Howard Yang

Chief Executive Officer at GTR Simulator
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Contact Information
us****@****om
(386) 825-5501
Location
United States, US
Languages
  • Chinese Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Spanish Elementary proficiency

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Howard is a vibrant leader who strives to help everyone around him. His multi-faceted skill sets and strong interpersonal skill set allows him to achieve wonders with people around him. He has a very charming personality and a great pleasure to work with. I would highly recommend Howard to anyone looking for great talent.

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Experience

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Chief Executive Officer
      • Mar 2011 - Present

      I provide strategic financial input and leadership on decision making issues affecting the organization; i.e., evaluation of potential alliances acquisitions and/or mergers and pension funds and investments. I optimize the handling of bank and deposit relationships and initiate appropriate strategies to enhance cash position. I develop a reliable cash flow projection process and reporting mechanism, which includes minimum cash threshold to meet operating needs. I am an advisor from the financial perspective on any contracts into which the Corporation may enter. Evaluation of the finance division structure and team plan for continual improvement of the efficiency and effectiveness of the group as well as providing individuals with professional and personal growth with emphasis on opportunities (where possible) of individuals. Show less

    • Chief Executive Officer
      • Mar 2012 - Oct 2018

      I am responsible for providing strategic leadership for the company by working with the Board and other management to establish long-range goals, strategies, plans, and policies. I plan, develop, organize, implement, direct and evaluate the organization's fiscal function and performance. I participate in the development of the corporation's plans and programs as a strategic partner. I evaluate and advise on the impact of long range planning, introduction of new programs/strategies and regulatory action. Increase annual revenue from 0 to $50 million dollars in as liitle as 2 years. Show less

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Apr 2014 - Jun 2017

      Overseeing marketing campaigns to drive traffic to the events. Develop marketing campaign including social media/SEO/SEM to support the efforts of the outbound sales team. Manage the media-buying budget and report on ROI efforts of all marketing campaigns. Overseeing marketing campaigns to drive traffic to the events. Develop marketing campaign including social media/SEO/SEM to support the efforts of the outbound sales team. Manage the media-buying budget and report on ROI efforts of all marketing campaigns.

    • United States
    • Motor Vehicle Manufacturing
    • Chief Executive Officer
      • Sep 2013 - Oct 2015

      I develop credibility for the finance group by providing timely and accurate analysis of budgets, financial reports and financial trends in order to assist the Board and senior executives in performing their responsibilities. I also enhance and/or develop, implement and enforce policies and procedures of the organization by way of systems that will improve the overall operation and effectiveness of the corporation and I establish credibility throughout the organization and with the Board as an effective developer of solutions to business challenges. I provide technical financial advice and knowledge to others within the financial discipline and provide continual improvement of the budgeting process through education of department managers on financial issues impacting their budgets. Show less

    • Acting Director of Marketing
      • Aug 2011 - Mar 2012

      Design, develop and execute online/print/TV/radio/outdoor/event marketing and advertising strategies to promote the growth of all divisions and their business units. Develop marketing campaigns including Social Media/SEO to support the admission team. I also lead the SEM team to optimize and reduce spending on PPC. I Manage and direct the policies, procedures, budget and resources for marketing and advertising activities, which includes but are not limited to: academic program, brand development and positioning, lead generation, corporate marketing, internal marketing, partner/channel marketing, and new program marketing. Accomplishment Increase number of lead by 30% in 3 month while reducing CPL by 25% in online marketing Implement strategy to achieve top placement on several high competitive keyword such as online school, online college, online program. etc. Implement a tracking system for outbound military admission team Successfully help launch of the Continue Education Program and introduce the element of addiction workshop Increase the number of student by 20% by allocating budgets to certain marketing areas Reduce marketing spend by 20% while maintaining the same amount of lead in SEM/PPC Introduce a new branding strategy Show less

    • Director of Marketing
      • Mar 2011 - Jul 2011

      Develop and manage marketing campaigns to new Direct Response advertisers to Ad knowledge's web site and/or to the inbound admission team. Develop marketing campaign including social media/SEO/SEM to support the efforts of the outbound admission team. Manage the media-buying budget and report on ROI efforts of all marketing campaigns. Coordinate trade show collateral, events and bookings where it pertains to email-specific shows. Monitor blogs; secure speaking engagements and panel discussions across email advertising industry. Accomplishment Manage an annual budget of $1.5 million dollars Successfully identified target market of health care, military, entrepreneur, hero's program. etc. Successfully design a new marketing plan that increase the number of student enrollment by 50% in 3 months Successfully put together a new marketing department of 6 including marketing manager, web design, production, graphic design, analyst, and corporate education Successfully developed Social Media Campaign and grow the LinkedIn group to 100,000 members in 4 months Successfully developed SEO/SEM campaign for the entrepreneur student enrollment group. Increase Leads by 30% in 3 months while reducing spending in SEM campaign. Show less

