Experience

Fairfood

• Netherlands
• Non-profit Organizations
• 1 - 100 Employee

• Executive Director

  • 2016 - Present

  Fairfood is an innovative, fact-based non-profit organisation that advocates for fair food. We lead the transition towards a food system in which people live in dignity, the environment is respected, and there is social and economic value for all. Join our movement! Fairfood is an innovative, fact-based non-profit organisation that advocates for fair food. We lead the transition towards a food system in which people live in dignity, the environment is respected, and there is social and economic value for all. Join our movement!



The CoFounders

• Renewable Energy Semiconductor Manufacturing

• Founding Member

  • Sep 2015 - Sep 2017

  We are a collective of impact entrepreneurs. We consider social and environmental challenges are our playground. The best ideas are already out there. We search for them and generate new ones as we go. We are your partner to develop the boldest ideas into ventures, grow proven concepts, and scale sustainable business to increase long-term positive impact. We are a collective of impact entrepreneurs. We consider social and environmental challenges are our playground. The best ideas are already out there. We search for them and generate new ones as we go. We are your partner to develop the boldest ideas into ventures, grow proven concepts, and scale sustainable business to increase long-term positive impact.



The Dutch Weed Burger

• Netherlands
• Food and Beverage Services
• 1 - 100 Employee

• Co-Founder

  • Nov 2012 - Oct 2014

  We create the ultimate plant based food, that looks, feels and tastes like the fast food snacks that people know all over the world. By adding seaweed and algae into the fast food icons we will create super fast food that is not only sustainably produced, but also healthy and tasty. Taste the Change! We create the ultimate plant based food, that looks, feels and tastes like the fast food snacks that people know all over the world. By adding seaweed and algae into the fast food icons we will create super fast food that is not only sustainably produced, but also healthy and tasty. Taste the Change!



EURIB

• Netherlands
• Higher Education
• 1 - 100 Employee

• Guest lecturer

  • Mar 2011 - Mar 2014

  Guest lecturer in 'organisation structures'. EURIB/ European Institute for Brand Management is an independent knowledge institute in the area of brand, design and reputation management. EURIB’s research focus is on scientific applied research, and it has developed research instruments in brand management (brand orientation, internal branding and brand equity), design management (design orientation and design effectiveness) and reputation management (reputation orientation and a reputation tracker).



Boer & Croon

• Netherlands
• Business Consulting and Services
• 100 - 200 Employee

• Senior Consultant

  • Jan 2008 - 2014

  BoerCroon stands for high quality service provision in the areas of consultancy, corporate finance and management. The group was comprised of about 400 experienced consultants, managers and staff. My practice at BoerCroon focussed on helping executives to achieve strategic change and maximize impact with their brand and business. Clients: Cordaan, Hartstichting, Access Foundation, Achmea, Right To Play, AFM, NS, FrieslandCampina, University of Twente, Eneco, Platform Duurzame Logistiek, CSM, Akzo Nobel



Young & Rubicam Group

• Advertising Services
• 300 - 400 Employee

• Brand Strategy Specialist at Consult Brand Strategy

  • May 2004 - Dec 2007

  Working in the field of strategic brand consultancy and consumer research, brand positioning, portfolio management and consumer insights. Clients: KLM, KPN, Holland Casino, Marktplaats.nl, ABN AMRO

• Account Manager at Young & Rubicam Amsterdam

  • Jun 2002 - May 2004

  A full service marketing agency specialising in branding & advertising, naming, design, visual identity, packaging, and multimedia. Assure brand’s building and development through strategic proposals and follow up. Management of existing clients and development of prospects. Clients: Super De Boer, Coca Cola, Danone and Transavia