Director-Product & Innovation

• Mar 2018 - Present

Owner, Design Director

• 2008 - Present

Independent product research & design consultant primarily in the recreational vehicle, automotive, motorcycle and historic aviation industries. Directed multiple large-scale design/engineered and manufactured vehicle projects achieving national recognition in top industry custom vehicle competitions. Primary designer of the national award wining Ford Archetype custom car: Detroit “Ridler” award competition, Great 8 finalist Independent product research & design consultant primarily in the recreational vehicle, automotive, motorcycle and historic aviation industries. Directed multiple large-scale design/engineered and manufactured vehicle projects achieving national recognition in top industry custom vehicle competitions. Primary designer of the national award wining Ford Archetype custom car: Detroit “Ridler” award competition, Great 8 finalist

Product Design Lead

• 2015 - 2017

Lead product design, development and market insights research for the Khrome Werks aftermarket products division, and Lincoln Chrome heavy trucking division. Grew the existing product line and increased revenue by 60+% YOY by gaining a deep understanding of market problems & consumer insights, while creating innovative new products for the V-twin motorcycle & automotive truck markets. Lead product design, development and market insights research for the Khrome Werks aftermarket products division, and Lincoln Chrome heavy trucking division. Grew the existing product line and increased revenue by 60+% YOY by gaining a deep understanding of market problems & consumer insights, while creating innovative new products for the V-twin motorcycle & automotive truck markets.

Product Design Manager

• 2003 - 2008

Responsible for the creative & technical design leadership of the engineering team relating to the design and development of a new line of high-performance upscale motorcycles. Key team member in determining future product direction via marketing, engineering and design leaders, resulting in the first US-based manufacturer of a fully rider refined custom-styled assembly line motorcycle Responsible for the creative & technical design leadership of the engineering team relating to the design and development of a new line of high-performance upscale motorcycles. Key team member in determining future product direction via marketing, engineering and design leaders, resulting in the first US-based manufacturer of a fully rider refined custom-styled assembly line motorcycle

Industrial Designer-Project coordinator

• 1998 - 2001

Responsible for new motorcycle component industrial design, and guiding engineers and CAD technicians to help maintain design intent from conceptual stage to production. Assured all design and engineering was conducted via DFM practices, using Stage/Gate methodology. Victory Vegas platform was successfully launched to market Responsible for new motorcycle component industrial design, and guiding engineers and CAD technicians to help maintain design intent from conceptual stage to production. Assured all design and engineering was conducted via DFM practices, using Stage/Gate methodology. Victory Vegas platform was successfully launched to market

Industrial Design Lead

• 1994 - 1998

Primary Industrial designer of the EDGE snowmobile line with an 80k+ annual production volume.The design won numerous industry accolades, and was the foundation for Polaris snowmobiles for 7+ years. Conceptual Designer of the first Ranger UTV, & assisted the development process through running prototypes, bringing the first Hi-Performance UTV to the world market, beginning a multi-million $ industry Primary Industrial designer of the EDGE snowmobile line with an 80k+ annual production volume.The design won numerous industry accolades, and was the foundation for Polaris snowmobiles for 7+ years. Conceptual Designer of the first Ranger UTV, & assisted the development process through running prototypes, bringing the first Hi-Performance UTV to the world market, beginning a multi-million $ industry