Brittany Michele Cole
Senior Website Marketing Manager at Signifyd- Claim this Profile
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Bio
Credentials
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Adobe Certified Expert - Adobe Target Business Practitioner
AdobeApr, 2022- Nov, 2024 -
Optimizely Certified Experimentation Practitioner
OptimizelyJan, 2022- Nov, 2024 -
Quantum Metric University | Business Analyst
Quantum MetricDec, 2021- Nov, 2024 -
Quantum Metric University | Continuous Product Design (CPD) Foundations
Quantum MetricDec, 2021- Nov, 2024 -
Certificate for Optimization Methods in Business Analytics
edXOct, 2016- Nov, 2024 -
Certified CRO
Experiment NationJul, 2022- Nov, 2024 -
Google Adwords Certification
Google AdWords CertifiedOct, 2016- Nov, 2024 -
Google Analytics Certification
GoogleOct, 2016- Nov, 2024
Experience
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Signifyd
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United States
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Software Development
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400 - 500 Employee
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Senior Website Marketing Manager
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Apr 2023 - Present
* I drive the company-wide strategy for SEO, CRO and website performance for signifyd.com * Manage website-wide A/B testing roadmap, including test ideation, prioritization, planning, building in the testing tool, monitoring the tests while running and providing final reports * SEO keyword research, content planning, and related internal SEO lead work * Own and provide technical assistance with GTM, GA4, Convert.com and other tools including setup, configuration, campaign optimization, maintenance, improvement and training * Manage team of SEO and CRO consultants to ensure execution on strategy * Cross-collaborate with web development, design, demand gen and broader marketing team to accomplish our shared goals Show less
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BlastX Consulting
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United States
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Business Consulting and Services
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1 - 100 Employee
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Senior Conversion Optimization Strategist
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Oct 2021 - Apr 2023
-Consult on and execute optimization strategies to improve on and off-site conversion rates and user experience for clients in Government, B2B and B2C industries -End-to-end ownership of client A/B testing programs including data-driven ideation, strategy, execution, analysis and reporting -Collaborate with paid media, SEO, email and content teams to optimize conversion rates and user experiences across platforms and throughout the customer journey -Leading client adoption of advanced CDP use cases and cross-platform personalization -Leading client adoption of continuous product design through Voice of Customer and User Journey analyses Show less
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Digital Marketing & Website Optimization Manager
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Jan 2018 - Jan 2022
-Launched and grew in-house experimentation programs for clients via consulting on website experience, A/B testing, paid marketing and analytics -Conducted full funnel heuristic analyses and user-experience audits -Improved user journeys and digital selling efforts through on-site optimization, personalization and off-site channels like email and paid media -Managed product and testing roadmaps -Planned, Launched & Scaled digital growth campaigns -Consulted on and implemented workflow automation strategies -Built and customized websites and landing pages, using website builders, HTML, CSS and plugins -Data analysis and reporting to inform optimization opportunities -Grew and led teams of 5+ across multiple clients at once Show less
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Student Loan Hero
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Financial Services
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1 - 100 Employee
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Sr. Digital Optimization Analyst
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Feb 2018 - Jul 2018
-Helped to grow and optimize revenue leading up to the company's $60M acquisition in July 2018 -Analyzed data and generated actionable insights to inform testing/personalization efforts -Evaluated customer journeys, heuristics and KPI's across the website to improve customer experience and drive revenue -Website Optimization: Provided data driven recommendations for website optimizations, set up test design, and execute tests according to plan. Analyze results on ongoing basis to determine best action plan for continuous iteration -Create and automate dashboards for key stakeholders based on team-defined KPIs -Assist key stakeholders in discovering their own insights from the data across key digital analytics tools. Provide quick answers to ad hoc requests and guidance for more complex business and data questions. -Collaborate with development team to highlight requirements for tool/technology implementation (placing tags on the site, data capture requirements, etc.) Show less
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Barkley
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United States
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Advertising Services
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500 - 600 Employee
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Business Intelligence Analyst
