Jamie Soriano

Brand Director at Tequila Komos
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Contact Information
us****@****om
(386) 825-5501
Location
Charleston, US

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Experience

    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Brand Director
      • Mar 2023 - Present

    • France
    • Beverage Manufacturing
    • 700 & Above Employee
    • Brand Director, Krug Champagne
      • 2019 - 2022

      Head of brand, responsible for developing and executing a clear brand strategy, consistent communications, and compelling programs to grow awareness, recruit new consumers, and drive advocacy for the best-rated wine in the world. In close collaboration with cross-functional teams and agency partners, I led the Krug to its most successful year to date in 2021: record sales, record profits, and record PR value.

    • Brand Manager, Krug & Ruinart Champagnes
      • 2014 - 2019

      Manage the execution of the US marketing strategy for two of the most lauded Champagne brands in the industry. Focused on strategic distribution & partnerships, trade & consumer program development, PR events, and brand education. Recruit and manage agency partners, brand ambassadors, and associate brand managers.

    • Trade Marketing Manager, Hennessy
      • 2012 - 2014

      Managed trade programming & education around the launch of Hennessy’s award-winning Never Stop. Never Settle. campaign, reigniting the brand on an unprecedented growth trajectory to become the #1 premium spirit by value in the world.

    • Associate Manager, Trade Marketing, Hennessy
      • 2010 - 2012

    • Senior Budget Analyst, National Accounts
      • 2008 - 2010

    • Food and Beverage Services
    • Operations Manager
      • Feb 2005 - Jul 2008

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Media Buyer
      • Dec 2003 - Feb 2005

Education

  • Boston College
    Bachelor of Arts (BA), Psychology

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