Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Director, Paid Social

  • Jul 2023 - Present

• Associate Director, Paid Social

  • Oct 2021 - Jul 2023

  • Primary strategic paid social partner for one of the top 20 global pharmaceutical companies by revenue• Lead a team of 17 associate through AD level paid social experts• Portfolio includes Facebook, Instagram, Twitter, Reddit, TikTok, LinkedIn and endemic• Social Efficiency Taskforce• Agency subject-matter expert on TikTok for Business• Enrolled in iAchieve (Anticipated: Dec 2023)

• Supervisor, Social Media

  • Oct 2020 - Oct 2021

  • Cycle 2 iLead Graduate• Social IQ Taskforce• Video Taskforce • Buying Services x Social Taskforce• Co-leader of Social Sharing• Corporate trainer in social media foundations and offshore team onboarding

• Senior Analyst, Social Media

  • Oct 2019 - Oct 2020

  • January 2020 CMI Employee of the Month• 2020 Client Excellence Award Winner• Co-leader of Social Sharing• Developed and executed paid social media strategies for client’s brands• Used existing/strong experience in paid social to activate programs across networks such as Facebook, Twitter, Instagram, LinkedIn, and Sermo• Ran status meetings, both internally, externally, and with partner agencies as needed• Presented to clients in strategy and tactical presentations, as well as competitive audits, reporting calls, case studies, and marketplace overviews • Served as clients' day-to-day point of contact for all things paid social • Mentored junior staff members • Acted as team project manager Show less

• Analyst, Social Media

  • Dec 2018 - Oct 2019

  • Developed and executed social media strategies for client’s brands• Activated and optimized paid programs across Facebook, Twitter, Instagram, LinkedIn and Sermo• Showcased a deep understanding of the client’s brands and disease states, and determined how social media can provide a benefit to their audiences (HCP and DTC)• Worked alongside analytics team to determine measurement plans and tracking/pixel strategy• Leveraged social listening tools (Synthesio, Brandwatch) to develop strategies and analyze competition • Worked alongside senior team members to educate clients and legal teams on social media• Helped lead thought leadership efforts related to social media on behalf of CMI• Worked alongside client’s creative and PR agencies to adjust messaging based on social analysis• Utilized social analytics tools to analyze content promotion efforts and adjust strategies as needed Show less



Tinuiti

• United States
• Advertising Services
• 700 & Above Employee

• Paid Social Specialist

  • Nov 2018 - Dec 2018

• Paid Social Coordinator

  • May 2018 - Oct 2018

  • Develop and execute paid social campaigns from setup to strategy development & management• Use reporting, analytics, and trend tools for weekly, monthly and quarterly reporting• Develop custom audiences, creative testing, bid and budget management, and optimizations• Consistently improve processes and introduce approaches that contribute to client success• Successfully fulfill client strategy by creating deliverables and recommendations



CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Associate Analyst, Social Media

  • Jun 2017 - May 2018

  • Executed consumer paid social media efforts across Facebook, Twitter, Tumblr and Instagram• Executed HCP paid social media efforts across Facebook, Twitter, LinkedIn, SERMO• Day to day management and scheduling of client content• Leveraged social listening tools to develop strategies and analyze competition• Identifed influencers, trends, engagement, and content opportunities• Maintained content calendars, outlining promotional efforts across channels• Worked alongside analytics team to determine measurement plans • Worked alongside senior team members to educate clients and staff on social media• Continuously researched the evolving social media space, staying on top of trends• Experience with tools such as Synthesio, Followers+ Show less

• Associate Media Planner

  • Jan 2017 - Jun 2017

  • Developed comprehensive multi-media plans utilizing journal and non-journal formats• Identified new media communication opportunities• Demonstrated knowledge of media channels – traditional and digital• Demonstrated knowledge of stringent pharma regulations• Excelled in corporate training in a wide range of technical capabilities including social media, SEO, SEM and media operations



Rowan University

• Higher Education
• 700 & Above Employee

• Blog Contributor

  • Aug 2016 - Jan 2017

  • Created original blog content for the Rowan University enrollment blog • Optimized character counts and headlines for social media and SEO reach • Covered school events, financial topics, and personal experiences • Created original blog content for the Rowan University enrollment blog • Optimized character counts and headlines for social media and SEO reach • Covered school events, financial topics, and personal experiences



Digitas Health

• United States
• Advertising Services
• 700 & Above Employee

• Social Strategy Intern

  • Jun 2016 - Aug 2016

  • Finalist in Publicis Health Summer Intern Challenge • First contributor to agency intern diaries • Quantified insights and social media needs of pharma clients through social listening • Refined content for Facebook, Twitter and Instagram accounts • Created and sent weekly social trends newsletter • Contributed articles to the department blog • Created and maintained the agency Snapchat account • Finalist in Publicis Health Summer Intern Challenge • First contributor to agency intern diaries • Quantified insights and social media needs of pharma clients through social listening • Refined content for Facebook, Twitter and Instagram accounts • Created and sent weekly social trends newsletter • Contributed articles to the department blog • Created and maintained the agency Snapchat account



Gloucester County Institute of Technology

• Education Administration Programs
• 1 - 100 Employee

• Public Information Intern

  • Jan 2016 - May 2016

  • Prepared news releases, features and requests for coverage for local news outlets • Created event agendas and presentations (congressional visits, award ceremonies) • Designed annual charity car show website • Prepared news releases, features and requests for coverage for local news outlets • Created event agendas and presentations (congressional visits, award ceremonies) • Designed annual charity car show website