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Jan 2016 - Feb 2018
Top Accomplishments: -Instituted comprehensive scoring model for illustrating performance at a high level in monthly reports -Conceptualized and designed new Executive Summary offering -Clients I have worked with include: Cargill Turkey, Children's Health, Anheuser-Bush, Miller's Alehouse, TAKE5, Spirit Airlines, Eurostar, Meritage Homes, White River Marine Group and more. Responsibilities: -Consult with clients to understand measurement needs, and guide them on how to best look at and use their data -Create performance maps and measurement plans, associating goals with measurement requirements and identifying KPIs and other important metrics. -Build dashboards, reports and scorecards using Bime and Tableau that address client questions and needs with appropriate and easily-digested visualizations -Assisted marketing and product teams with optimizing ad campaigns, website experience and SEO efforts -Conduct monthly, quarterly and year-end analyses, identify key insights, and provide data-driven recommendations -Present analysis findings and scorecards/reports to clients at regular intervals -Provide clients with website tracking and tagging set-up, troubleshooting and support through Google Tag Manager -Contribute data knowledge to the Barkley blog -Work collaboratively with members of the social, PR, media, email marketing and account management teams -Offer data integrity and reporting basics training to members of other teams in the agency Show less
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eSolutions, now part of Waystar
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United States
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Information Technology & Services
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1 - 100 Employee
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Marketing Coordinator
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Jun 2015 - Jan 2016
Manage content on all social media channels Compile, analyze and interpret marketing data using hubspot and social analytics tools Manage registration and marketing strategy for 40+ trade shows each year Coordinate advertisements through Google Adwords Organize direct mailing campaigns Collaborate on and maintain website content Perform other department duties as needed Manage content on all social media channels Compile, analyze and interpret marketing data using hubspot and social analytics tools Manage registration and marketing strategy for 40+ trade shows each year Coordinate advertisements through Google Adwords Organize direct mailing campaigns Collaborate on and maintain website content Perform other department duties as needed
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Real Equity Management
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United States
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Real Estate
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1 - 100 Employee
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Social Media Analyst
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Jun 2013 - Jun 2015
As a social media analyst I am assigned to promote and manage the social presence of the Brookside Brand. I work with a team to: -Market the Brookside brand to current and potential residents using tools such as: - Google Adwords - Facebook and Twitter Advertisements -Contact and meet with local business to arrange deals exclusively for our residents. -Brainstorm, plan and execute promotional contests, giveaways and events for our residents. -Use Hootsuite to manage Twitter, Facebook, Instagram and Pinterest -Use Analytics tools such as SimplyMeasured and Google Analytics to: - Measure the reach and effectiveness of individual campaigns - Maintain a competitive edge in the market - Set, monitor and reach specific goals for the brand -Set KPI's and report on goals and progress toward benchmarks to senior leadership monthly Show less
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Vector Marketing
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United States
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Manufacturing
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700 & Above Employee
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Sales Representative
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May 2012 - Jun 2013
Top Earning Sales Rep Two Quarters in a Row for my Region Created and managed brand/product awareness and image through digital marketing Cultivated and maintained relationships with clients and potential clients Grew customer base through networking to set and keep my own appointments Presented and performed live demonstrations of product to customers Arranged payment and delivery of product to customers Top Earning Sales Rep Two Quarters in a Row for my Region Created and managed brand/product awareness and image through digital marketing Cultivated and maintained relationships with clients and potential clients Grew customer base through networking to set and keep my own appointments Presented and performed live demonstrations of product to customers Arranged payment and delivery of product to customers
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Education
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University of Missouri-Columbia
Bachelor of Journalism, Strategic Communication with a Minor in Business -
2016 - 2017
Western Governors University
Master of Science - Management and Leadership -
2015 - 2016
Southern New Hampshire University
Master of Science (M.S.), Marketing Data Analytics
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