016

  - 为酒店及酒店推出的季节性活动进行市场推广。通过与媒体建立的友好联系增加曝光，并以自身官方宣传渠道包括社交媒体及电商平台，将产品收益最大化 - Implement marketing plan for hospitality seasonal promotion to maximize hotel e-commerce income through media exposure and official social platforms propagation - 为酒店及酒店推出的季节性活动进行市场推广。通过与媒体建立的友好联系增加曝光，并以自身官方宣传渠道包括社交媒体及电商平台，将产品收益最大化 - Implement marketing plan for hospitality seasonal promotion to maximize hotel e-commerce income through media exposure and official social platforms propagation