  • Yes411
    • Diamond Bar, CA
    • Marketing Accounts Director
      • Aug 2006 - Mar 2011

      Developed and implemented a national and global marketing/*branding campaign. Leads the new marketing growth initiatives based on understanding the target market (both current and potential) and the potential of the product line.* Manages all brand communication including advertising, direct and online marketing, social media and branded content.* Optimize SEM Campaign and establish a new SEO strategy. Establish strategic partnerships/joint ventures and work collaboratively with manufacturing, operations, R&D, finance, IT and all operating divisions to determine product life-cycle strategies, create effective marketing programs, establish new product introduction/launch strategies, and resolve post-launch problems. Accomplishment Support, Design, plan and execute Marketing Campaign for Fortune 500 firms such as State Farm, AT&T, China-Airline, U.S. Census, and Direct TV. Negotiated a 3 year $6 million dollar contract for My-Motorsports to introduce an Asia GP2 Racing team. Develop brand awareness for Franz Collection resulting in over 5000 retail selling points in more than 20 countries Delivered immediate and impressive sales results; growing Bottom line increased the annual sales of $20 million dollars in the first year and an average of 16% every year, with projected annual revenues expected to reach $80 million within 3 calendar years. Design several fashion shows for Yves Castaldi in the fashion market. Increased its sales by 200% in the first year with its flagship store in West Hollywood. Organize and led a team of 23 Account Executive with accountability for identifying high potential prospective clients in Asia and successfully penetrate the Market with a 400% increase in sales Managed an annual budget of $7 million dollars in marketing budgets and has successfully in distributing the budgets for market evaluation, creative, media promotion campaigns and understand when is the best scope of entry. Show less

  • Rennen Motors
    • Walnut, CA
    • Global Marketing Manager
      • May 2001 - Aug 2006

      Lead development and execution of all promotional, start-up, and future channels. Provide oversight and analysis for flagship channels in order to drive global marketing programs. Drive approvals process and edits for all divisional collateral. Develop a global marketing plan including SEO and Optimize PPC campaign. Play key role in product development, including coordinating analytics, forecasts and securing quotes with operations. Coordinate with key internal stakeholders, including Creative, Global Marketing. Provide market and consumer analysis. Create informational decks for internal and external selling. Internal point person for key industry trade shows Accomplishment Generated $6 million through 4 Senior Executive Briefings that included the CEO and other top executives. Optimize SEO strategy to get top placement for various keywords. Grew the new division in Taiwan from a $2.3 million dollar to a $12.4 million with a 22% margin. Led a new product to 100% of annual sales projections within 4 months of launch. Developed an Internet/Intranet site for more than 14 strategic alliance partners that generated $3 million in annual revenues. Guided alliance partners in the development of their collateral events and training efforts. Eliminated 4 poorly performing products from the portfolio, increasing the operating margin from 5% to 12% while maintaining the brand equity. Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Information System Analyst
      • Nov 1999 - May 2001

      Wrote and designed codes of Install Shield and C++ for our product. Debugged codes for Adobe Frame Maker, database management, UNIX system mail and web server, website design, and setup networking environment, install and configured networked PC, support IBM end users of our program. Active Directory design, administration, scripting, maintenance and troubleshooting Wrote and designed codes of Install Shield and C++ for our product. Debugged codes for Adobe Frame Maker, database management, UNIX system mail and web server, website design, and setup networking environment, install and configured networked PC, support IBM end users of our program. Active Directory design, administration, scripting, maintenance and troubleshooting

    • Executive Assistant
      • Aug 1997 - Aug 1999

      Support the CEO and Executive Vice Presidents. Coordinate all tasks such as all meetings, appointments, travel arrangements, and client entertainment. Prepare Presentation, Exercise independent judgment, escalating serious or unique problems to higher levels. Use Microsoft office application to create correspondences and expense reports. Responsible for facilitate communications between customers; executives; department managers; vendors; and all levels of personnel. Support the CEO and Executive Vice Presidents. Coordinate all tasks such as all meetings, appointments, travel arrangements, and client entertainment. Prepare Presentation, Exercise independent judgment, escalating serious or unique problems to higher levels. Use Microsoft office application to create correspondences and expense reports. Responsible for facilitate communications between customers; executives; department managers; vendors; and all levels of personnel.

Education

  • Pepperdine University, The George L. Graziadio School of Business and Management
    Master, M.B.A. with Marketing Emphasis
    2007 - 2010
  • University of California, Berkeley
    B.S, Cognitive Science; Computer Science Emphasis
    1999 - 2002

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