Jamie Soriano
Brand Director at Tequila Komos- Claim this Profile
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Bio
Experience
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Tequila Komos
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Brand Director
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Mar 2023 - Present
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Moët Hennessy
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France
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Beverage Manufacturing
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700 & Above Employee
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Brand Director, Krug Champagne
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2019 - 2022
Head of brand, responsible for developing and executing a clear brand strategy, consistent communications, and compelling programs to grow awareness, recruit new consumers, and drive advocacy for the best-rated wine in the world. In close collaboration with cross-functional teams and agency partners, I led the Krug to its most successful year to date in 2021: record sales, record profits, and record PR value.
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Brand Manager, Krug & Ruinart Champagnes
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2014 - 2019
Manage the execution of the US marketing strategy for two of the most lauded Champagne brands in the industry. Focused on strategic distribution & partnerships, trade & consumer program development, PR events, and brand education. Recruit and manage agency partners, brand ambassadors, and associate brand managers.
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Trade Marketing Manager, Hennessy
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2012 - 2014
Managed trade programming & education around the launch of Hennessy’s award-winning Never Stop. Never Settle. campaign, reigniting the brand on an unprecedented growth trajectory to become the #1 premium spirit by value in the world.
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Associate Manager, Trade Marketing, Hennessy
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2010 - 2012
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Senior Budget Analyst, National Accounts
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2008 - 2010
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Oriel Wines
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Food and Beverage Services
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Operations Manager
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Feb 2005 - Jul 2008
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Spark Foundry
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United States
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Advertising Services
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700 & Above Employee
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Media Buyer
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Dec 2003 - Feb 2005
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Education
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Boston College
Bachelor of Arts (BA), Psychology