Allison G.
Marketing Manager at WorkSmart Coworking and Meeting Space- Claim this Profile
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Topline Score
Bio
LinkedIn User
As a business owner, I know how important a strong social media presence is. Keeping up with the ever-changing trends and understanding algorithms felt truly overwhelming to me. Since hiring Allison as a freelance professional she has taken social media marketing completely off my plate! Her knowledge and attention to detail have helped us increase our online presence and strengthen our brand. She is forward-thinking and creative. Allison takes the initiative to help ensure our strategy and message align across all our marketing platforms. Her consistent engagement with our target market has helped WorkSmart Coworking & Meeting Space serve our clients better. If you’re looking for a freelance professional who will actively seek opportunities to help your business grow, connect with Allison.
Danielle Lauricella
Allison was fantastic to work with! She is knowledgeable, but also willing to learn and assist the team where needed. She went above and beyond on all tasks, providing quality work, and completing them in a timely manner. If you are considering adding Allison to your team, the answer is yes. She is an incredibly valuable asset to any workplace.
LinkedIn User
As a business owner, I know how important a strong social media presence is. Keeping up with the ever-changing trends and understanding algorithms felt truly overwhelming to me. Since hiring Allison as a freelance professional she has taken social media marketing completely off my plate! Her knowledge and attention to detail have helped us increase our online presence and strengthen our brand. She is forward-thinking and creative. Allison takes the initiative to help ensure our strategy and message align across all our marketing platforms. Her consistent engagement with our target market has helped WorkSmart Coworking & Meeting Space serve our clients better. If you’re looking for a freelance professional who will actively seek opportunities to help your business grow, connect with Allison.
Danielle Lauricella
Allison was fantastic to work with! She is knowledgeable, but also willing to learn and assist the team where needed. She went above and beyond on all tasks, providing quality work, and completing them in a timely manner. If you are considering adding Allison to your team, the answer is yes. She is an incredibly valuable asset to any workplace.
LinkedIn User
As a business owner, I know how important a strong social media presence is. Keeping up with the ever-changing trends and understanding algorithms felt truly overwhelming to me. Since hiring Allison as a freelance professional she has taken social media marketing completely off my plate! Her knowledge and attention to detail have helped us increase our online presence and strengthen our brand. She is forward-thinking and creative. Allison takes the initiative to help ensure our strategy and message align across all our marketing platforms. Her consistent engagement with our target market has helped WorkSmart Coworking & Meeting Space serve our clients better. If you’re looking for a freelance professional who will actively seek opportunities to help your business grow, connect with Allison.
Danielle Lauricella
Allison was fantastic to work with! She is knowledgeable, but also willing to learn and assist the team where needed. She went above and beyond on all tasks, providing quality work, and completing them in a timely manner. If you are considering adding Allison to your team, the answer is yes. She is an incredibly valuable asset to any workplace.
LinkedIn User
As a business owner, I know how important a strong social media presence is. Keeping up with the ever-changing trends and understanding algorithms felt truly overwhelming to me. Since hiring Allison as a freelance professional she has taken social media marketing completely off my plate! Her knowledge and attention to detail have helped us increase our online presence and strengthen our brand. She is forward-thinking and creative. Allison takes the initiative to help ensure our strategy and message align across all our marketing platforms. Her consistent engagement with our target market has helped WorkSmart Coworking & Meeting Space serve our clients better. If you’re looking for a freelance professional who will actively seek opportunities to help your business grow, connect with Allison.
Danielle Lauricella
Allison was fantastic to work with! She is knowledgeable, but also willing to learn and assist the team where needed. She went above and beyond on all tasks, providing quality work, and completing them in a timely manner. If you are considering adding Allison to your team, the answer is yes. She is an incredibly valuable asset to any workplace.
Credentials
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Social Media Marketing Certification
HootsuiteJul, 2023- Nov, 2024 -
Google Business Profile Achievement
Google Digital Academy (Skillshop)Oct, 2022- Nov, 2024
Experience
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WorkSmart Coworking and Meeting Space
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United States
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Commercial Real Estate
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1 - 100 Employee
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Marketing Manager
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Jan 2023 - Present
- Manage social media strategy and execution to increase brand awareness and sales- Collaborate with outside vendors to create on-brand content assets - Spearhead overall marketing strategy and execution to clearly deliver complex messages- Develop, schedule, and post engaging, professional content for Instagram, Facebook, TikTok, Google Business Profile, and Pinterest using creative short-form video and photo content- Elevated social media presence, resulting in a 41% increase in impressions and 124% growth in non-followers reached over the past 90 days- Design community-based biweekly email marketing campaigns, resulting in excellent reader engagement and an increase in subscribers- Facilitated training sessions for colleagues to enable effective tool utilization, platform-specific content design, and engagement strategies across social media platforms Show less
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Social Media Manager
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Dec 2020 - Jan 2023
-Assisting in social media strategy and execution-Developing, scheduling, and posting engaging content for Instagram, Facebook, TikTok, and Pinterest using features such as Posts, Stories, and Reels. -Increasing social media presence and tracking growth
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Vallure Agency
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Intern
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May 2022 - Jul 2022
- Contributed to content development, copywriting, and image sourcing for a diverse clientele - Developed visually appealing and brand appropriate content to increase brand awareness and drive user engagement - Engaged with social media communities through direct messaging and comments - Assisted in overall marketing strategy and execution - Contributed to content development, copywriting, and image sourcing for a diverse clientele - Developed visually appealing and brand appropriate content to increase brand awareness and drive user engagement - Engaged with social media communities through direct messaging and comments - Assisted in overall marketing strategy and execution
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Social Static
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United States
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Advertising Services
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1 - 100 Employee
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Social Media Coordinator
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Feb 2022 - Mar 2022
- Ensured that all client deliverables were executed accurately and within established deadlines- Designed and scheduled content for client posts on Pinterest, Instagram, TikTok, and LikeToKnowIt- Engaged with social media communities through direct messaging and comments- Conducted competitive research and analysis for clients - Created monthly reports to evaluate post performance, reach, and audience growth and inform decisions about social media strategies
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Social Media Marketing Intern
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Dec 2021 - Jan 2022
- Assisted with content creation, copywriting, and pulling imagery for clients- Designed and scheduled content for Pinterest, Instagram, TikTok and LikeToKnowIt- Engaged with social media communities through direct messaging and comments -Conducted competitive research and analysis for clients
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Behan Communications, Inc.
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Intern
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Sep 2019 - Jan 2020
- Gained knowledge on the inner workings of a public relations firm and everyday tasks. - Obtained insight into how a business supports and interacts with its local community. - Gained insight in multiple online platforms such as Linkedin and Microsoft Excel. - Gained knowledge on the inner workings of a public relations firm and everyday tasks. - Obtained insight into how a business supports and interacts with its local community. - Gained insight in multiple online platforms such as Linkedin and Microsoft Excel.
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Education
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2021 - 2023
Siena College
Bachelor of Arts - BA, Communications, Marketing Communications & Digital Marketing Concentration -
2020 - 2021
University of Scranton
Bachelor of Arts - BA, Advertising/Public Relations
Community
